Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj.

Authenticity on Instagram: How to Grow Your Account with Authentic Content

Later

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. Why Authenticity on Instagram Matters. Writing authentic Instagram captions can be tough.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Who is in your community?

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. This is the point of inbound marketing, social PR and (yes) authentic advocacy. At the same time, make sure to keep it personal Just like interpersonal skills, authentic advocacy is an artform.

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.

7 Ways to (Authentically!) Get Instagram Followers in 2021

Later

Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels . Get More Instagram Followers Tip #6: Actively Engage with Your Community. In an 8-hour workday, I commit 4 hours every single day to community engagement.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The most powerful communities are nurtured and grown over time, not coerced or bribed. Patience is one of the hardest things to have when it comes to building online communities.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The most powerful communities are nurtured and grown over time, not coerced or bribed. Patience is one of the hardest things to have when it comes to building online communities.

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

With those simple questions, Matt has built a solid community for his customers and brand ambassadors like Nicki Minaj that improves relationships and closes sales. That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world.

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. The brand story that has created a specific identity and community that Swiftpage Nation and its employees, Swifties, can live every day. Living Brand Story. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. “For me, it was a way to know that it was real , it was authentic, it was coming from somebody that was right there.” Brooks Thomas, Southwest @brooksethomas.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. community. There is something that all great leaders do. There is something that all great leaders do that we can all learn from.

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. The saying goes that it takes a village to raise a child.

YouTube community management: How to engage your audience effectively

Sprout Social

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? Why community management on YouTube matters so much. More community engagement = more views and subscribers.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

10 Community management tools to engage with your audience

Sprout Social

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Tweetdeck is a community management platform specifically for Twitter.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

We all benefit because you can intimately understand your audience, helping to better build community and connection. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. “Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room?

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. Alo Yoga’s post-purchase emails encourage feedback and engagement to build community with loyal customers.

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Susan Sarfati Talks Open Community

SocialFish

This post kicks off a series of executive interviews we’re doing about the concepts in our book, Open Community. Susan is someone we greatly admire, and we were thrilled to get the chance to bring you some of her thoughts on Open Community. We started with this question: How do you think the concepts in Open Community will shape associations in the future? Open community empowers a much larger group of people. Open community is changing this.

Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: American Library Association. Your community is not your database. Community unlocks more useful data. Open Community

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. Often an under-utilized resource, brands only seek to gain by showcasing content from fans, as user generated content is often perceived to be more authentic and representative than branded. The post Father’s Day Content Tips to Inspire Community Managers appeared first on Ignite Social Media - The original social media agency.

How CPG brands are Building Community

Pixlee

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. How CPG Brands are Building a Community.

Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: American Library Association. Your community is not your database. Community unlocks more useful data. Open Community

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. I manage our digital communities through social media strategy, Slack engagement, and e-mail marketing.

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Let’s take a look at how you can use its CRM tools to more effectively manage your LinkedIn community and successfully nurture those relationships in organic, authentic ways. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community.

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages.

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. Look for campaign or contest opportunities where it feels authentic and make sure you have the required permissions in place. It will give your community something to rally around.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response. A community participates.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help you tap into the power of social media to build your personal and business brand authentically. Personal Branding: Authenticity vs Transparency (blog post + video).

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