Ignite Social Media

MAY 21, 2025

Community management is no longer optional. What Is Community Management? Community management is the practice of cultivating and engaging with online communities centered around a brand or organization. Done right, this boosts awareness, strengthens brand recall, and builds authentic connections with your audience.

Communities 78

Communities Loyalty FeedBurner MySpace 78

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 129

Influencer Campaign CPM Sentiment 129

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Reddit 98

Reddit Tips HootSuite Marketing 98

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

Products 147

Products Social Media Brands How To 147

Buffer Social

JANUARY 13, 2025

But world-building isn’t just about serialized content or scaling businesses — it’s also about fostering authentic, interactive relationships, leading to the next prediction. Smaller communities will be prioritized Prediction: Creators and their audiences will pursue small, exclusive spaces to interact.

Social Media 129

Social Media Authentication Social Media Management LinkedIn 129

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 99

Template Templates Influencer Strategy 99

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 93

Influencer Examples Campaign Marketing 93

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 119

Marketing HootSuite Affiliate marketing Price 119

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 142

YouTube B2B Reputation Organization 142

Social Media Strategies Summit

JANUARY 26, 2023

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. In this group we want you to feel a sense of community, friendship and learning.

Groups 246

Groups Groups Communities Engagement 246

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 126

Reddit Trends Sentiment Analysis 126

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Affiliate marketing : Where a creator earns a commission on sales made through a unique link or code. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand.

Brands 127

Brands Content How To Authentication 127

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? But knowing the value of authentic stories is one thinggetting your employees excited to share those stories and participate in the initiative is another. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Facebook 101

Facebook HootSuite Marketing Social Media 101

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 350

B2B Influencer Social Media Marketing 350

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. Are they using social media for community? And thats the point.

Social Media 88

Social Media How To Hashtag Authentication 88

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Cross-promotion is key.

Retail 123

Retail Social Media How To UGC 123

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns.

UGC 106

UGC B2B How To Authentication 106

Ignite Social Media

DECEMBER 20, 2024

The brand is built around a wide array of colors so they didnt need to push a marketing message , nor did they. Again, no marketing message. Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. PetSmart Another original post from this article.

RFP 114

RFP Social Media Review Trends 114

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Marketing 98

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections.

Social Media 87

Social Media Survey Marketing Influencer 87

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Social Media 137

Social Media Content How To Sentiment 137

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 126

Social Media Brands Reddit B2B 126

Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast.

Social Media 115

Social Media Survey Communities Proposal 115

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Only 35% rank authenticity as a top trait they care about. Sound familiar?

Social Media 99

Social Media Brands Survey Trends 99

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

B2B 77

B2B Strategy Case Study Marketing 77

Buffer Social

MARCH 26, 2025

Authenticity and milestone-sharing drove peak engagement My highest-performing post wasn’t a polished how-to or deep dive. 💡 Key takeaway: LinkedIn audiences respond to authentic journey-sharing and milestone celebrations. It was a candid update about securing my first brand partnership.

LinkedIn 108

LinkedIn Authentication Patterns Metrics 108

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Teaming up with those who already love what you do make for the most authentic, impactful partnerships! Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool. Tip: Spot an influencer gushing over your brand?

Examples 112

Examples HootSuite Sentiment UGC 112

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Authenticity matters UK consumers value authenticity. This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values.

Trends 104

Trends Social Media Loyalty Authentication 104

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 332

Influencer Brands Privacy Policies 332

Sprout Social

MAY 3, 2023

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

Communities 138

Communities Social Media Authentication Loyalty 138

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. Maintaining your authentic voice Your content must reflect your authentic voice.

B2B 118

B2B Trends Industry Authentication 118

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 80

Reddit Statistics Brands Authentication 80

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 264

Social Media Tips Marketing UGC 264

Oktopost

DECEMBER 4, 2024

As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results.

B2B 87

B2B Marketing Authentication Film 87

Sherrilynne Starkie

APRIL 26, 2021

It gives brands authenticity, familiarity and builds trust. Influencer Marketing . Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community .

Brands 273

Brands Hashtag Aggregator UGC 273

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. Gen Z looks for authentic interactions and authentic brands, not super put-together ads, but authenticity, realness, and relatability. Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. Love going Behind the Post?

Hubspot 87

Hubspot Authentication B2B Meme 87