Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? ” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times.

What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring?

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! The first step to monitoring your brand reputation is listening.

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5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Monitoring is Essential. Use monitoring and search tools to seek out appropriate conversations.

Strategies to Ensure an Engaged Social Presence

Harp Interactive

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Brian goes on to explain that initially, early on in a brands social media experience, that it’s more about establishing a presence and less about strategic engagement and the engagement resembles traditional broadcasting of messages. Social Media Monitoring is key for this.

Conversation: Out of the IUPUI classroom and into YATS

Firebelly

As part of the presentation, he presented the concept ofpersonal branding, and finding a path in life that works with your values, interests,and lifestyle. The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?”

How One Unhappy Customer Multiplies Across Social Media

Firebelly

I walked into the middle of their heated conversation so I don't have the back story. Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument.

Stop tweeting out of context

Firebelly

Digitalia | Indianapolis Social Media Marketing « Stop tweeting about your emotional break throughs | Main | Stop tweeting your DailyBooth photos NOW » October 27, 2009 Stop tweeting out of context Just like real life, people expect and appreciate conversation protocol. Conversations are not just two way - they can have many participants.

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Share of Voice: The ultimate social media performance measure

Keyhole.co

Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness. The share of voice formula is: SOV = Your brand’s measures / Total market measures X 100%.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. You can then reach out to them to promote your content and increase your brand’s reach.

Top 10 Social Listening Tools

Oktopost

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. If you’re really listening, you have a better chance of defining and steering the conversation. Ten Great Brand Monitoring Tools.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Monitoring your brand online has never been easier.

A Guide To Curated Content: Everything You Need To Know

Keyhole.co

The more relevant it is to your audience, the more it will boost your brand’s credibility, as it could help you position your brand as an industry expert. Building your entire strategy around content curation is another and doesn’t bode well for your brand’s credibility.

4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time. Hootsuite offers a very customizable dashboard layout that can help in monitoring multiple conversation streams at once.

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The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Using hashtags is a win-win situation for both brands and audience.

#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout Social

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. Listening on Social Media Is Different Than Monitoring. Monitoring.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Plus, 73% of marketers say that cross-marketing has a great impact on conversion rates. Prioritize brand awareness.

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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time.

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Conversion metrics. Conversion rate. Social Media Conversion Rate.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Tap into the conversations of the audiences you want to reach. Monitor trends, manage content and interactions and measure results. According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content.

Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. What tools are best for monitoring social media conversations.

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Enhance Branding and Awareness . Protect Brand Reputation.

5 Fun Twitter Quizzes

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? I particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end.

BP Facebook Sentiment

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

United Way of Central Indiana Recognized for their Social Media.

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

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21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Pricing: Starting from $1000 per month to monitor 30 brand profiles.

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

Happy Social Media Day - June 30th

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

Coleman Campsite: The Original Social Networking Site

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

September 16 Brainstorming 4:15-5:30 The Resident Ref: Crisis Communication for Your Community Duncan Alney In the age of the social web, communications about your brand, company, communities, and competitors are taking place every day—very often without our knowledge or participation—and in a real-time environment where they can propagate and proliferate like wildfire, with as much potential to do damage.

All Acquisitions, All the Time

Net-Savvy Executive

It's certainly spiced up my recent conversations with people in the industry. Brand Monitoring: Where Are They Now? Here we go again. Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. If you're trying to keep up with all the moves, remember that I keep an acquisitions scorecard over at SMA.

5 Ways to Fan the Viral Flame

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens.

What the F**k is Social Media NOW?

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

Flickr Friday: The Content Grid

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

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