Community platforms do not equal community

SocialFish

conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. Building Your Tradeshow Community Online.

More Community Management Resources

SocialFish

Just a quick follow-up to Maggie’s post on Community Management 101. Rachel Happe of the Community Roundtable pointed us to her slide deck on “Community Management Fundamentals&# in the comments; I wanted to make sure everyone sees it. And by coincidence, there’s a great post by Paul Schneider this week on associationTECH about 5 Common Pitfalls to Avoid When Launching an Online Community which is worth reading in relation to these other resources.

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The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. The deepest engagement will take place on new platforms.

Community Management 101

SocialFish

The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. What’s a person who knows nothing about community management but suddenly has the responsibility thrust upon them to do?

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall.

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. They weren’t sure people would want to buy a book about community management. ” It’s not just theory of community management.

Tap User Psychology to Build an Indestructible Community Around Your Blog

ProBlogger

Many blogs attempt to build a community, but few succeed. However, if you want your blog to be the hub of a major community, then you need to develop a strong sense of community. There is decades of advice about building a sense of community. To simplify, we’re using McMillan and Chavis’ 1986 Psychological Sense of Community summary. To build a strong sense of community, you need four elements: membership. This individualises the community.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. online communities.

Groups 111

Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources. Community platforms do not equal community. Featured association social media blogging clarity over control community facebook social media policies Twitter

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. I literally cannot imagine EMC without an ‘EMC|ONE’, and suspect the vast majority of the internal community would agree. Community Marketing Strategy Social Media EMC Enterprise 2.0

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored.

Trends 205

#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.

Lurker 186

Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Controlling The Conversation: Strategies To Get People Talking About What You Want | Subcribe via RSS Controlling The Conversation: Strategies To Get People Talking About What You Want August 17th, 2009 Posted in Community , Social Media Tweet Share No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period.

Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Link Love Monthly: Best of March 2011

SocialFish

8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Learn what other free tools might work for community building, like MyBlogLog. And try more than one hosting platform to test out features. Social media isn’t always the right tool for the job.

How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products.

Link Love Monthly: Best of September 2010

SocialFish

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

Team 90

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

Team 78

Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

platform haven’t even created profiles of themselves. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Increased credibility – If, as a user, I ask how to upload my photo, guess whose response I’m going to be believe – the guy with an empty profile or the guy who’s been active on the community for the last year? platform?

Enterprises Struggle To Measure Social Media ROI

Proactive Report

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media.

ROI 68

Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. They do this in any case on other platforms and peer review sites.

Forums 147

Epic News Alerts On Twitter

Koka Sexton

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Epic News Alerts On Twitter In my continuing saga to understand everything about Twitter , I wanted to see how mainstream news is contributing.

News 40

Koka Sexton dot Com

Koka Sexton

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Epic News Alerts On Twitter In my continuing saga to understand everything about Twitter , I wanted to see how mainstream news is contributing.

Five for Friday

Jeff Esposito

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Don’t you love short weeks? For four days, this week was sure jam packed. Aside from work things, there was a tornado scare in Boston that resulted in a heck of a lot of rain and hail with our condo losing power with a salesman in our place mid pitch.

5 Unexpected Benefits of Adding Podcasts to Your Blog

ProBlogger

Back in July 2011, I started doing monthly live training events for participants in my membership community, which I record. Free software such as Audacity and free webcasting platforms such as Anymeeting make it easy to record your voice and create short audio trainings for your audience. Use it as part of the content for members of a member community platform. This guest post is by Carol Tice of Make a Living Writing.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

The increasing use of Facebook as an e-commerce platform (see excellent, elegant solutions from ShopTab ), demonstrate that Facebook can make you money, not just friends. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.