Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

Trending Sources

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Crowdsourcing, when done properly, can play a pivotal role with your content marketing.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. This is not media business as usual. Broadcast time is instant, Social media time is slower.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. “Today consumers want to have their voices heard.

Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. People in your organization are going to be connected to social somehow. A Social Media ‘Voice’ document.

To The Crowd #crushIQ

Unspoken

There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. This means that conventional media sources are always looking for content. Crowdsourcing is that shortcut. This is a guest post by Jeff Barrett.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

API 48

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Film 20

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong.

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. So in this case crowdsourcing might not be the best bet, good thing I am not laying money down.

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. We are consuming more and more content from our social feeds.

Navigate In Social Media With The Social Marketing Compass [infographic]

Mindjumpers

The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#. Similar Posts: Presentations Giving Great Insight into Social Media.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

7 Crowdsourcing Sites for Brands

Engaging Brand

Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. Here is a list of seven crowdsourcing sites that can help you build a better brand, improve customer service, strenthen you reputation, all while keeping your costs to a bare minimum. s probably not what regular website owner is going to deal with, but if you work with media a lot, this crowdsourcing resource sure comes in handy.

The Personal vs. Brand Approach To Social Media

Firebelly

The way we approach social media from an individual and brand perspective are two very different things. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life. Blog blogs Facebook Pinterest Social Media Twitter

Crowdsourcing Logo Design on a Budget

Idaconcpts

Make sure to network with relevant media outlets (both online and offline) that would appeal to your potential contestants. Since content is king, local media providers are always looking for attractive ideas, so if you position your contest just right, you might get their attention.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Lanyrd: Social Media Conferences & More

Jason Yormark

It seems like almost every day more and more cool sites are popping up taking advantage of the social web. Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working. Related posts: 5 Great Social Media & Community Job Resources. Social Media Book Giveaway Contest Follow Up. Dave Barnes & Matt Wertz: Music & Social Media Done Right. Social Media

Media and Mining vs Social Media and GetUp

Laurel Papworth

Lord Monckton told Mining executives to buy up big in Mining and use the Super Rich to exert control over media messages. And taking out injunctions to stop social mediacrowdsourcing” about her, her family and her business. Which is mining and media.

Social Media 5000 Years Back!

Atom Thought

Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta!

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Asking your customers and fans to hack your brand is about as social as a social business can get. The company used its customer newsletter and social media to promote the event. Which any brand on the social web needs to be.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. But what about the social web? Follow and Tweet the Social Media Team.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Leverage the power of social connections.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Optimize your social media management with these new tools

SocialFish

Here’s a quick roundup of some new (or new to me, I know some have been around a while) social media sites or tools I have been checking out lately, in no particular order.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos. This isn’t Cape Town Tourism’s first creative attempt at social marketing.

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that.

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. You see many small business owners are lost when it comes to social media and cannot afford a high-priced consultant or devote oodles of hours reading up on the space in Mashable. social media #SXSWi Crowdsourcing ebook SXSW

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company recruited people using social media, and at Parkinson’s research conferences.

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. Friends and family used social media to keep the information flowing. Media means Channels.

How Einstein Would Use the Social Web

Engaging Brand

For me, social media has over the last few years done two things. Of course there is a need to filter but social media gives knowledge the chance of life - but always remember it is humans that bring that knowledge to life. Social media such as You Tube , podcasting, crowdsourcing are all stimilus for imagination. For instance companies give information or share knowledge but do they use social media to stimulate imagination?

Can You Trust Social Media Sources?

Net-Savvy Executive

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Lately, I'm hearing more about social data that's intentionally tainted. Some of that shows up in social media, which is the problem here.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Team 83

Detecting Deception in Social Media

Net-Savvy Executive

The first is Can You Trust Social Media Sources? Catching and deleting spam and other garbage in social media data is one side of an arms race, just like email spam and computer viruses. Is it linked to real people in social networks?

Revolutions: Don’t Shoot the Social Media Messenger

Geoff Livingston

Pundits are actively debating the role (or lack thereof) that social media and the Internet played in sparking the Egyptian protests, Tunisia’s revolution , and Yemen’s unrest. based media was focused on domestic events until the past few days.