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Community platforms do not equal community

SocialFish

conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We had the opportunity to present a session to IAEE ‘s Expo! The slides are below.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. A community’s values and priorities unfold organically–there’s no edict dictating what matters most.

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What is a brand community and how to build a successful one

Sprout Social

For example, how will a brand community help marketing, support, sales? Choose a community platform. There are several different options when it comes to creating your brand community’s home base. Third-party community platforms. Rewards or affiliate programs.

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Community Management 101

SocialFish

The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with.

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

For example, the course community Notion Mastery prioritizes growth through the learning journey of their evergreen course. Students have the opportunity to connect with others both in an asynchronous community platform and in live events like monthly office hours.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. This is as much a reflection on how modern consumers are using and integrating new technology into their lives as it is about methodology. Most businesses are unsure of how to make the most of such methods.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

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