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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

I just plucked the relevant stuff as it was written on the pages. That thinking posed a question internally… ‘How about a site on things I said? I quickly shut that thought down. But… Instead, here are things I’ve written in my Moleskine over the past 12 months.

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The Point Of Creativity In Business

Twist Image

Anyone can do oil painting in their garage, or pluck away at their guitar in their basement for the pure love of the activity. That''s stupid. And, it''s wrong. Let''s set the table first: creativity for the sake of being creative is fine. It''s a right. The arts are marvellous at curing what ails you.

Pluck 101

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Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?, and then some, before I got my started on my blogging journey.

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How to Create the Best Google My Business Posts


You don’t need to grab attention or pluck heartstrings. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you. You aren’t competing with baby animals or scary headlines. You just need to state the facts (preferably with excellent visuals and impeccable copy.).

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Are Younger Lawyers Naturally Better At Social Media?

Myrland Marketing

We are not suddenly going to pluck tablets, telephones, PCs, laptops, smart speakers, and every other smart device out of peoples’ hands, homes, offices, and desks and expect that they’re going to go back to communicating the way that everybody used to communicate before those devices were so commonplace.

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Six Links Worthy Of Your Attention #311

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Pull Wikipedia 's live editing data, convert various editing actions into musical notes (bells are additions, plucked strings are subtractions; the size of the changes defines the pitch). I have not even read the article yet. I can't wait." Hugh for Alistair). Listen To Wikipedia. Throw in some graphic representations.

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How do you know if your launch goals are realistic?

Absolute PA

You’re kinda left to pluck a figure out of thin air and hope that you can reach it. When you promote a new service or launch a new product online, how can you tell that your launch goals – the amount of people you want to buy your ‘product’ and how much money you want to make from it – are realistic ones? Out of thin air.