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Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing

Oktopost

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

B2B 118
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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

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Mastering Community Management on Social Media: Principles, Strategies, and ROI

Keyhole.co

Engaging with your community on social media in today’s digital world is essential for your brand. Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business. By managing your online community, you’ll boost engagement and drive long-term growth. Let’s get started.

ROI 52
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Authenticity on Instagram: How to Grow Your Account with Authentic Content

Later

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. And when you commit to it, you have the opportunity to grow your Instagram account into a community of engaged followers.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity. authentic — adj. What do I share?

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[Research] B2B Influencer Marketing – More Important Than Ever

Convince & Convert

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 139