article thumbnail

How to Uncover the Truth Behind Conversion Results

Jon Loomer

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. When advertisers share their results, it’s typically very basic: Number of Conversions Cost Per Conversion Return On Ad Spend But this doesn’t tell the entire story. Some are worthless.

article thumbnail

Meta Ads Conversion Results: A Guide

Jon Loomer

Meta ads conversion results are central to the job of an advertiser. But conversion results can be misleading, if not outright lie. Let’s get to it… Conversion Events Conversion data is pointless if you don’t have the infrastructure in place that allows Meta to attribute conversions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

B2B 234
article thumbnail

Reddit Announces New Conversation Research Tools and Updated Ad Options

Social Media Today

Reddit has announced a new community insights element , which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. Reddit’s refined and improved its dataset, providing a new way to access this collective knowledge.

Reddit 148
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

article thumbnail

Key Considerations for Smart Marketing Leaders Adopting AI

Convince & Convert

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content.

Marketing 168