article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152
article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

.  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. Joel Rubin son : Purists challenge listening to social media on the basis that the statistics of sampling can’t really be applied, at least not yet.

article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Comment by Larry Lawfer on May 22, 2008 @ 8:06 am. Want to get the blog in your inbox? I work with: A Flickr Project for Everybody. Zoho Show 2.0

Cymfony 113