Audiences or communities? Defining the new social media landscape
Sprout Social
AUGUST 2, 2022
Think about your first social media account. The answers change as you move across platforms and through time. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform.
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