article thumbnail

The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions

The Social Media Hat

The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat. How to humanize your brand and create deeper connections with your audience.

B2B 95
article thumbnail

Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. But marketers still need to adopt the right approach. This allows for ongoing optimization of creative.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

Eventful 184
article thumbnail

A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 171
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

Eventful 168
article thumbnail

How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

API 207