Red Cross – Updated Social Engagement Handbook [Resource]

SocialFish

This is the handbook that the National office of the Red Cross share with their local units (like chapters). Pretty self-explanatory and definitely awesome. View this document on Scribd. ———— ( photo credit ).

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

I’m looking forward to more points added to the handbook as new users invent the next pointless super poke. The title of the article is “The Ultimate Social Media Etiquette Handbook&# …with that said, wouldn’t it mean that email should also be included.

The Twitter Best Practices Handbook

Sprout Social

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Not only that, but with more than 310 million active users, it’s tough to know how to stand out and be heard. Following the most essential Twitter best practices can make you more visible to your customers. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success.

AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

No more social media excuses…

The Way of the Web

If you’re still thinking that your industry, business or employees aren’t able to use social networks and social media marketing effectively, you might want to take a look at this: Army Social Media Handbook 2011.

DEMOCRACY 2.0: the Keep-It-Simple-Stupid alternative to Robert’s Rules.

SocialFish

The Voting Member’s Handbook – 39 Pages. rules of order manual is The Voting Member’s Handbook©, which is available as a PDF download with extensive internal hyperlinks ideal for quick reference on your laptop, tablet or smartphone. Post By C.D. Madson.

Social Learning Resources

SocialFish

Social Learning Handbook. I unfortunately missed my favorite Twitter chat last week, #swchat (Social Workplace Chat) but I always read the accompanying summary blog post and check out the resources. Lo and behold, this one was on my favorite topic (apart from Humanizing), social learning.

Book Review: The Social Media Strategist

Dave Fleet

Ultimately, if you’re working on social media within an organization and need a handbook as you get started, I can hardly recommend The Social Media Strategist more strongly. “Page turner.” ” Not words you usually expect to associate with a social media book.

Review 403

Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Employees no longer have to flip emails or look for information in handbooks to find company policies. Over the past few months, more people and publishers have shifted their focus to employee advocacy.

Brands 116

Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ).

CPM 264

Network World: SocialCorp “Must-Read” Social Media Book

Socialized

The other four recommended books are: Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo.

Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines.

Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

So while I wouldn’t call this a reputation management handbook, there are some very practical tips to do so. I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones.

How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

He has published two books: The Professional Marketer and The SaaS Marketing Handbook. the saas marketing handbook. Episode #610 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I came across Tim Matthews via LinkedIn. He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits.

Semantics: Social Media Policy, or Guidelines?

SocialFish

I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy.

Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest.

The Uphill Battle of Social Media Buy In

Direct Marketing Observations

You have to have something that sits right next to the employee handbook that covers social media usage both in house and off hours.

Buy 182

Chuck Martin On All Things Connected - This Week's Six Pixels Of Separation Podcast

Twist Image

His numerous books include, Mobile Influence , The Third Screen , The Smartphone Handbook , Smarts , Coffee At Luna's and many more. the smartphone handbook. Episode #530 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true.

Top SocialFish posts of 2010

SocialFish

Clarity over control in action: The Red Cross Social Media Handbook. Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. Here’s to more great conversations to come in 2011!

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences.

Brands 249

Beyond The Entrepreneur's Myth With Michael Gerber - This Week's Six Pixels Of Separation Podcast

Twist Image

Originally published in 1995, and now available in fifteen languages, The E-Myth Revisited has become the indispensable handbook for millions of small business owners, franchisors, and entrepreneurs alike. Episode #545 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Very few business thinkers have influenced me as much as Michael Gerber.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

This lesson was originally a part of their employee handbook, and they wisely shared it on LinkedIn to gain an even greater following and public stamp of their mission: Culture Code: Creating A Lovable Company from HubSpot.

Top Social Media and Marketing Books of 2010

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Stumped for that last-minute Christmas idea?

Going from Me 1.0 to Me 2.0

Buzz Marketing for Technology

Bottom line: This is the handbook for surviving and thriving in the digital age. In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future.

The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast

Twist Image

David is also the author of The Network Is Your Customer , The Handbook On Brand And Experience Management , There's No Business That's Not Show Business , and many other pieces of research. the handbook on brand and experience management. Episode #524 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 166

Protected Concerted What? The National Labor Relations Board and Social Media

SocialFish

But NLRB’s ruling in the Costco case focused on Costco’s Electronic Posting Policy within its Employee Handbook that applied to social media sites. The National Labor Relations Board (NLRB) is at it again, by recently releasing its first two rulings on employer social media policies.

Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011.

2011 Q3 Review: SocialFish Clients and Work

SocialFish

American Society of Interior Designers –We’ve provided comments and general consulting as they draft a social media policy and handbook for their chapters. It’s time for our quarterly recap of what we’ve been working on.

Review 188

Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

In fact, we do go on and on in our latest white paper: Twitter’s Tailored Audiences Handbook: Everything marketers need to know to augment their targeting capabilities in Twitter.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

YouTube Handbook. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading.

Social Intranet: Open Atrium social network for internal use

Laurel Papworth

Documents : A simple online handbook that lets you collaborate on documents, store and compare revisions, attach files, and once you’re done print out the final copy. I’m about to install and muck around with Open Atrium as an social network intranet product for a client.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

YouTube Handbook. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ).

Internet Marketers of New York Charity Party: March 18, 2008

Techipedia: Tamar Weinberg

Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011.

The Marketing Agency Blueprint

Twist Image

The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. Episode #294 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to create and nurture a modern marketing agency in this day and age?

What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

It’s no secret to people who know me, and it’s not going to be one if you keep reading: I love Key & Peele. I don’t mean “love” in a generic way, as in people who say, “Oh, they’re fun. They do great skits.”

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

The Product Marketing Handbook by Rick Chapman offers a simpler explanation. Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay.

A Digtial Handshake With Paul Chaney

Diva Marketing Blog

In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play.

100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Handbook for Local Red Cross Units.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

YouTube Handbook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading.

13 Reasons Why I Am an Obsessive Compulsive Facebook User Â?

Techipedia: Tamar Weinberg

API 139