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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition.

Analysis 186
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52
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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

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He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits. From there, I discovered a well of fascinating content on how to nurture and hire great marketers and how to think differently about inbound marketing and content marketing that he had written. content marketing.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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The Marketing Agency Blueprint

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What does it take to create and nurture a modern marketing agency in this day and age? Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20 , by trying to use a very different model. digital marketing. inbound marketing. marketing over coffee. new marketing labs.