Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Social Media Tips Marketing HootSuite 284

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Objective.

Conversation 134

Conversation Social Media CPM Metrics 134

Ignite Social Media

MAY 13, 2024

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

Social Media 157

Social Media Strategy Tips Loyalty 157

Pam Hughes

NOVEMBER 1, 2021

Many businesses have adopted social media marketing as a part of their digital strategy. Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media.

Conversation 107

Conversation Social Media Social Media Management Team 107

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 245

Oktopost

JUNE 19, 2024

It’s the simple act of conversation. Episode Summary Conversations captivate us. Yet, many B2B organizations still need help with rising customer expectations and the art of having meaningful conversations with their customers. The answer lies in Conversational AI, blending efficiency and personalization seamlessly.

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Conversation B2B Startup Class 98

Sprout Social

JULY 7, 2021

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

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Team Conversation Social Media Instant Messaging 139

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Advertising Social Media Strategy Authentication 256

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 99

Ignite Social Media

SEPTEMBER 16, 2024

If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. So, how are they sharing their time between platforms, and how can we use this to enhance our social strategies ?

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Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Will joining this conversation help us achieve our current social media goals ? Trends come and go in the blink of an eye. Adjust your approach accordingly.

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Trends Social Media Brands Meme 170

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions. Content creators, conversely, focus on producing high-quality, original content within their niche.

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Influencer RFP Social Media Content 100

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. However, we live in a tech-first, fast-paced world of social media where instant gratification is expected.

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Communities Social Media How To Metrics 127

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. And those links in bio will almost never be clicked.

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Conversation Marketing API Analytics 114

Quintly

OCTOBER 29, 2021

Social media is the perfect place for conversational marketing. As conversational marketing grows in popularity across many different platforms, it’s crucial that you implement it correctly to drive engagement and conversions on social.

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Conversation Social Media Marketing Platform 78

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.

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Social Media API Reputation Compete 209

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

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Social Media CPA CPC CPM 126

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. It's time we help you with taming the social media beast! Are you ready? You need to get a life.

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Team Social Media Brands Tips 133

The Social Media Hat

APRIL 10, 2024

The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat. How to humanize your brand and create deeper connections with your audience.

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B2B Conversation Engagement Marketing 101

Oktopost

SEPTEMBER 2, 2024

PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! In a conversation about humanizing B2B, the power of community management couldn’t be missed. But humanizing your brand goes beyond just social media posts. No one even saw it flop.” Love going Behind the Post?

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B2B Social Media How To Meme 78

Keyhole.co

SEPTEMBER 11, 2024

Needless to say, social media is adapting faster in addressing once-taboo topics like mental health and wellbeing. And brands like Wondermind have made this a dinner table conversation. While such discussions are quite intimate and personal, Wondermind is proactive in spreading much-needed awareness using social media.

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The Realtime Report

JULY 29, 2024

Boosting Social Media Engagement: Strategies and Tips for Success Social media engagement serves as a vital component of effective social media marketing. Tips for Increasing Your Social Media Engagement 1. Social media is ever-changing, so evolve your approach throughout the year.

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Engagement Social Media Strategy Tips 91

Oktopost

APRIL 10, 2019

Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned.

Conversation 101

Conversation Social Media ROI B2B 101

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone.

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Social Media Metrics Social Media Management Engagement 83

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Analytics Report Social Media Google 140

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. Of these conversations, less than half were positive.

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Social Media Marketing Sentiment Influencer 113

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. At least, that’s what Gettysburg College’s social team found after testing and learning. Social’s influence is on an upward trajectory.

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Education Social Media Strategy Collaboration 110

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 118

Social Media Social Media Management Sentiment Collaboration 118

Bill Hartzer

SEPTEMBER 3, 2024

In a world where social media often feels like a popularity contest, a new platform is shaking things up. Officially launched today, Jambo is set to change the game with its unique focus on equality and authentic interactions, offering a fresh take on social media that prioritizes genuine connections over follower counts and likes.

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Platform Social Media Apple Authentication 88

Likeable

JANUARY 14, 2021

The conversation about social media and mental health is one that has been gaining traction for years now. From comparison anxiety to news overload to sheer amounts of screen time, there are so many levels on which social media and the internet as a whole negatively impact our mental health.

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Conversation Social Media Comparison Skills 93

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. Join the conversation today and become a part of this transformative journey towards a more inclusive and enlightened society.

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Conversation Platform Meeting Construction 97

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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LinkedIn Conversation Reputation Course 78

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends.

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Social Media Sentiment Loyalty Microsoft 108

The Realtime Report

MAY 10, 2021

In Conversation With: The Founder of. The First Social Media Platform. Web Masters is a podcast that explores the history of the Internet through conversations and stories with some of its most important innovators. Usenet is regarded as one of the first social media platforms, but it wasn’t intended to start that way.

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Conversation Platform Social Media Software 91

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

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Conversation Video Tips Embedding 87

Rebekah Radice

MARCH 6, 2018

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. Tune in as I talk about the “why” behind your social media content, the real reason why it’s not converting, and how you can fix it.

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Conversation Social Media Marketing Education 135