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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 131
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Social Media

Strategy 213
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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 130
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.

Strategy 199
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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed.

eBook 78
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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.

Hashtag 92
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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. A good social media agency will help you integrate social media into your business. Have you considered hiring a social media agency but not sure where to start?

ROI 129
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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Social media software can fail you. Image source: Sprout Social .

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Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Transparency of Community. Gushcloud is more than a social media marketing tool. Tweet.

Mobile 206
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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Think Mobile First.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. The best community engagement is that with an eye for customer relationships. Is your social media team empathetic and skilled in listening?

Skills 124
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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. In addition, I provide tips to help you get your cyber house (online digital and social platform) in order as well as provide you with unique ideas for special offers that your target customers will want to act on!

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Channeling the Chaos of Social Media via Tools

Ignite Social Media

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing.

Tools 146
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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Take a listen to the 124th episode of the Social Zoom Factor podcast for 10 ways you can activate your audience today!

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares some of her great insights on the topic below. . Social behavior varies across demographics.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Community Tab.

YouTube 130
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How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media. For users belonging to a certain ethnicity and/or race, social media can be particularly helpful in developing and driving sustained movements for social change.

Mobile 83
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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan!

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A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

Trends 126
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 156
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Paid media will help you attack the right audience, get more likes, followers, views and clicks. Earning brand advocates and making friends via the social networks is based on trust.

Buy 95
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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Generate social content that demonstrates this to your fans. The brand community will thank you for taking care of some of the leg work!

Campaign 124
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Top Brandwatch Alternatives For Social Media Agencies

Keyhole.co

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. One such social media analytics and management tool is Brandwatch.

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The Best Social Media Scheduling Tools For Businesses

Keyhole.co

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

Price 52
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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. What B2B brands do you follow on social media?

B2B 143
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Social Media Updates: July

yMarketingMatters

Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. In-Store, Meet Mobile: New Ways to Increase and Measure Store Visits and Sales. iOS users – social media managers, business owners and public personas – can now switch between different accounts on a single device.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. Return on investment across all marketing and social media investments is usually impacted negatively or positively by each and every task.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media. Social Media offers an ever-growing plethora of outreach options.

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Social Media Updates: July

yMarketingMatters

July has been a bumper month in social media! All the major social media platforms came out with at least one update. New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page. New Twitter Ads Companion : Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. How to Subscribe to Social Zoom Factor Podcast .

eBook 119
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

Mobile 144
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How Social Media Engagement Has Changed Over the Past 3 Years

Ignite Social Media

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. Not responding on social media?

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New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels

Ignite Social Media

While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. Spending a few minutes updating your social media channels this week is the perfect way to get 2017 off to a fresh start. So, block an hour off in your calendar and capitalize on these quick edits for your social media channels.

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7 Courses Every Social Media Manager Should Take

Later

For social media managers, staying on top of the latest trends and best practices is an important part of the job. social media courses that will help level-up your skills and boost that online portfolio. . 7 Social Media Courses for Marketers.

Course 85
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

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Four Good Reasons to Have Your Social Media Channels Covered on Holidays

Ignite Social Media

This will trickle over to your social media pages in no time – especially when it comes to incoming mentions, questions, or complaints. Retailers often stock their stores with extra employees to help during the busy holiday season, so why should your social media channels be any different? Your customers are accustomed to quick, helpful responses from their favorite brands on social media all throughout the year, so be sure to hold up that expectation during this time.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Now, Facebook says users can report conversations straight through their iOS or Android mobile devices.

Features 163
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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!

Facebook 130
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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Social Media Marketing 2.1. Social Media Marketing & Measurement.

Groups 157
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Social You Should Know- March Social Media Updates

Ignite Social Media

Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. There’s a new(ish) social networking app on the block, and it’s called Vero. The app is similar to Instagram and allows users to build networks and share media. Do you want more Social You Should Know?