Community platforms do not equal community

SocialFish

conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. Building Your Tradeshow Community Online.

What do you think about your community platform?

SocialFish

But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Across the world, right now, thousands of community managers are about to decide which platform is best for their organization, but there’s no single source of honest community platform reviews, from real community managers, for them to research peer reviews. Why isn’t there a Yelp specifically for community software?

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Trending Sources

[Cool Social Tools] Hot Online Community Platforms for 2015

SocialFish

And associations need to do if it they’re shopping around for an online community platform. It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! Listed alphabetically: CareHubs : Relatively new on the scene, this online community platform’s killer app is the fact that it’s HIPAA-compliant. Due diligence. It’s a real thing.

[Cool Social Tools] Hot Online Community Platforms for 2015

SocialFish

Guest post by Teri Carden and Ben Martin of Online Community Results. And associations need to do if it they’re shopping around for an online community platform. It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! Listed alphabetically: CareHubs : Relatively new on the scene, this online community platform’s killer app is the fact that it’s HIPAA-compliant.

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ———– If you’re actively planning (or dreaming) how an engagement platform could breathe new life into your nonprofit or association, there are a daunting amount of options to choose from. does more than a standard online community or website forum.

More Community Management Resources

SocialFish

Just a quick follow-up to Maggie’s post on Community Management 101. Rachel Happe of the Community Roundtable pointed us to her slide deck on “Community Management Fundamentals&# in the comments; I wanted to make sure everyone sees it. And by coincidence, there’s a great post by Paul Schneider this week on associationTECH about 5 Common Pitfalls to Avoid When Launching an Online Community which is worth reading in relation to these other resources.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Now that we’re two full months into 2020, we are starting to see which trends and platforms will fade into the background – and which will shape our strategies this year. This trend toward growth and diversity means that no one social platform or channel can be ignored.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products.

Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Controlling The Conversation: Strategies To Get People Talking About What You Want | Subcribe via RSS Controlling The Conversation: Strategies To Get People Talking About What You Want August 17th, 2009 Posted in Community , Social Media Tweet Share No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period.

The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). We wouldn’t be surprised to see acquisitions of LMSs by online community platforms (or vice versa).

How and Why Data Syncing Matters to Your Online Community Setup

SocialFish

This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———–. The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. One-way and two-way data sync : Most community platforms I’ve worked with accept data from the AMS in a one-way data transfer.

How and Why Data Syncing Matters to Your Online Community Setup

SocialFish

This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———–. The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. One-way and two-way data sync : Most community platforms I’ve worked with accept data from the AMS in a one-way data transfer.

How and Why Data Syncing Matters to Your Online Community Setup

SocialFish

This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———– The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. One-way and two-way data sync : Most community platforms I’ve worked with accept data from the AMS in a one-way data transfer.

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. The deepest engagement will take place on new platforms.

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

In ALL cases, you should be building your community on social media sites before you even think about ROI. USE CASE: A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems. The Social CRM team decides to implement a community platform, integrated with the AMS, that will serve as the new hub for webinar content. Tools – AMS, community platform, webinar platform.

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0

Did you know? Higher Logic integrates with Informz

SocialFish

Announced recently in November, Higher Logic and Informz have a new integration between the community platform and email marketing software. Have you connected your community to your email marketing? If not, you should consider it, no matter what platforms you use. “Clients are can leverage this integration to stay top of mind with their community members by: Sending targeted email campaigns based on Automation Rules in Higher Logic.

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[Cool Infographic Friday] How Online Reviews Can Either Make or Break Your Business

SocialFish

By the way since were on the topic – Are you using an association management system or online community platform? Tip o’ the hat to Megan Arevalo for this good one ! Help your peers by adding a review of your technology for the former or the latter ! . photo credit). Cool Infographic Friday

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

Team 77

Social Media Software + Silos=Trouble

SocialFish

Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Avectra acquired NFi Studios , a white label online community platform. HighWire Press’s H2O platform incorporates social features. Education using a learning management software platform and membership launching a white-label online community?

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Learn what other free tools might work for community building, like MyBlogLog. And try more than one hosting platform to test out features. Social media isn’t always the right tool for the job.

Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources. Community platforms do not equal community. Featured association social media blogging clarity over control community facebook social media policies Twitter

Link Love Monthly: Best of March 2011

SocialFish

8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

Cool Social Tools: Small World Labs Community

SocialFish

Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ———— Cool Social Tools: Small World Labs Community. Small World Labs Community provides extensive collaboration, communication, and sharing capabilities to create an environment and experience that is tailored to your non-profit’s target audience, whether they be volunteers, members, donors, beneficiaries, or other key stakeholders.

Link Love Monthly: Best of September 2010

SocialFish

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

The skinny on the Small World Labs – Personify merger

SocialFish

Ben at Online Community Results (our partner in crime for awesome community strategy projects) expressed what many of you may have been thinking, having seen the carnage (imho) that was the Avectra/Memberfuse acquisition a few years ago. Online community is central to my heart as you can see from the Our Story part of our website at [link]. Small World Labs has been the most open online community platform in the industry.

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Social Media Tools and Resources for Social Learning

SocialFish

Here’s a link to the list, which includes articles on social learning and the difference between social media and social learning, then a list of social media tools and platforms that I think go hand-in-hand with social learning. Social Media Platforms and Tools for Social Learning. These change constantly so stay up to date on emerging platforms, trends, user demographics and, most importantly, how your organization’s members and potential members are using social media.

Calling all online community software vendors

SocialFish

Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. Online Community Results is currently accepting sponsors for the 2016 Online Community Software Selection Guide. You provide narrative answers to questions that association executives ask when evaluating community software.

Enterprises Struggle To Measure Social Media ROI

Proactive Report

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media.

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Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Check out his site and all the awesome community management stuff he’s offering. Here are the essential functions of a community manager: Helpdesk. Marketing (internally) and Promotion (externally) of the community.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall.

What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager? Here’s a sample community manager job description for you. SAMPLE JOB DESCRIPTION: ONLINE COMMUNITY MANAGER. Promotes and evangelizes community activities internally.

Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

In ALL cases, you should be building your community on social media sites before you even think about ROI. The Social CRM team turns to the new community platform to create a member question center. Tools – community platform, social media management system for team access to social accounts.

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. And yet, for some reason (actually a lot of reasons) what we know about community isn’t always translating well to building community online.

Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. They do this in any case on other platforms and peer review sites.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

platform haven’t even created profiles of themselves. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Increased credibility – If, as a user, I ask how to upload my photo, guess whose response I’m going to be believe – the guy with an empty profile or the guy who’s been active on the community for the last year? platform?

How Are Associations Using Learning Technologies?

SocialFish

It can include more traditional tools like learning management systems and Webinar platforms, but also social and mobile tools, community platforms, etc.” HELP TAGORAS OUT! How are YOU using learning technologies in your organization? . Their annual survey is aimed at any organization that provides educational products and experiences for its members, whether online or off, more or less formal.

How to fix the highest barriers to engagement

SocialFish

This post originally appeared on Online Community Results. I work with clients using all types of community platforms, and I can point to five engagement-busters that affect all organizations, no matter what platform they’re using. Subscribe all members to a daily digest of community content by default. Send all members a monthly community best-of newsletter. Your community vendor can configure the timeframe after which a user’s session will expire.