Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. “For me, it was a way to know that it was real , it was authentic, it was coming from somebody that was right there.” Brooks Thomas, Southwest @brooksethomas.

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages.

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you? The answer is pretty simple. It's no.

Video 78

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help you tap into the power of social media to build your personal and business brand authentically. Personal Branding: Authenticity vs Transparency (blog post + video).

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Private support community answers your questions and connect you with other business leaders just like you. 100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. Build community and earn support of evangelists to amplify your story and purpose. Better connect with your audience in a human and authentic way. I am thrilled to announce that Social Profit Factor is finally here!

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

90% of Twitter video views are on mobile. 80% Twitter users are active on mobile. It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community.

Video 78

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

I was building social communities online before we had the pure luxury of social networks such as Facebook. SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Once you find these people you can then partner with them to tap into their reach and trust they have already established with their audience and community who knows and loves them. Social Profit Factor Training System + Member Community .

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

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10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live to connect with your local community and influencers / thought leaders. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals?

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Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

How to quickly grow your network and authentically leverage your best connections to grow your brand awareness and trust. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

A global crisis, pandemic or anything that puts our local and global communities into a state of fear, chaos is scary. You can be the light of help, kindness and community even during a very dark time in our world.

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations. SocialZoomFactor · Marketing Your Business in the New Normal.

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations. SocialZoomFactor · Marketing Your Business in the New Normal.

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile. But there’s a cool function on Adobe Spark Post (on mobile) you might not be aware of: it can animate your images on mobile.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Brand Humanization: Social Media Authenticity vs Transparency (episode 16).

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response. A community participates.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Going deep can help you connect authentically with your target audience and build a more human brand. We’ve been building our community and network there since. Learn the difference between authenticity and transparency and know that you don’t have to share everything you do 24/ 7 to build a rock solid personal brand that delivers result.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Personal Branding: Authenticity vs Transparency – Do You Know the Difference? It's not news that people buy from people or that business and life are about personal, human relationships.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

Social Profit Factor Training System + Member Community. There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.”

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

They often times don't understand until they get their feet wet into social marketing how much content is really required to inspire audience, engage and build community. Content marketing… I find that most business leaders either love it or they hate it.

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have more than 2 million followers in our community across the different social platforms we own. If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have more than 2 million followers in our community across the different social platforms we own. If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Personal Branding: Authenticity vs Transparency (blog post + video). Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll.

4 Marketing Lessons From the Creator Movement

Convince & Convert

We can certainly learn a lot about the type of content that is created, interacting with a community, and monetizing attention. For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First. Authenticity Whenever traditional marketers think about creating content, I often hear this phrase: “We don’t have the budget to create polished content.” Yep, he includes his community , too.

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation.

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. We need to disconnect from technology, social networks, mobile apps and connect with the people who are the WHY we are connected to all of these devices in the first place! The holiday season is here.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Importance of being human in your communication, language and engagement with your community, customers and audience. Understanding the difference between authenticity and transparency. Social Brand Humanization: Authenticity vs Transparency. Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales. We also provide 15 types of evergreen content you can start creating and implementing today to help you better connect with your audience, build community, increase brand awareness and increase sales.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. Meanwhile, another 23 percent would return less often if the mobile experience were deemed poor.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social Profit Factor Training System + Member Community can help you ignite your online tribe and grow your business! Social Profit Factor Training System + Member Community . Related Stories Personal Branding: Authenticity vs Transparency – Do You Know the Difference? THE Social Media Training Academy and Member Community for Business is Here!

Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

Heading straight to your computer, mobile device or video camera with the intent to start randomly creating and blasting out content before you have a plan will not deliver the results you dream about.