Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Build community to create a movement.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. If they have focused on only building their business on rented social media land such as Facebook, they are getting a big wakeup call right now.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community.

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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer organically and paid!

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They value real human to human interaction and authentic relationships. They know who they are and what they offer their customers, partners, online community and friends.

Brands 170

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Private support community answers your questions and connect you with other business leaders just like you. Build community and earn support of evangelists to amplify your story and purpose. Better connect with your audience in a human and authentic way.

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is the foundation and one of the most important aspects of your business.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. It's community. Every brand touch is influencing perception and building your reputation.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Social Profit Factor Training System + Member Community .

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. Ready for a real competitive edge in 2018?

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Would you like a competitive Facebook edge?

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community.

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The holiday season is here.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Brands 168

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Digital marketers are scrambling in 2019 to find their place above the noise.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. Every brand touch is influencing perception and building your reputation.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Empowering franchisees to properly represent the corporate brand promise, learn how to have authentic conversations with their local market and community, the more consistent the brand will be across different locations.

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community.

How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. When building your online presence, you are creating a new story.

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. That’s relationship building. Shouldn’t every business take getting to know its fans and building relationships this seriously?

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Facebook can be a game changer for small business and even corporate brands.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

You’re not just creating a stream of single isolated posts, but instead, you want to create a community, a culture, and a cohesive environment in which your audience can become immersed. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

T hey identify difficult-to-teach and hard-to-learn concepts, and work collaboratively with other teachers to design authentic and meaningful learning experiences that engage students. Creating Community. Do you think about creating community on your blog?

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. It will also help you build relationships and connect with influencer in your community and network who are helping you learn and grow.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight.

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. This element is all about building an identity. The change makes it essential for brands to build trust by creating a. community. How are brands leveraging community? often to build community and develop lasting, meaningful relationships with customers.

Importance of Brand Voice in Online Conversations & Communities

Firebelly

We work hard to develop our social spaces and, hopefully, our careful investment of time, money, effort and love transforms our particular space into a community – preferably a community that is socially relevant to our key audiences and one that can be monetized. Authenticity.

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. I spoke to executives from several top fitness brands to get an understanding of how they are maximizing the potential of social community. Community Needs To Be Part Of The Company’s DNA.

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What Makes Us Influential?

Waxing UnLyrical

says “influence” is the “ability to build meaningful communities around us.” And it’s about your “connections” and “getting people to bond with one another” and “build trust in one another and in you.”. There was an awards ceremony for the best Community Action Projects.

Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. With a growing Instagram community of 23.6K, Jen continues to travel the world dispensing clean water to in-need communities and gain unique cultural experiences.

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

They can help you build relationships. Reply to all the comments that you can in an authentic way, laying the foundation for trust and a solid customer relationship. Both focus on organic, authentic relationship and community building (at least when done correctly).

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. million Instagram followers (which is just one facet of their engaged community).

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Link Love Monthly: Best of January 2010

SocialFish

Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days – about social media in general, of course, but also about associations, systems thinking, community building, good case studies, tool tips, social media in other industries, whatever. Social Conference Strategy Without Human Engagement = Fail or Why Conference Organizers Need To Think Like Community Managers (Midcourse Corrections). Authenticity.

Social Media Strategies of Top US Universities

Unmetric

As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. Community building.