Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Take Innocent.

Trends 102

Trends Social Media Loyalty Authentication 102

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams.

Platform 207

Platform Strategy Team Issues 207

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Data backs this up. Which platforms does Gen Z use and why?

Social Media 94

Social Media Brands Survey Trends 94

Sprout Social

MARCH 12, 2025

We know that social media moves fast. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Nothing is guaranteed its a lesson we relearn everyday in the social media industry.

Social Media 93

Social Media Survey Proposal Communities 93

Ignite Social Media

MARCH 13, 2025

This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms. Essential Social Media Housekeeping Tasks 1.

Social Media 103

Social Media FeedBurner Review ROI 103

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 76

Statistics Social Media Reddit Authentication 76

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 272

Advertising Social Media Strategy Authentication 272

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Engage with your community by replying to their comments.

Communities 250

Communities Engagement Facebook Authentication 250

Buffer Social

JANUARY 22, 2025

And another: there's still plenty of room for authentic voices to make their mark. "Your So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Social Media 115

Social Media LinkedIn Instagram Platform 115

Oktopost

SEPTEMBER 2, 2024

PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! In a conversation about humanizing B2B, the power of community management couldn’t be missed. But humanizing your brand goes beyond just social media posts. No one even saw it flop.” Love going Behind the Post?

B2B 77

B2B Social Media How To Meme 77

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 86

Retail Social Media How To UGC 86

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 65

Trends Social Media Authentication Skills 65

Buffer Social

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. Don't worry about it being messy — that's actually where some of the most authentic content comes from.

Social Media 107

Social Media Content Apple System 107

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Social media is increasingly integrated with e-commerce.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.

Social Media 252

Social Media Tips Marketing UGC 252

Convince & Convert

NOVEMBER 22, 2024

These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners. Each group gets personalized ads, emails, and social media engagement that speaks directly to their running style and goals. It’s simple: Niche audiences are more invested.

Marketing 141

Marketing Apple Loyalty Authentication 141

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Ignite Social Media

MARCH 5, 2025

Building a social media content calendar isnt just about filling up a schedule with postsits about creating content that engages your audience, keeps your brand top of mind, and drives results. Social media analytics are plentiful, and they can be your friend. Keep it authentic. A seasonal campaign?

Social Media 78

Social Media Content FeedBurner How To 78

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. Keep remote teams connected.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Ignite Social Media

DECEMBER 20, 2024

Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. It wasnt the social post that was particularly powerful, it was the action backing up the social post that made this work. appeared first on Ignite Social Media.

RFP 114

RFP Social Media Review Trends 114

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. Which is why a social media engagement strategy can be incredibly helpful for achieving your social media goals.

Social Media 66

Social Media Engagement UGC Metrics 66

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? But knowing the value of authentic stories is one thinggetting your employees excited to share those stories and participate in the initiative is another. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. Take it as your long-term marketing strategy to connect with the right audience , build a community, and drive meaningful business results. Contact us today.

YouTube 140

YouTube B2B Reputation Video 140

Bill Hartzer

OCTOBER 29, 2024

FacetCorp has just unveiled its latest creation, Headbook.net, a social media platform designed to disrupt the way we experience online interactions. The new platform aims to bring back the original spirit of social media: authentic, respectful conversations with no strings—or invasive data collection—attached.

Social Media 78

Social Media Meeting Privacy Guidelines 78

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 78

Social Media Strategy Tips Banking 78

Social Media Strategies Summit

MARCH 6, 2025

Every brand dreams of going viral on social media ( provided it happens for positive reasons ). To help you figure it out, weve rounded up eight of our favorite viral social media campaigns from the past 12 months or so, including the likes of Airbnb, Duolingo, and Visit Oslo. Were very fast with reaction.

Campaign 149

Campaign Insurance Sports Instagram 149

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 240

Social Media Tips Brands Marketing 240

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2B 90

B2B Company Social Media How To 90

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 221

Social Media Google Tips Template 221

Bill Hartzer

NOVEMBER 22, 2024

The digital marketing playbook just got a new chapter for community banks and credit unions. Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. enabling them to manage Threads alongside other social media platforms seamlessly.

Social Media 78

Social Media Meeting Brands Banking 78

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Some of the more common forms of UCG are reviews and testimonials.

UGC 106

UGC B2B How To Authentication 106

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

Communities 129

Communities Social Media How To Metrics 129

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Jesse Walker , Community Manager. In-authentic Brandstanding.

Social Media 203

Social Media Marketing Trends Communities 203

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

Social Media 230

Social Media Startup LinkedIn Telecommunications 230

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Ericka Riker, Community Manager.

Social Media 200

Social Media UGC Trends Organization 200

Oktopost

NOVEMBER 14, 2024

Your values, corporate culture, social media presence , word-of-mouth from current and former employees, and countless other factors contribute to your employer’s brand image. A positive and authentic employer brand will help you match with high-quality candidates who will fit in with your company culture.

Examples 133

Examples Brands Hubspot Reputation 133