Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. One thing that all of these have in common is the notion of community building.

Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience!

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Facebook Provides Community-Building Tips for Brands in New Report

Social Media Today

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

4 Questions to Keep in Mind When Planning Your Community-Building Strategy

Social Media Today

Building an engaged, active online community takes time and effort. Here are some key pointers to keep in mind

13 YouTube Community Building Hacks You Never Knew About

agora pulse

Did you hear the latest social media stats? So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community. This is key for YouTube community building.

Audiences or communities? Defining the new social media landscape

Sprout Social

Think about your first social media account. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Far too many business leaders confuse random acts of social media and buzz with social business success.

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed.

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The OPC = other people's content and other people's community. This is because at the heartbeat of social media, business and life is people. Communities create markets, but only after you make the first investment in the human beings within. Tapping into the power of other people's communities.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. How is your video content serving your community?

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which can help increase the engagement levels of your brand, thus gathering more and more followers.

Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups

Social Media Today

The 39-page guide provides a range of tips, notes and examples to assist in your community-building process

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10 Reasons We All Need Community in Business and Life

Pam Moore

Do you remember the early days when you waddled thru the social media mumbo jumbo. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. Community Doesn't Happen Overnight. Social sanity.

2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more » Social Pros Podcast 2tor alexa scordato community management harrison kratz higher education mba@unc online education online learning Social Pros

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Register for my free live training Webinar Thursday, February 8th at 2pm et -> “ 10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS ” The biggest concern any smart social, digital or content marketer should have right now is ensuring they understand the changes Facebook announced and that they know how to quickly adapt to new strategies and tactics that keep their content in the news feed. Social Media Audience Analysis Worksheet.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Focus on Community Building.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.” ” He also adds “you'll see less public content like posts from businesses, brands, and media.” Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media. Register for the Social Media Training Webinar NOW.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing? 10 Social Inspiration People Metrics You Can't Ignore: 1.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Assumption 2: Build a platform. Guest Post by J.D. Lasica.

When Social Media Fills In The Blanks

Waxing UnLyrical

I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. Social media’s a lot of fun, but never more so when it helps you fill in the blanks. And doing things like this is what helps to grow your network and your community. When Social Media Fills In The Blanks is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn When Social Media Fills In The Blanks.

$100 Off First-Ever Master Class on Community Management Best Practices

Ignite Social Media

For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. As the job of community manager evolves (yet again), keeping up is increasingly challenging. We’ll cover: The evolution of the Community Manager. Reactive community management. Social listening. Proactive community building.

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How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. So what happens when you have to deal with “life” and work, and don’t have the time or energy to engage in online chit-chat (or eat the hugest hot dog you’ve ever seen, and doesn’t social feel like that sometimes)? But Social Rules! Happy Friday, all!

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in jumping onto social platforms before they are proven.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

She was simultaneously started on a fairly new melanoma vaccine therapy, the idea being that the surgery takes care of the local cancer, and the vaccine builds up her immune system to fight off any microscopic cancer cells that may show up elsewhere. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Paid media will help you attack the right audience, get more likes, followers, views and clicks. Earning brand advocates and making friends via the social networks is based on trust.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. ” They may be a “fan” of social and digital technologies, but they are not truly investing in empowerment of their teams and integrating these technologies into the DNA of their organizations. Franchise Social and Digital Marketing is about Empowerment, Not Control.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. What an opportunity to teach, and learn from, a student, and introduce her to the community. Because it reminded me of how, every day, I really do learn from my community. How do you learn from your community? measurePR: Learning From the Community.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe.