Expert insights. Personalized for you.
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media. MORE
Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes. MORE
I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Tweet. MORE
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions. MORE
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. MORE
SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Could it be that all your management sees when they look at the social web is risk? MORE
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Create a community. This can lead to huge efficiencies in your paid media spend. MORE
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19. We’re all more aware that we’re a part of a community right now. MORE
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page. MORE
·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? 3 Reasons Marketers fail with digital marketing and social media. MORE
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now. MORE
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. MORE
Social media is a constantly changing force to be reckoned with. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media, we are here to help you weather these changes and stay on top of the latest social trends. Today, let’s examine four recently emerging social media communities. The Social Rolodex. MORE
The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. The social media expert will identify the activities that hold a client back. MORE
We’ve talked about it a couple of million times: (after all, we are a social media marketing agency ) the importance of incredible content and the success of your social media marketing campaign. Social Media Marketing Community Management MORE
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. MORE
With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know. MORE
Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. Our agency Marketing Nutz works with small business, entrepreneurs, franchise organizations with 1000's of franchisees up to Fortune 10 brands. Need some help with social media marketing? MORE
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills? MORE
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! MORE
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Embracing social media for business is a journey, not a destination. MORE
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Social media software can fail you. MORE
What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts MORE
Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. However, in the present decade, people are very much inclined towards social media. MORE
There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. Why Fintech needs social media. MORE
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. The Importance of Community Management. population uses social media. MORE
Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. How to hire a social media agency. MORE
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such. MORE
Getting attention through standout visuals is important, but its how you maintain connection with the community that you build which will set your business apart MORE
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. MORE
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. MORE
Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. Whether the members of those teams were tasked with building and maintaining large corporate Intranets or running social media for Fortune 100 clients, they all required a few common traits to be successful in their efforts. Two roles, however, that are critically important are the social media community manager and the social media strategist. MORE
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Your management doesn't understand social media and as a result is “afraid of it. MORE
“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! We want to instead execute tactics and random acts of marketing because we think they deliver instant results.” MORE
Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? MORE
The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. MORE
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. MORE
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . MORE
Working in social media is an amazing way to channel your creativity and connect with different communities. . But managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health. MORE
Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a. MORE
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. MORE
Ignite Social Media
DECEMBER 10, 2020
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. The Importance of Community Management. population uses social media.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!
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Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.
Pam Moore
DECEMBER 21, 2020
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.
Ignite Social Media
MARCH 16, 2020
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19. We’re all more aware that we’re a part of a community right now.
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now.
agora pulse
DECEMBER 23, 2020
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?
Pam Moore
DECEMBER 26, 2019
Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. How to hire a social media agency.
Ignite Social Media
JANUARY 14, 2021
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business.
Social Media Today
JULY 16, 2020
What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts
Ignite Social Media
JULY 6, 2020
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page.
Ignite Social Media
AUGUST 2, 2016
Social media is a constantly changing force to be reckoned with. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media, we are here to help you weather these changes and stay on top of the latest social trends. Today, let’s examine four recently emerging social media communities. The Social Rolodex.
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Your management doesn't understand social media and as a result is “afraid of it.
Socialized
JANUARY 31, 2021
Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. However, in the present decade, people are very much inclined towards social media.
Pam Moore
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.
Pam Moore
SEPTEMBER 7, 2020
SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Could it be that all your management sees when they look at the social web is risk?
Ignite Social Media
APRIL 7, 2021
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Create a community. This can lead to huge efficiencies in your paid media spend.
Later
APRIL 30, 2021
Working in social media is an amazing way to channel your creativity and connect with different communities. . But managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health.
Dave Fleet
MARCH 1, 2014
I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Tweet.
Socialmedia.biz
APRIL 7, 2021
Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a.
Pam Moore
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Embracing social media for business is a journey, not a destination.
Ignite Social Media
APRIL 9, 2020
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic.
Pam Moore
JULY 8, 2019
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Social media software can fail you.
Pam Moore
NOVEMBER 14, 2017
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more.
Sociallyin Insider Blog
APRIL 10, 2020
We’ve talked about it a couple of million times: (after all, we are a social media marketing agency ) the importance of incredible content and the success of your social media marketing campaign. Social Media Marketing Community Management
Pam Moore
DECEMBER 2, 2020
·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? 3 Reasons Marketers fail with digital marketing and social media.
Pam Moore
JUNE 10, 2017
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media.
Pam Moore
NOVEMBER 23, 2017
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
Ignite Social Media
APRIL 21, 2020
With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.
SocMed Sean
NOVEMBER 19, 2018
Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. Whether the members of those teams were tasked with building and maintaining large corporate Intranets or running social media for Fortune 100 clients, they all required a few common traits to be successful in their efforts. Two roles, however, that are critically important are the social media community manager and the social media strategist.
agora pulse
FEBRUARY 6, 2020
Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. The social media expert will identify the activities that hold a client back.
Ignite Social Media
JUNE 23, 2020
The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”.
Sherrilynne Starkie
MARCH 14, 2018
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions.
Pam Moore
MARCH 7, 2017
“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! We want to instead execute tactics and random acts of marketing because we think they deliver instant results.”
Pam Moore
APRIL 30, 2019
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.
Social Media Today
OCTOBER 6, 2020
Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand?
Pam Moore
DECEMBER 5, 2017
Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. Our agency Marketing Nutz works with small business, entrepreneurs, franchise organizations with 1000's of franchisees up to Fortune 10 brands. Need some help with social media marketing?
Oktopost
MAY 26, 2020
There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. Why Fintech needs social media.
Social Media Today
JUNE 21, 2019
Getting attention through standout visuals is important, but its how you maintain connection with the community that you build which will set your business apart
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