Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

Why Brands Need a Conversational Marketing Plan

Social Media Today

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

How “good” are you at social media engagement? If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. A big key for me going forward, however, would be how well do you engage?

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How to Avoid Web Form Conversion Killers

Convince & Convert

But according to Infinite Conversions , most of our efforts are wasted. So how do we engage visitors and capture their valuable data before they jump ship? We figure out what’s killing our conversions and go to battle! Image via BigStockPhoto.com.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? But the rewards of it means a lot more return traffic, and a lot more improved conversions.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. Also, smartphone conversion rates were approximately 42% points lower than desktop conversion rates: Download the entire report here.

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Facebook Conversion Optimization: Standard and Extended

Jon Loomer

Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. What, then, do you do if you aren’t getting that many conversions?

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

It’s simple – call a few people and have some in-depth, one-on-one conversations. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there. Your goal is to have a conversation, not an interrogation. A Little Bit of Conversation.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Creating conversations, not messaging. “We

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

You Don’t Define Engagement; They Do

SocialFish

There is a lot of talk about engagement in the association and nonprofit world. It’s their engagement, not yours. You’re a part of it, of course (it’s really a relationship), but you don’t get to define exactly what engagement means to your stakeholders.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Define Conversions.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right.

9 Ways to Increase Instagram Engagement in 2019

Later

Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.

Social media for start-ups: Connect, converse and grow!

Mindjumpers

They want to converse, collaborate, engage and finally shape the idea. Every time you will find new markets, new conversion rates and so on. Start engaging users and converse to get better conversion rates!!!

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points.

What You Need To Know About Facebook Offline Conversions

Ignite Social Media

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

What is Conversion Rate Optimization?

Idaconcpts

This transition is known as a “conversion.&# Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

How do you spark your social media engagement ? It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. But there is a lot you can do to increase your social media engagement.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement.

What Is Conversational Marketing?

Small Business Mavericks

Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media.

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Sometimes to get engagement and interaction you have to ask for it.

PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Engage with this article!

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.

Let’s Get Real… Does Your Content Convert?

Pam Moore

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

Content Versus Conversation

Direct Marketing Observations

Does content drive conversation? Does good content drive good conversation? Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Chicken and the egg?

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in?

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Another day of amazing content creation.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Not knowing your email conversion rates.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

conversion rate. Given the size of their Facebook page and engagement activity, those are solid results. The results: 1,980 people engaged with the content through likes, shares and comments. Conversion rate jumped to 1%.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

In this article, we take a look at why engagement on your social media platforms is so important. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins. Facilitating Conversations.

I'm Engaged! (4 Tales of Accidental Twitter Friends)

Almost Savvy

4 Tales of Accidental Twitter Friends) Posted by Irene Koehler in Business , Networking , Social Media , Tips , Twitter on November 17, 2009 | 16 responses It’s true, I’m engaged. No, not that kind of engaged. Where the heck can a conversation go from there?

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen.