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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Organisations are flying blind – social listening can help


This is a guest blog written by Ray Poynter, Chief Research Officer with Potentiate, the Founder of NewMR , and author of the book Handbook of Online and Social Media Research. Connect with him on Twitter and LinkedIn.

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When Networking Is Not Working: 5 Mistakes You Could Be Making In Attempts To Find Business Contacts

The Realtime Report

If you are a businessperson yourself, you have probably never been given a handbook on how to leverage networking to the best effect. Networking: it’s something that businesspeople are often urged to do, but exactly how well they can do it is another question.

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[COMIC] Parenting In The Age Of Social Media

SocMed Sean

That moment when our new bundle of joy is delivered with that fresh baby smell is absolutely amazing but, unfortunately, each child it isn’t accompanied with a handbook or instruction manual. Image courtesy of bbaunach via Creative Commons. Instead, we have to figure it all out on our own.

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Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick Programs

Forbes Social Media

Snap announces 10 new Snapchat original series, which it develops to reflect the tastes of its users.

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Why Do We Need a Social Media Policy?


To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. Social media guidelines are no different. Associations have lots of policies and guidelines.

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Discover our new Ebook: Turn the spotlight on your Competitive Intelligence Projects


Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.

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