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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! Social media including Facebook is NOT a solution to your marketing woes. Yes, marketing 101 is still key to your success.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Audience First Marketing is a Requirement Not an Option.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. The funny thing is that many smart marketers have been taking an audience based marketing approach in everything they do in marketing and business for decades.

Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences.

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Does your audience need more content from you? The answer is pretty simple. It's no.

Your Audience Doesn’t Want More Content From You

Pam Moore

Marketing Nutz Training and Consulting Can Help! . Want to leverage the latest trends for digital marketing and social media marketing for your brand? Does your audience need more content from you? The answer is pretty simple. It's no.

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brave Marketers Will Win in 2020!

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Read them and then do a sanity check with some of your clients and community members. Are you inspiring your community members, partners and clients to try, do, and be more?

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Community. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand.

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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way.

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Welcome to the Inspiration Age! Is Your Content Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences.

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Want the blueprint for social marketing success right now? Would you like a competitive Facebook edge?

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They value real human to human interaction and authentic relationships. They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Here is what you will learn: – Influencer Marketing Trends 2017.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve?

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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? How to leverage visual marketing. The holiday season is here.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. The saying goes that it takes a village to raise a child.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to build community. Storytelling helps build relationships and earn trust.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Every brand touch is an opportunity to influence perceptions, to build your reputation.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. Look for campaign or contest opportunities where it feels authentic and make sure you have the required permissions in place. It will give your community something to rally around.

How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. When building your online presence, you are creating a new story.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Do you know how to connect with your audience authentically and emotionally?

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. As a Marketer, You Are a Storyteller. Want to leverage social media marketing for your brand?

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Influencer Marketing in a Nutshell.

How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend. The reality is that the more the franchisor takes the lead with their digital and social marketing strategies, the more the risk can decrease. Franchise Social and Digital Marketing is about Empowerment, Not Control.

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on.

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” This simple principle applies to your content marketing in the biggest way. This is the essence of great content marketing (highlight to tweet). If you want to excel at content marketing, you have to apply this idea. Creating Community.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don’t understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it. Here are 15 things that smart, social savvy business marketers never do on Facebook. .

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How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”. Instead of Disney doing their own promoting of how wonderful their parks are, they get their community to do the promotion for them – which of course gives a more authentic feeling.