Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.

Social Media 243

Social Media Tips Marketing UGC 243

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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Research Report Social Media CPM 283

Social Media Strategies Summit

FEBRUARY 20, 2025

Lets be honest government social media isnt always rainbows and butterflies. But there are steps you can take to create a more healthy social presence for your agency. Rule #3: Put Good in to Get Good Out Obvious as it sounds, you have to share good content if you want to get more positive engagements on social media.

Engagement 149

Engagement Communities Posterous Social Media 149

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

Communities 129

Communities Social Media How To Metrics 129

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 249

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Social Media Reddit LinkedIn Research 237

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

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Campaign Social Media Instagram Organization 169

Social Media Today

FEBRUARY 20, 2025

Community Notes is coming to Facebook, Instagram, and Threads.

Communities 198

Communities Overview Instagram Facebook 198

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

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Social Media Tips Brands Marketing 229

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

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Social Media Google Tips Templates 211

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. But how does it work in practice?

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Social Media Energy How To Tweetdeck 211

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

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Social Media Policies How To Guidelines 209

Social Media Today

FEBRUARY 23, 2025

With Meta moving to integrate its own Community Notes, the data raises concerns.

Communities 196

Communities Study Data 196

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

Social Media 221

Social Media Startup LinkedIn Telecommunications 221

Social Media Today

APRIL 3, 2023

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

Social Media Management 187

Social Media Management Social Media Communities Platform 187

Ignite Social Media

MAY 13, 2024

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

Social Media 158

Social Media Strategy Tips Loyalty 158

Social Media Today

JANUARY 13, 2025

Community Notes is coming to Facebook and IG - but will it be effective in dispelling misinformation?

Communities 182

Communities Facebook 182

Social Media Today

OCTOBER 30, 2024

Community Notes has a key flaw in its process.

Communities 202

Communities Report Process 202

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Yet, organic social media persists. According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Breathing its last gasp.

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Organization Social Media UGC How To 126

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 215

Social Media Strategy Case Study Education 215

Social Media Today

MAY 16, 2024

X says that time spent on Communities has grown 600%.

Communities 200

Communities Groups Groups Engagement 200

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management.

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Team Social Media Social Media Management Marketing 174

Social Media Today

MARCH 4, 2025

A new way to encourage engagement in X Communities.

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Feed Feedly 148

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

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Social Media Tips Guidelines Policies 189

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. The Current State of Social Media Marketing.

Social Media 197

Social Media Marketing Proposal Influencer 197

Social Media Today

MAY 16, 2024

X says that time spent on Communities has grown 600%.

Communities 198

Communities Groups Groups Engagement 198

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

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Social Media Authentication LinkedIn Social Media Management 131

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates.

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Social Media Engagement Transportation Hashtag 178

Social Media Today

APRIL 4, 2024

Community Notes could play a key role in the upcoming election campaign.

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Upcoming Communities Campaign 184

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Social Media Today

FEBRUARY 3, 2025

X communities had seen a resurgence last year.

Communities 185

Communities 185

Social Media Today

DECEMBER 20, 2023

Community Notes is not working to limit the spread of harmful misinformation in the app.

Communities 198

Communities Report 198

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 122

Social Media Today

SEPTEMBER 18, 2023

Community Notes is helping to dispel misinformation and false claims, but is it an effective solution?

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Module Communities 207

Social Media Today

OCTOBER 30, 2024

Community Notes has a key flaw in its process.

Communities 177

Communities Report Process 177

Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Will joining this conversation help us achieve our current social media goals ? Focus on trends within your industry’s niche communities.

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Trends Social Media Brands Meme 173

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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Retail Social Media How To UGC 118