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Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.]. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Jumping Over a Mountain. May 22, 2008. MORE
I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. BEYOND SENTIMENT ANALYTICS. MORE
TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. By scanning and interpreting the thousands upon thousands of voices within the social media venues, TNS Cymfony helps its customers understand where traditional media, and social media intersect. MORE
Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. MORE
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms. MORE
Bill Hartzer
MAY 26, 2010
TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. By scanning and interpreting the thousands upon thousands of voices within the social media venues, TNS Cymfony helps its customers understand where traditional media, and social media intersect.
Webbiquity SMM
AUGUST 9, 2010
Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.
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Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms.
Buzz Marketing for Technology
FEBRUARY 9, 2011
I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. BEYOND SENTIMENT ANALYTICS.
Buzz Marketing for Technology
JUNE 27, 2008
Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.]. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Jumping Over a Mountain. May 22, 2008.
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