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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 186
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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

The other four recommended books are: Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott.

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success. Employee advocacy leans towards the aspect of social marketing. Build Brand Loyalty.

Brands 84
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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. Reply sebbastian July 2, 2008 at 12:36 am Social networking is acting like a mirror now , people now feel no need to read newspapers daily or watch T.V.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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The Marketing Agency Blueprint

Twist Image

The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. online social network. social media 101. advertising.