INDUSTRY INSIGHTS YOUR PEERS ARE READING
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid? MORE
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick. MORE
Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. MORE
Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. MORE
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. MORE
Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. Sysomos gives the sentiment a 68% favourable score. MORE
I’d like to echo their sentiments. In this myth, you are encouraged to send fewer e-mails because that is allegedly going to result in more conversions for you. But if you send 4 e-mails a month (essentially 1 per week), then you are way more likely to get more conversions than if you send just 1 per month. The latest statistic is that 4 e-mails per month doubles the number of conversions as 1 per month. The more conversions you get, the higher your revenue. MORE
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Sentiment scoring remains an inexact science. MORE
That was the general sentiment around the rehearsal spaces when I studied music in college. Forever in blue (or black) jeans and Converse. . While it''s not a zero-sum game, there is a sentiment that brands are chasing the one hit wonder. converse. Everyone wants a hit. . Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that moment as being asked to join B.B. MORE
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. Isolate Key Influencer Conversations. MORE
Here’s a recap of a few of the key sessions and conversations from the summit. Buyers are open to sales conversations when 1) they are the right buyer and 2) their “digital body language&# indicates they are actively engaged in looking for a solution right now. MORE
It''s the conversation as it went down. Thinking about the person that I am going to speak with, researching the areas of conversation, and then spending the time cracking open the walnut with them keeps me super inspired. It''s a conversation. I consider the people on the podcast someone that I would like to have a conversation with. I write down things that I''d like to have a conversation about. A conversation should have differing opinions. MORE
Content and commentary from the candidates remained relatively consistent throughout the first half of the year, with conversation spiking around key events (largely debates and conventions). Using Brandwatch, we identified trends in their conversation, as well as sentiment. MORE
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. MORE
When you switch over to the conversation in mobile, however, viewing that sentiment doesn’t register as having read the message, which causes the sentiment to remain in unread status, causing the new message icon to recur over and over. MORE
But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. MORE
Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. MORE
A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. The conversation moved on to the types of goals that we should be setting. MORE
After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? What is the sentiment behind the trend? It was an important, emotional conversation that highlighted the complexities of abusive relationships. MORE
If you didn’t spend the weekend bingeing the latest installment like me, it’s become almost impossible to avoid articles, conversation, and spoilers related to the show, as online conversation surrounding the show has blown up in the last week. MORE
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. MORE
Disclaimer – these are my opinions formed by my conversations with these firms). SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. They have “automated sentiment” based on relevancy. MORE
Conversation follow up. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” In today’s busy, modern world, we’re constantly on the hunt for “hacks” to make our lives both better and easier. MORE
Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer. MORE
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions. MORE
That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. MORE
Rather than making decisions based on parsing the big data, we can listen in on conversations about the issue we want to address, our product, our competitors’ products, and the needs of the consumer. It’s not entirely accurate to use tools that judge sentiment as a data point either. MORE
In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. Image via Converse. What do your shoes say about you? MORE
There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment? MORE
Take The Conversation Elsewhere. This way, you get to continue the conversation in a less public space and you avoid drawing unwanted attention to the issue at hand. MORE
” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. MORE
So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. A recent Cone Inc.’s MORE
Our kids are texting, our heads are buried in our laps and we can hardly hold a conversation for more than five minutes without a ringing, vibration or desire to look at our smartphones to see if someone has emailed, tweeted, texted or pinged us. A theme of anti-Web sentiment (or a digital connectedness unplugging) was pervasive. anti web sentiment. conversation. Is your head buried in your lap? MORE
Tweet The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. Conversion. Conversions are key within that bracket. Why do conversions matter? MORE
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. The conversation and ensuing relationship. Who needs conversation? MORE
But what about surrounding metrics that build to that ultimate conversion. Micro-conversions – You might get some direct content-to-lead conversions, but part of a marketing strategy involves moving people through the funnel from awareness to consideration to conversion. MORE
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Sentiment scoring remains an inexact science. MORE
Hashtags, people, conversations, topics, etc. MORE
At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” So, as we use social listening to measure conversations around the brands we monitor, we automatically start collecting data on what content our audience engages with most. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Sentiment research. Sentiment. Feedback or conversation topics. MORE
Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. MORE
Interact with your fans by posting fun holiday themed questions, Facebook polls, and Instagram stories, or tap into the nostalgia and sentimentality of the season by asking followers to share their favorite holiday memories or recipes. Do: Get Sentimental. Where does the time go? MORE
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. MORE
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Until fairly recently, keeping track of your organization’s online presence was relatively easy. MORE
Social listening is a way to track conversations about your business or industry that are happening in the digital space. Businesses can use social listening to inspire marketing plans, track customer sentiment, and monitor competitor behavior. MORE
Buzz Marketing for Technology
AUGUST 3, 2011
Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.
Firebelly
MAY 27, 2010
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.
Social Media Citizens
MARCH 10, 2010
Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Sentiment scoring remains an inexact science.
Sprout Social
MARCH 27, 2019
Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.
Direct Marketing Observations
JANUARY 20, 2010
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. The conversation and ensuing relationship. Who needs conversation?
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen.
Convince & Convert
JANUARY 9, 2012
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Sentiment scoring remains an inexact science.
Ignite Social Media
AUGUST 23, 2016
After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? What is the sentiment behind the trend? It was an important, emotional conversation that highlighted the complexities of abusive relationships.
Dave Fleet
SEPTEMBER 29, 2010
Tweet The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. Conversion. Conversions are key within that bracket. Why do conversions matter?
Direct Marketing Observations
FEBRUARY 15, 2010
There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Q1: How do you define positive sentiment?
Webbiquity SMM
FEBRUARY 13, 2017
That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.
Ignite Social Media
NOVEMBER 1, 2017
If you didn’t spend the weekend bingeing the latest installment like me, it’s become almost impossible to avoid articles, conversation, and spoilers related to the show, as online conversation surrounding the show has blown up in the last week.
Convince & Convert
NOVEMBER 16, 2015
Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions.
Mindjumpers
JANUARY 25, 2013
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.
Ignite Social Media
SEPTEMBER 23, 2016
Take The Conversation Elsewhere. This way, you get to continue the conversation in a less public space and you avoid drawing unwanted attention to the issue at hand.
Webbiquity SMM
OCTOBER 13, 2010
and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Until fairly recently, keeping track of your organization’s online presence was relatively easy.
Buzz Marketing for Technology
JULY 27, 2011
But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular.
Convince & Convert
MARCH 5, 2015
In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. Image via Converse. What do your shoes say about you?
Buzz Marketing for Technology
MARCH 2, 2010
So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. A recent Cone Inc.’s
Webbiquity SMM
JUNE 14, 2011
Here’s a recap of a few of the key sessions and conversations from the summit. Buyers are open to sales conversations when 1) they are the right buyer and 2) their “digital body language&# indicates they are actively engaged in looking for a solution right now.
Small Business Mavericks
OCTOBER 17, 2013
I’d like to echo their sentiments. In this myth, you are encouraged to send fewer e-mails because that is allegedly going to result in more conversions for you. But if you send 4 e-mails a month (essentially 1 per week), then you are way more likely to get more conversions than if you send just 1 per month. The latest statistic is that 4 e-mails per month doubles the number of conversions as 1 per month. The more conversions you get, the higher your revenue.
Sherrilynne Starkie
APRIL 6, 2013
Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. Sysomos gives the sentiment a 68% favourable score.
Ignite Social Media
JUNE 15, 2017
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. Isolate Key Influencer Conversations.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Disclaimer – these are my opinions formed by my conversations with these firms). SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. They have “automated sentiment” based on relevancy.
Josh S Peters
APRIL 15, 2010
Hashtags, people, conversations, topics, etc.
Twist Image
NOVEMBER 17, 2014
That was the general sentiment around the rehearsal spaces when I studied music in college. Forever in blue (or black) jeans and Converse. . While it''s not a zero-sum game, there is a sentiment that brands are chasing the one hit wonder. converse. Everyone wants a hit. . Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that moment as being asked to join B.B.
Twist Image
SEPTEMBER 5, 2014
It''s the conversation as it went down. Thinking about the person that I am going to speak with, researching the areas of conversation, and then spending the time cracking open the walnut with them keeps me super inspired. It''s a conversation. I consider the people on the podcast someone that I would like to have a conversation with. I write down things that I''d like to have a conversation about. A conversation should have differing opinions.
Talkwalker SM
JULY 23, 2015
Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region.
SocMed Sean
JULY 2, 2017
When you switch over to the conversation in mobile, however, viewing that sentiment doesn’t register as having read the message, which causes the sentiment to remain in unread status, causing the new message icon to recur over and over.
Janet Fouts
JULY 24, 2017
Rather than making decisions based on parsing the big data, we can listen in on conversations about the issue we want to address, our product, our competitors’ products, and the needs of the consumer. It’s not entirely accurate to use tools that judge sentiment as a data point either.
Ignite Social Media
NOVEMBER 2, 2016
Content and commentary from the candidates remained relatively consistent throughout the first half of the year, with conversation spiking around key events (largely debates and conventions). Using Brandwatch, we identified trends in their conversation, as well as sentiment.
agora pulse
DECEMBER 11, 2017
Conversation follow up. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” In today’s busy, modern world, we’re constantly on the hunt for “hacks” to make our lives both better and easier.
Sherrilynne Starkie
JULY 3, 2018
A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. The conversation moved on to the types of goals that we should be setting.
Ignite Social Media
NOVEMBER 19, 2018
But what about surrounding metrics that build to that ultimate conversion. Micro-conversions – You might get some direct content-to-lead conversions, but part of a marketing strategy involves moving people through the funnel from awareness to consideration to conversion.
Firebelly
MAY 28, 2012
Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. Here are your 5 must-reads on Memorial Day and social media that we don’t want you to miss. Memorial Day Thoughts From Social Media Explorer.
Twist Image
MARCH 6, 2012
Our kids are texting, our heads are buried in our laps and we can hardly hold a conversation for more than five minutes without a ringing, vibration or desire to look at our smartphones to see if someone has emailed, tweeted, texted or pinged us. A theme of anti-Web sentiment (or a digital connectedness unplugging) was pervasive. anti web sentiment. conversation. Is your head buried in your lap?
Sprout Social
MARCH 21, 2019
At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” So, as we use social listening to measure conversations around the brands we monitor, we automatically start collecting data on what content our audience engages with most. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Sentiment research. Sentiment. Feedback or conversation topics.
Ignite Social Media
OCTOBER 2, 2018
Interact with your fans by posting fun holiday themed questions, Facebook polls, and Instagram stories, or tap into the nostalgia and sentimentality of the season by asking followers to share their favorite holiday memories or recipes. Do: Get Sentimental. Where does the time go?
Webbiquity SMM
JULY 24, 2018
Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.
Ignite Social Media
JULY 9, 2018
Social listening is a way to track conversations about your business or industry that are happening in the digital space. Businesses can use social listening to inspire marketing plans, track customer sentiment, and monitor competitor behavior.
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