Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing?

B2B 313

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Increase Conversion Opportunities.

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Yes, I know… smart and savvy marketers have been doing this for decades. Get a Grip on Your Content Marketing with a Content Calendar .

3 Steps to Responding to Trends on Social Media

Ignite Social Media

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation.

Trends 165

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.

Tools 215

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Bringing in a certified social media consultant can turn things around quickly.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017.

B2B 130

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! There is nothing like it on the market today!

Social media for start-ups: Connect, converse and grow!

Mindjumpers

Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? What is the ROI quotient from social media? -

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. Business and marketing leaders aren't much different. I can help you use free marketing with Facebook NOW!

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Smart social media marketers also know how to align social media to business goals.

Skills 170

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?

December Social Media Updates

Ignite Social Media

2018 has been a whirlwind of a year for everyone, but especially in the world of social media – a world that is changing by the day. Social didn’t slow down in December – read on for a round-up of December social media updates! December Social Media Updates.

How to Monitor Social Media Conversations Using Agorapulse

agora pulse

Did you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook? If you’re ready to get serious about social media listening, check out what we can do for you.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.).

Cost 110

How to Celebrate Social Media Day

agora pulse

That’s now the official Social Media Day adult beverage. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. Social media has revolutionized how we talk to each other around the world. Prosecco.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? If you’re like many marketers, those questions probably bring a quizzical look to your face. There remains some debate about whether social media ROI can be measured.

ROI 269

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. It’s about conversation.

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. Influencer marketing.

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Driving Conversions via Social Media. Let’s Start A Conversation!

5 Social Media Copy Writing Tips

Ignite Social Media

If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Have you ever been in a conversation with someone and thought “Wow…this person just gets me”? It’s the same with social media.

Tips 150

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Tools 274

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. For the last few years, videos have been the social engagement goldmine.

Steps To Close The Deal With Facebook Conversion Ads

Firebelly

Facebook conversion ads allow you to reach people more likely to take desired actions on your website, which means more signups, add to carts or increased sales. Follow these steps and watch your website conversions […]. Social Media Advertising

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Are you one of the 22% of businesses that are satisfied with their conversion rates?

Best social media tools bringing conversions to your online store

SocialFish

The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”.