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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

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Facebook Provides Community-Building Tips for Brands in New Report

Social Media Today

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends

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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community. This is key for YouTube community building. Creating Your YouTube Community.

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Community Building Through Innovative Conferences

Convince & Convert

Jason Keath, Social Fresh @jasonkeath. Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].

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4 Questions to Keep in Mind When Planning Your Community-Building Strategy

Social Media Today

Building an engaged, active online community takes time and effort. Here are some key pointers to keep in mind

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

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5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

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2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more » Social Pros Podcast 2tor alexa scordato community management harrison kratz higher education mba@unc online education online learning Social ProsAlexa Scordato, 2tor @alexa.

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Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Assumption 2: Build a platform.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

She was simultaneously started on a fairly new melanoma vaccine therapy, the idea being that the surgery takes care of the local cancer, and the vaccine builds up her immune system to fight off any microscopic cancer cells that may show up elsewhere. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

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Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

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10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.

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#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. What an opportunity to teach, and learn from, a student, and introduce her to the community. Because it reminded me of how, every day, I really do learn from my community. How do you learn from your community? measurePR: Learning From the Community.

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How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? The same thing that’s connecting you and your childhood friends: building strong and worthwhile bonds. The last thing you want to come off as in your online community is intimidating. Image via BigStockPhoto.com.

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$100 Off First-Ever Master Class on Community Management Best Practices

Ignite Social Media

For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. As the job of community manager evolves (yet again), keeping up is increasingly challenging. We’ll cover: The evolution of the Community Manager. Reactive community management. Proactive community building.

Class 110
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16 Random Facts My Community Taught Me

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me. Community community building random factsI don’t think you really know a person until you know what kind of random facts they know. So I decided to find out. The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts!

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

If you have been building your business on rented land, have you honestly been expecting a massive ROI for your business for free? Why you must stop building your online business on rented land. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Social Profit Factor Online Training Academy + Member Community .

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Can Communities Serve As Perfect Add-On For Your Blog?

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. There are several community building tools for blog promotion. If you think it is time to take a leap with your promotional plans and take some new pathways for promotions, a community building tool can be a perfect opportunity. You get to know bloggers from different places, communities and of varied blogging spheres.

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How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which can help increase the engagement levels of your brand, thus gathering more and more followers. Steps for building a community.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. If they have focused on only building their business on rented social media land such as Facebook, they are getting a big wakeup call right now. It means you must step up your game and learn how to do real marketing, branding, community building, advertising and the list goes on. How to build a thriving community?

Facebook 164
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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House RulesDoes your Facebook Page have Rules or is it a free-for-all?

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Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups

Social Media Today

The 39-page guide provides a range of tips, notes and examples to assist in your community-building process

Groups 142
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Marketing, community, support or all of the above?

Dave Fleet

Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? At the same time, the community-building interactions that drove many of us to this space have dwindled with a lot of companies. Marketing, community or both? So, the problem comes when organizations decide to ONLY focus on content , and to avoid investing in/committing to community management. Tweet.

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Monday Roundup: Building Business Relationships

Waxing UnLyrical

And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships). How do you build business relationships? Happy Monday! Are you ready for the week ahead?

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. In lieu of crowdsourcing images, an effective way to validate your community is to produce content and hashtags aligned with how your company or brand plays a role in their lives.

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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals. Only then can you define the business goals of your community.

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5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. And then there’s the approach built on helping others build and nurture relationships.

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Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. How to build and grow your community using a Facebook Group. How to promote your Facebook Group and Community. Importance of establishing community Guidelines for your Facebook Group. Tips to inspire natural community leaders in your Facebook Group.

Groups 167
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Community platforms do not equal community

SocialFish

conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. Building Your Tradeshow Community Online. Let’s build them one!

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.

Brands 166
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How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. When building your online presence, you are creating a new story.

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?”

Strategy 166
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How To Share A Cup of Starbucks Coffee With Your Social Media Community

Amy Porterfield

Want to know a great way to express your love and appreciation to your community that will knock their socks off? The post How To Share A Cup of Starbucks Coffee With Your Social Media Community appeared first on Amy Porterfield | Online Marketing Expert. List Building community building gift giving starbucksTreat them to coffee!

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe. Love cereal?

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to define, measure and achieve success.

Facebook 165