Best Social Media Monitoring Tools

Bill Hartzer

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. By scanning and interpreting the thousands upon thousands of voices within the social media venues, TNS Cymfony helps its customers understand where traditional media, and social media intersect.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. ANALYTIC AGGREGATORS.