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Why Do We Need a Social Media Policy?

SocialFish

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. For you older folks, remember when email arrived?

Policies 222
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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

Storify 200
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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Do you want to focus on reputation management issues to no end because of something that could have been dealt with in better ways? Do you really want negative press to jack your once positive image? What can you do when these stories get ranked pretty high in the search results for your company?

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Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. I encourage you to visit his marketing blog entitled {grow} to learn about the connections between companies, reputations, and profits. You can tweet Mark @MarkWSchaefer.

Twitter 115
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Top SocialFish posts of 2010

SocialFish

Busting Online Reputation Management Myths. Clarity over control in action: The Red Cross Social Media Handbook. Facebook Will Own You. Organizations Fear Death. Social Media Does Not. The Art of Creating a Social Media Press Release. Trust and the Social Organization. Social Media, Liability and Insurance.

Postrank 170
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Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. I encourage you to visit his marketing blog entitled {grow} to learn about the connections between companies, reputations, and profits. You can tweet Mark @MarkWSchaefer.

Twitter 87