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Authenticity in influencer marketing: How to find authentic influencers

Sprout Social

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? It all comes down to influencer authenticity.

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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 165
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The Power of Niche Targeting: How Marketers Can Win by Thinking Small

Convince & Convert

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S.

Marketing 142
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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Creating Engaging Video Content for Different Platforms Every higher ed social media marketer wants to create more engaging video content. However, to be clear, shes not suggesting giving students control of your entire social media marketing strategy. For Stephanie, the most important thing is to get students involved.

Education 204
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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

Crisis management is a fact of life for social media marketing teams. Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. But that doesn’t make it any easier to handle.

Platform 256