Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. If they have focused on only building their business on rented social media land such as Facebook, they are getting a big wakeup call right now. It means you must step up your game and learn how to do real marketing, branding, community building, advertising and the list goes on. How to build a thriving community?

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?”

Your Audience Doesn’t Want More Content From You

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you? The answer is pretty simple. It's no.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Private support community answers your questions and connect you with other business leaders just like you. Build community and earn support of evangelists to amplify your story and purpose. Better connect with your audience in a human and authentic way. We’ll help you build your brand and your business with proven strategies and tactics! I am thrilled to announce that Social Profit Factor is finally here!

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer organically and paid! Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed?

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They value real human to human interaction and authentic relationships. They know who they are and what they offer their customers, partners, online community and friends. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out. Social Profit Factor Training System + Member Community .

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Social Profit Factor Training System + Member Community .

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? .

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan that will help you stomp the competition. Ready for a real competitive edge in 2018?

Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. . Welcome to the inspiration age!

Welcome to the Inspiration Age! Is Your Content Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Welcome to the inspiration age!

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Even if budgets are tight, find a way to build consistency across the various platforms.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. Look for campaign or contest opportunities where it feels authentic and make sure you have the required permissions in place. It will give your community something to rally around.

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Read them and then do a sanity check with some of your clients and community members. Are you inspiring your community members, partners and clients to try, do, and be more?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Building your business on rented land has never been a safe bet. Community still reigns and always will! Community and humans are the heartbeat of social media.

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. The saying goes that it takes a village to raise a child.

How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. When building your online presence, you are creating a new story.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. Personal Branding: Authenticity vs Transparency – Do You Know the Difference? It's not news that people buy from people or that business and life are about personal, human relationships.

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. However, you can influence perception if you know how to build, launch and manage your brand architecture.

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. The holiday season is here.

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. I choose what experiences build my business, my team, my memories and my life. We believe in the #SmartHustle and building platforms that work even when you are not working.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social Profit Factor Training System + Member Community can help you ignite your online tribe and grow your business! Social Profit Factor Training System + Member Community .

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”. Instead of Disney doing their own promoting of how wonderful their parks are, they get their community to do the promotion for them – which of course gives a more authentic feeling.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Related Stories Staying Relevant in a Digital World Not Pushing Play Brand Humanization: Transparency vs Authenticity Facebook for Small Business: How to Reduce Overwhelm and Increase Results. Digital marketers are scrambling in 2019 to find their place above the noise.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know how to connect with your audience authentically and emotionally? Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? That’s relationship building. If you didn’t know I was a Chobani brand ambassador … well, I am.

How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Empowering franchisees to properly represent the corporate brand promise, learn how to have authentic conversations with their local market and community, the more consistent the brand will be across different locations. Franchisors must learn that it is their responsibility to empower, not pull franchisees away from the most powerful technologies they have to ignite their brands and touch the hearts of their local communities.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

You’re not just creating a stream of single isolated posts, but instead, you want to create a community, a culture, and a cohesive environment in which your audience can become immersed. The way that you speak to, and with, your audience is crucial when building brand loyalty, but it’s also just one of many viable strategies that ought to be employed in the search for real, authentic advocacy. A dog is known, not only as man’s best friend, but for its enduring loyalty.