Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 118

Analytics Social Media Tools HootSuite 118

Hootsuite

SEPTEMBER 18, 2024

That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government? Facebook: 3.2% X (Twitter): 2.4% See it in action.

Research 119

Research Social Media HootSuite Sample 119

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

Products 140

Products Social Media Brands How To 140

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Social Media How To UGC 122

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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Social Media Strategy Marketing Influencer 132

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

Analysis 119

Analysis Social Media Tools HootSuite 119

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

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Trends Social Media Loyalty Authentication 109

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 124

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

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Social Media How To Metrics HootSuite 115

Hootsuite

JANUARY 31, 2025

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. Who was social medias Best New Artist? Spoiler: It was.)

Social Media 112

Social Media Sentiment HootSuite Conversation 112

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 120

Examples Social Media Strategy Sentiment 120

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 120

Social Media Content Meme Social Networking 120

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

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B2B Social Media Engagement Hashtag 130

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 106

Social Media How To Sentiment Analysis 106

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 110

Social Media HootSuite How To Policies 110

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Where do social media holidays come from? Some are strictly social media holidays, while many are holidays off social media, too.

Social Media 116

Social Media List HootSuite Hashtag 116

Buffer Social

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. If you really want another person, you could ask a friend or colleague to interview you, or you could even try ChatGPT’s conversation feature.

Social Media 106

Social Media Content Apple System 106

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 325

Trends Social Media UGC Marketing 325

Social Media Today

MAY 6, 2025

Meta will share its latest messaging innovations, including new business elements.

Conference 147

Conference Conversation 147

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 309

Social Media Tips Marketing HootSuite 309

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 102

Analytics Social Media Tools Price 102

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Templates 114

Templates Template Social Media Strategy 114

Amy Porterfield

OCTOBER 24, 2024

Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals!

Conversation 116

Conversation Social Media Marketing Instagram 116

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 113

Social Media How To Analytics Metrics 113

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 263

Analytics Social Media Tools Price 263

Sprout Social

MARCH 12, 2025

We know that social media moves fast. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Nothing is guaranteed its a lesson we relearn everyday in the social media industry.

Social Media 122

Social Media Survey Proposal Communities 122

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 119

Social Media Content How To Collaboration 119

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 276

Social Media Tips Brands Marketing 276

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

Social Media 263

Social Media How To Survey Analytics 263

Webbiquity SMM

JULY 23, 2024

3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. Hootsuite and Buffer automate your social media posting and scheduling, saving you time and ensuring consistent engagement. AI tools like Mighty Scout make this process a lot easier.

B2B 234

B2B Strategy Hubspot Marketing 234

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Her team uses Sprinklr for social listening and identifying low, medium, and high-priority issues. As such, she suggested building out your decision tree with your social media management software in mind. Featured image by Freepik.

Platform 255

Platform Strategy Team Issues 255

Audiense

MAY 12, 2025

Learn how to segment your social media audience with one click. Boost engagement, conversions, and content performance with this simple guide.

Social Media 86

Social Media Conversation Engagement Content 86

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 94

Retail Social Media How To UGC 94

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Statistics 114

Statistics Social Media HootSuite Marketing 114

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 97

Social Media Collaboration Metrics Template 97