16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
Laurel Papworth
SEPTEMBER 18, 2014
Hashtags as a popularity contest (trending, crowdsourced). Understand Folksonomy vs Taxonomy (free tagging vs categories). If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Not community driven content.
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