Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. While most marketers understand that they need it, most misunderstand the reason why. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? How to get it set up.

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Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.

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Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

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Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. You can be better. Then $1,000.

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Social Media Today

SEPTEMBER 13, 2023

The business messaging showcase event will be available to users in Asian markets.

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Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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agora pulse

FEBRUARY 19, 2020

So, what does this mean to marketers? With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing . Hummingbird Update was announced back in 2013.

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Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Watch it below… @jonloomer Here’s how to find out where your Facebook conversion events occur by URL.

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Social Media Today

FEBRUARY 5, 2019

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Clear data.

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Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. The post Testing Zaraz to Set Up Facebook Conversions API appeared first on Jon Loomer Digital.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

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Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. I use custom conversions to accomplish this.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Combined, they help you properly track, attribute and improve your Facebook marketing performance. Page visits.

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Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Jon Loomer

NOVEMBER 3, 2022

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution. One of them was removing access to conversion data when running breakdowns. What is Back?

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Jon Loomer

MARCH 11, 2021

If you want an agency or consultant to have access to your Facebook custom conversions for optimization and reporting — or if you are an agency or consultant who needs access — the individual custom conversions must be shared with a partner. How your custom conversions are set up will determine how you can share them.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

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Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. Select the Website conversion location. In the example below, I’ve used “Maximum number of conversions.” ” I then selected my pixel and a conversion event for a 1 minute page view using a custom event.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

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Quintly

OCTOBER 29, 2021

Social media is the perfect place for conversational marketing. As conversational marketing grows in popularity across many different platforms, it’s crucial that you implement it correctly to drive engagement and conversions on social.

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Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. What is a Sales and Marketing Conversion Funnel?

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Social Media Today

APRIL 5, 2020

How does Lyft use influencer marketing, and initiatives focused on making real social impact, to maximize its brand awareness and market share? Here are some insights into the company's approach.

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Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

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Social Media Strategies Summit

JANUARY 5, 2023

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. 93% of marketers agree consumers trust UGC more than content created by brands.

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Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

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Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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