Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Having a Community Means Having a Brand: Listen to Feedback!

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business

Crowdsourced Laundry – Innocentive NASA

Laurel Papworth

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family.

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community.

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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community.

How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. How to effectively build and nurture a community.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Meet the cast of new community players.

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads.

Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” A network that has been specified to match the company’s target groups through the choice of Gushers within the Gushcloud community. Tweet.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Tags: Blogging Communities Crowdsourcing Enterprise 2.0

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It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

The birth of Happy B h Wines is a story of heartbreak, a choice to be happy, and a crowdsourced decision. This crowdsourced approach got wine lovers invested in their brand early. Keryl Pesce, @thehappybitch Debbie Gioquindo, @hvwinegoddess Happy B h Wines.

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

Blogging Communications Crowdsourcing Customer Support Enterprise 2.0

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

According to the 23andMe site focused on Parkinson’s research efforts, “Over 6,500 people with Parkinson’s have come together to form what is now the largest Parkinson’s community for genetic research in the world.” Can social networks help with medical research?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Interactiv RT @jaybaer: Crowdsourcing: Beyond the Basics [link] [link] I.M.

Managing Your Time, Attention, and Personas

Bare Feet Studios

It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize. Crowdsourcing of the Unlimited Kind with Mike McClure.

Use Instagram to Create Visual Engagement

Mindjumpers

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Going Green with Facebook

Buzz Marketing for Technology

Facebook users can contribute their ideas and pass them along to their friends and the larger Facebook community to vote on by Nov. While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

Recommend them and help build their community. Activism Aloha Social Media crowdsource donations fundraising HILT.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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Taking Your Blog Post Series on the Road

Waxing UnLyrical

Nick Kellet is co-founder of the social curation platform Listly , that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Guest post by Nick Kellet .

Facebook Launches Questions

Mindjumpers

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community.

Six Links Worthy Of Your Attention #341

Twist Image

Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Marketing Is Dead

Twist Image

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Community managers going everywhere and anywhere on Facebook that health nuts hang out? You're going to engage customers and have them crowdsource the next update to your 300-year-old product?

Consumers Control The Brand (And Other New Media Myths)

Twist Image

In looking back, did any of those instances make us - as a general mass community - feel like we had any true control over a brand? In a world where consumers truly own the brand, we would see a lot more than customer service replies delivered via Twitter or the use of a Blog to crowdsource new and innovative ideas (which - when done - never offers ownership or partnership of those ideas over to the consumer. crowdsource. Marketers don't control their brand.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding.

Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. iceland metagovernment online community social network

Geek curry night in Peterborough…

The Way of the Web

With the ease of communication and organisation, if you’ve ever wondered about starting a community around a cause, shared hobby, idea, dream etc, there really is no excuse not to give it a go. But there’s no excuse for not giving it a try and finding out who else is interested… community Crowdsourcing Digital Culture social networks curry night digital people in peterborough dpip geeks meetup networks peterborough techy uk

How to Utilize Social to Manage Customer Expectations

Convince & Convert

Scottish brewery BrewDog is has created a crowdsourced microbrew called #Mashtag (mashing is the first step in the beer brewing process). Tony Clark, Cedar Point @TonyClarkCP.