Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Assumption 2: Build a platform. Guest Post by J.D. Lasica.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. How to build and grow your community using a Facebook Group. How to promote your Facebook Group and Community. Importance of establishing community Guidelines for your Facebook Group. Tips to inspire natural community leaders in your Facebook Group.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's not news that people buy from people or that business and life are about personal, human relationships.

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to define, measure and achieve success.

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

90% of Twitter video views are on mobile. 80% Twitter users are active on mobile. It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community.

Video 78

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Ready to STOP building your business on rented Facebook land? Stop building your business on rented land. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. Why relevancy is key to earning trust, building relationships and getting more customers!

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out? SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Social Profit Factor Training System + Member Community .

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you? The answer is pretty simple. It's no.

Video 78

Your Audience Doesn’t Want More Content From You

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you? The answer is pretty simple. It's no.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success!

eBook 78

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social Profit Factor Training System + Member Community can help you ignite your online tribe and grow your business! Social Profit Factor Training System + Member Community .

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today.

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

Bottom line, I’m thrilled to be returning and love being part of the community. It takes a lot of smart work, late nights, collaboration, and devoted hearts to build something that we can all be part of together that is bigger than any of us can do on our own. How to Activate Your Social Media Audience and Communities Facebook for Small Business: How to Reduce Overwhelm and Increase Results. ? ?. There is no doubt that in person events can provide incredible value.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It requires investment in the human beings within your community. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. 8 strategies and tips to build loyal tribes of brand advocates. How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. However, you can influence perception if you know how to build, launch and manage your brand architecture.

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Building an integrated platform that works for you 24/7 even when you are not working requires more than knowing the ins and outs of Facebook. How to tap into the power of community (other people's content and community OPC) to maximize results.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

The BBC Experiments With Video News Coverage on Instagram

Convince & Convert

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets.

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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. I provide you some solid examples, recommendations and supporting free tools for how you can activate your audience with content, value and community building.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. We need to disconnect from technology, social networks, mobile apps and connect with the people who are the WHY we are connected to all of these devices in the first place! The holiday season is here.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don’t understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it.

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10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion mobile phone users. 80% YouTube watch time comes from mobile devices. Instead wouldn't you rather win by building a brand that earns trusts, fosters relationships and establishes authority without falling to lazy and annoying marketing tactics.

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion mobile phone users. 80% YouTube watch time comes from mobile devices. Instead wouldn't you rather win by building a brand that earns trusts, fosters relationships and establishes authority without falling to lazy and annoying marketing tactics.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion mobile phone users. 80% YouTube watch time comes from mobile devices. Instead wouldn't you rather win by building a brand that earns trusts, fosters relationships and establishes authority without falling to lazy and annoying marketing tactics.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion mobile phone users. 80% YouTube watch time comes from mobile devices. Instead wouldn't you rather win by building a brand that earns trusts, fosters relationships and establishes authority without falling to lazy and annoying marketing tactics.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion mobile phone users. 80% YouTube watch time comes from mobile devices. Instead wouldn't you rather win by building a brand that earns trusts, fosters relationships and establishes authority without falling to lazy and annoying marketing tactics.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. Why community is an important tool for Nike. It’s a massive community and a great chance to build relationships.”.

Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.” Greg Gerik, 3M @ggerik.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. Why community is an important tool for Nike. It’s a massive community and a great chance to build relationships.”.

Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Best practices for brand building using Messenger advertising and more. Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using?

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. I provide you some solid examples, recommendations and supporting free tools for how you can activate your audience with content, value and community building.