5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it.

Trending Sources

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Memo to Crowdsourcing: Grow Up

Geoff Livingston

Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. by GeniusRocket President Peter LaMotte.

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Team 83

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Meet the cast of new community players.

How badges help news websites build community, make money | Poynter.

www.poynter.org

The badge recipient gains a feeling of accomplishment, superiority over peers who have achieved less, and a new sense of community with others who earned the badge. Community building. We talk a lot about the importance of building communities online. Better crowdsourcing.

Badge 41

How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. How to effectively build and nurture a community.

FAQ 10

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

According to the 23andMe site focused on Parkinson’s research efforts, “Over 6,500 people with Parkinson’s have come together to form what is now the largest Parkinson’s community for genetic research in the world.” Can social networks help with medical research?

Six Links Worthy Of Your Attention #341

Twist Image

Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Is Facebook building the new community-driven question-and-answer.

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Facebook building the new community-driven question-and-answer platform?

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more.

Crowdsourcing Curation: The Social Graph as Gatekeeper

blog.ericreasons.com

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. Reputation systems and the social graph allow us to crowdsource curation.

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

The birth of Happy B h Wines is a story of heartbreak, a choice to be happy, and a crowdsourced decision. This crowdsourced approach got wine lovers invested in their brand early. Keryl Pesce, @thehappybitch Debbie Gioquindo, @hvwinegoddess Happy B h Wines.

Use Instagram to Create Visual Engagement

Mindjumpers

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Marketing Is Dead

Twist Image

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Community managers going everywhere and anywhere on Facebook that health nuts hang out? You're going to engage customers and have them crowdsource the next update to your 300-year-old product?

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram.

Study 11

Consumers Control The Brand (And Other New Media Myths)

Twist Image

In looking back, did any of those instances make us - as a general mass community - feel like we had any true control over a brand? In a world where consumers truly own the brand, we would see a lot more than customer service replies delivered via Twitter or the use of a Blog to crowdsource new and innovative ideas (which - when done - never offers ownership or partnership of those ideas over to the consumer. crowdsource. Marketers don't control their brand.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding.

Crowdsourced Laundry – Innocentive NASA

Laurel Papworth

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” A network that has been specified to match the company’s target groups through the choice of Gushers within the Gushcloud community. Tweet.

Crowdsourced Curation

www.popmatters.com

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e.

Managing Your Time, Attention, and Personas

Bare Feet Studios

It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize. Crowdsourcing of the Unlimited Kind with Mike McClure.

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

Recommend them and help build their community. Activism Aloha Social Media crowdsource donations fundraising HILT.

Why Can’t We Define Public Relations?

SocialFish

So they crowdsourced three Candidates For A Modern Definition Of Public Relations - asked the community to suggest definitions, then help massage the final three to a point where they could be voted upon – voting is now open until February 26 (go ahead and place yours!).

Some Truths About Crowdsourcing

Geoff Livingston

In today’s online world, the term crowdsourcing gets bandied about quite a bit. It’s the most difficult and visible form of community-based social engagement. The latter part is well documented (rewarding active community members), but the prior isn’t.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. I strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities.

Klout 55

It’s Time to Stop Focusing on New Technologies

Unspoken

What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. I strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. One way people are using their social media time now is to build ad hoc communities.

Klout 55