Expert insights. Personalized for you.
If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community? MORE
Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! MORE
platform haven’t even created profiles of themselves. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Increased credibility – If, as a user, I ask how to upload my photo, guess whose response I’m going to be believe – the guy with an empty profile or the guy who’s been active on the community for the last year? platform? MORE
To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0 MORE
The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. MORE
The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. MORE
It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. They weren’t sure people would want to buy a book about community management. ” It’s not just theory of community management. MORE
link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Epic News Alerts On Twitter In my continuing saga to understand everything about Twitter , I wanted to see how mainstream news is contributing. MORE
To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0 MORE
Back in July 2011, I started doing monthly live training events for participants in my membership community, which I record. Free software such as Audacity and free webcasting platforms such as Anymeeting make it easy to record your voice and create short audio trainings for your audience. Use it as part of the content for members of a member community platform. This guest post is by Carol Tice of Make a Living Writing. MORE
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. online communities. MORE
Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response. MORE
So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. The deepest engagement will take place on new platforms. MORE
We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources. Community platforms do not equal community. Featured association social media blogging clarity over control community facebook social media policies Twitter MORE
Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. And yet, for some reason (actually a lot of reasons) what we know about community isn’t always translating well to building community online. MORE
According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. MORE
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario. MORE
Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. MORE
In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels. MORE
link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Epic News Alerts On Twitter In my continuing saga to understand everything about Twitter , I wanted to see how mainstream news is contributing. MORE
conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. Building Your Tradeshow Community Online. MORE
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Controlling The Conversation: Strategies To Get People Talking About What You Want | Subcribe via RSS Controlling The Conversation: Strategies To Get People Talking About What You Want August 17th, 2009 Posted in Community , Social Media Tweet Share No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period. MORE
Just a quick follow-up to Maggie’s post on Community Management 101. Rachel Happe of the Community Roundtable pointed us to her slide deck on “Community Management Fundamentals&# in the comments; I wanted to make sure everyone sees it. And by coincidence, there’s a great post by Paul Schneider this week on associationTECH about 5 Common Pitfalls to Avoid When Launching an Online Community which is worth reading in relation to these other resources. MORE
Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response. MORE
Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Don’t you love short weeks? For four days, this week was sure jam packed. Aside from work things, there was a tornado scare in Boston that resulted in a heck of a lot of rain and hail with our condo losing power with a salesman in our place mid pitch. MORE
At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored. MORE
Many blogs attempt to build a community, but few succeed. However, if you want your blog to be the hub of a major community, then you need to develop a strong sense of community. There is decades of advice about building a sense of community. To simplify, we’re using McMillan and Chavis’ 1986 Psychological Sense of Community summary. To build a strong sense of community, you need four elements: membership. This individualises the community. MORE
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. MORE
Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. MORE
Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. They do this in any case on other platforms and peer review sites. MORE
The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. What’s a person who knows nothing about community management but suddenly has the responsibility thrust upon them to do? MORE
8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! MORE
Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Learn what other free tools might work for community building, like MyBlogLog. And try more than one hosting platform to test out features. Social media isn’t always the right tool for the job. MORE
Community Platforms Related Topics SocialFish
DECEMBER 13, 2010
conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. Building Your Tradeshow Community Online.
SocialFish
FEBRUARY 23, 2011
Just a quick follow-up to Maggie’s post on Community Management 101. Rachel Happe of the Community Roundtable pointed us to her slide deck on “Community Management Fundamentals&# in the comments; I wanted to make sure everyone sees it. And by coincidence, there’s a great post by Paul Schneider this week on associationTECH about 5 Common Pitfalls to Avoid When Launching an Online Community which is worth reading in relation to these other resources.
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SocialFish
FEBRUARY 21, 2011
The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. What’s a person who knows nothing about community management but suddenly has the responsibility thrust upon them to do?
Social Media Strategies Summit
FEBRUARY 27, 2020
At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored.
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Sprout Social
AUGUST 12, 2020
If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?
Waxing UnLyrical
MAY 29, 2015
Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.
SocialFish
APRIL 1, 2011
8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!
The Realtime Report
APRIL 26, 2018
Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products.
SocialFish
OCTOBER 1, 2010
Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!
Jason Yormark
AUGUST 17, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Controlling The Conversation: Strategies To Get People Talking About What You Want | Subcribe via RSS Controlling The Conversation: Strategies To Get People Talking About What You Want August 17th, 2009 Posted in Community , Social Media Tweet Share No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period.
Adam Cohen
JUNE 30, 2011
To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0
Harp Interactive
OCTOBER 9, 2009
Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Learn what other free tools might work for community building, like MyBlogLog. And try more than one hosting platform to test out features. Social media isn’t always the right tool for the job.
Sprout Social
NOVEMBER 19, 2020
In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.
Jason Yormark
JULY 22, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.
Convince & Convert
JUNE 29, 2017
Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.
Convince & Convert
JUNE 29, 2017
Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.
Ignite Social Media
MAY 27, 2016
So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. The deepest engagement will take place on new platforms.
Adam Cohen
JUNE 30, 2011
To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0
Proactive Report
JUNE 5, 2011
According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media.
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall.
Convince & Convert
DECEMBER 7, 2010
Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. And yet, for some reason (actually a lot of reasons) what we know about community isn’t always translating well to building community online.
Mindjumpers
AUGUST 11, 2010
Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. They do this in any case on other platforms and peer review sites.
Social Media Strategery
AUGUST 26, 2010
platform haven’t even created profiles of themselves. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Increased credibility – If, as a user, I ask how to upload my photo, guess whose response I’m going to be believe – the guy with an empty profile or the guy who’s been active on the community for the last year? platform?
Koka Sexton
DECEMBER 5, 2008
link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Epic News Alerts On Twitter In my continuing saga to understand everything about Twitter , I wanted to see how mainstream news is contributing.
Koka Sexton
DECEMBER 5, 2008
link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Epic News Alerts On Twitter In my continuing saga to understand everything about Twitter , I wanted to see how mainstream news is contributing.
Jeff Esposito
JUNE 3, 2011
Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Don’t you love short weeks? For four days, this week was sure jam packed. Aside from work things, there was a tornado scare in Boston that resulted in a heck of a lot of rain and hail with our condo losing power with a salesman in our place mid pitch.
Convince & Convert
FEBRUARY 8, 2012
It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. They weren’t sure people would want to buy a book about community management. ” It’s not just theory of community management.
ProBlogger
MAY 8, 2012
Back in July 2011, I started doing monthly live training events for participants in my membership community, which I record. Free software such as Audacity and free webcasting platforms such as Anymeeting make it easy to record your voice and create short audio trainings for your audience. Use it as part of the content for members of a member community platform. This guest post is by Carol Tice of Make a Living Writing.
ProBlogger
DECEMBER 11, 2012
Many blogs attempt to build a community, but few succeed. However, if you want your blog to be the hub of a major community, then you need to develop a strong sense of community. There is decades of advice about building a sense of community. To simplify, we’re using McMillan and Chavis’ 1986 Psychological Sense of Community summary. To build a strong sense of community, you need four elements: membership. This individualises the community.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. online communities.
Convince & Convert
AUGUST 3, 2010
The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.
Convince & Convert
AUGUST 3, 2010
The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.
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