Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads. Sadly, thats no longer the case.

Collaboration 240

Collaboration Trends Social Media Organization 240

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 275

Platform Social Media Influencer Trends 275

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 276

Social Media Tips Brands Marketing 276

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Statistics 108

Statistics Social Media HootSuite Marketing 108

Social Media Today

JUNE 18, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. That makes it a more secure login option, and many cybersecurity experts are now recommending that social platforms support Passkey access.

Press Release 164

Press Release Facebook Wikimedia Policies 164

Sprout Social

MAY 19, 2025

Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, were tackling a familiar frustration: social media job descriptions that try to do too much. says Jepson.

Team 98

Team Social Media Survey Influencer 98

Social Media Today

DECEMBER 14, 2021

A look at how people are spending their time online, underlining the impact of the mobile connectivity shift.

Mobile 218

Mobile 218

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 246

Social Media Google Tips Template 246

Social Media Today

JUNE 4, 2025

The app aims to enable anyone to create their own AR effects.

Mobile 138

Mobile 138

Ignite Social Media

FEBRUARY 5, 2025

Alt Text: Image descriptions can be added via mobile or desktop. Optimize videos for mobile viewing. Respect Safe Zones Conclusion Understanding the intricacies of placements on different social platforms is essential for any social media marketer. However, video descriptions are not supported. Contact us today.

Platform 97

Platform Social Media LinkedIn Feed 97

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

Team 246

Team Social Media Tools HootSuite 246

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. And which colors are the right fit for your social media strategy ? And which colors are the right fit for your social media strategy ? But how, exactly, does color psychology work?

Journal 165

Journal Social Media Instagram Campaign 165

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign?

Campaign 267

Campaign Social Media Loyalty Marketing 267

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. But how does it work in practice?

Social Media 246

Social Media Energy How To Tweetdeck 246

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 264

Social Media Strategy Influencer LinkedIn 264

Social Media Strategies Summit

APRIL 29, 2025

Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? All of which means video should be a key element in any higher ed institutions social media strategy. As such, she says it wouldnt be appropriate to follow every social media trend.

Education 204

Education Video Content Authentication 204

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

Social Media 205

Social Media Influencer Instagram API 205

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 86

Retail Social Media How To UGC 86

Bill Hartzer

MARCH 3, 2025

A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Enter UP , a new social platform created by Uplevyl, a female-led tech company. She later co-founded Women Moving Millions, an organization that has mobilized over $1 billion to support women and girls.

Platform 78

Platform Social Media Privacy Energy 78

Social Media Today

JUNE 5, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required.

LinkedIn 180

LinkedIn Video Press Release Newsletter 180

Social Media Today

JANUARY 13, 2021

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts.

Mobile 218

Mobile Trends Report Analytics 218

Social Media Today

JUNE 17, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. First off, as noted, social media has now become the top news source overall for adults in the U.S. You can unsubscribe at anytime. Because they can.

News 178

News Influencer Press Release Report 178

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 81

ROI Statistics Social Media UGC 81

agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Outline a Social Media Strategy. Short on time?

Social Media 213

Social Media Curation Social Media Management How To 213

Sprout Social

SEPTEMBER 17, 2024

You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Short answer: scheduling Instagram Stories makes a social media marketer’s life a lot easier. Select and add media from your iOS device or Asset Library to the Compose box.

Instagram 132

Instagram How To Templates Template 132

Ignite Social Media

FEBRUARY 19, 2025

Within the billions of people using various social platforms, millions rely on assistive tools to navigate the websomething that can sometimes make them feel excluded. Accessibility in social media isnt just about checking off a box; its about creating an inclusive space where everyone can engage and participate.

Social Media 68

Social Media Trends FeedBurner Hashtag 68

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. And you can do it all directly on your mobile device. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Ignite Social Media

APRIL 27, 2021

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. Social Media Management Tools for Brands.

Social Media 183

Social Media Tools Social Media Management Report 183

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

Advertising 193

Advertising Social Media Tips B2B 193

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Our top tip?

Analytics 112

Analytics Tools HootSuite Social Media Management 112

Social Media Today

FEBRUARY 15, 2024

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 163

Mobile Trends Publishing Report 163

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. Use social media tools like Oktopost to gather enriched social data and understand what your customers want from you.

B2B 118

B2B Team Social Media Management Data 118

Webbiquity SMM

DECEMBER 10, 2024

They explore options like emails, social media, blogs, in-person events, and webinars to learn about your brand. Leverage Social Media As of 2024, approximately 5.17 billion people worldwide are active on social media, and 77% of businesses use it to connect with their customers.

B2B 144

B2B Strategy Content Hubspot 144

Sprout Social

JUNE 16, 2025

Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.

Conference 58

Conference Social Media Marketing Travel 58

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. Our team of strategists are here to help with all your social media marketing needs. Need help with launching or improving your brand’s YouTube strategy?

YouTube 145

YouTube B2B Reputation UGC 145