Laurel Papworth

SEPTEMBER 18, 2014

Hashtags as a popularity contest (trending, crowdsourced). Understand Folksonomy vs Taxonomy (free tagging vs categories). If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Not community driven content.

Hashtag 87

Hashtag Strategy Social Networking Folksonomy 87

Buzz Marketing for Technology

JULY 6, 2008

Yes, indeed, what some folks would call crowdsourcing! Categories Collaboration (358) / Communities (301) / Folksonomy (10) / General Interest (77) / Gran Canaria (17) / In The News (32) / Knowledge Accidents (1) / Knowledge Management (378) / Knowledge Snippets (51) / Knowledge Tools (347) / Links and Thoughts (5) / Metablogging (67) / Podcasting (14) / Screencasts (8) / Social Computing (405) / Syndication (19) / Travelling (42) / Work Life Balance (49). Information Technology.

Marketing 100

Marketing Wiki Folksonomy Collaboration 100