How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.
Main Principles of Conversion Content Marketing
APRIL 25, 2016
Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Split Test Social Media Posts.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Identify the social networks they use: Focus on them with your budget and time.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? If you’re like many marketers, those questions probably bring a quizzical look to your face. There remains some debate about whether social media ROI can be measured.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Bypassing the character limit also helps increase conversion rates. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Social Fresh ).
What Social Media Means For Your Business in 2014/2015
OCTOBER 22, 2014
SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Marketing departments?
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Focus on Conversions.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Cross-Platform Social Media Strategy.
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Social Media Advertising.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation.
3 Steps to Responding to Trends on Social Media
Ignite Social Media
SEPTEMBER 28, 2016
One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do?
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: Weekly chat about all things social media.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. By Russ Fradin.
Social Media News & Updates: September
OCTOBER 1, 2014
There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business! I hope this helps you keep up to date and makes you more productive in your social media marketing for your business!
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? What is the ROI quotient from social media? -
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I can help you use free marketing with Facebook NOW! Social media is not a one night stand.
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
APRIL 26, 2017
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium.
Social Media Marketing World Key Take-Aways #SMMW17
MARCH 30, 2017
I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World.
Four Ways to Evolve Your Online Conversions
Buzz Marketing for Technology
NOVEMBER 7, 2012
Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.
Social Media is Complicated [Infographic]
MAY 18, 2012
As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me in Social Media? The New Marketing Trifecta. How Marketers Are Using Social Media.