Twitter Moves to the Next Stage of Testing for its 'Birdwatch' Crowdsourced Fact-Checking Program

Social Media Today

Birdwatch alerts will now be displayed upfront on some tweets

How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really? The “crowd” in crowdsourcing typically refers to third-party entities that are unrelated to the business that’s conducting it.

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Twitter Moves to the Next Stage of Testing with its 'Birdwatch' Crowdsourced Fact-Checking Program

Social Media Today

Birdwatch alerts will now be displayed upfront on some tweets

Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. This year’s contest featured a new app that brought “a higher level of connectivity to the contest, allowing for social interaction between participants.” Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.

Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19. If you don’t have all the answers, perhaps crowdsource some of them and share?

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Facebook is even changing the rules for this campaign, replacing the “like” button with an “I’d Eat That” button for consumers comparing suggested chip flavors on the social network.

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. Tags: non-profits social media beth kanter hashtagsocialmedia NPO's tweetchats This is the sweet spot for Beth and as a host, I have to say she was beyond amazing.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. Formstack’s PageCritiq is one tool designed specifically to crowdsource landing page feedback online.

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. That attitude just doesn’t cut it in a crowdsourcing world. Yours truly, a professional graphic designer, decided to crowdsource the logo.

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. Perhaps BP might want to understand that by simply posting the need for a solution on a crowdsourced website , putting up a reward, and using a small part of their PR budget to promote discussions online about possible solutions, they can start to recover from at least the public relations disaster even if they can’t from the environmental one. So I got to thinking: what if we crowdsourced a solution?

Why real social media experts are also great writers

Sherrilynne Starkie

Why is good writing important for social media success? This takes writing skills and talents across the range of media categories. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For earned media the writer will focus on op-eds, media pitches, influencer pitches, bylined articles, media availabilities, news releases, photo calls, letters to editors and more.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works: Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Crowdsourcing enables you with the quicker and lower cost way to decide on your next product, inspired by consumers’ needs and wishes. Best Practise Cases Facebook Social Media Tips "Do Us a Flavor" attention campaign Crowdsourcing Engagement lay's

Crowdsourcing Logo Design on a Budget

Idaconcpts

Make sure to network with relevant media outlets (both online and offline) that would appeal to your potential contestants. Since content is king, local media providers are always looking for attractive ideas, so if you position your contest just right, you might get their attention. If you’re using social media, remember that the first 48 hours are critical for your content to go viral. Business & Marketing Social Media logo design logo design contest

Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. » Social Media Case Studies designers instagram instarunway project runway runway redemption social image of the week social media case study social media contest social media image of the week

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social media activism: This is how you start a movement

Sprout Social

Social media is a hub for civic engagement. In this article, we’ll walk you through how social media activism works, how it can impact your relationships with your customers and some best practices for weighing in on social media movements.

Snapchat Acquires 3D Mapping Company Pixel8Earth to Expand AR Capabilities

Social Media Today

Snapchat has acquired crowdsourced 3D mapping company Pixel8Earth as it continues to expand its AR tools

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform.

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Crypto, NFTs, and the Digital Banksy Worth More than the Original Art

WebInKnow

Social Media Crowdsource Research and Analysis FanocracyAn original Banksy titled Morons was purchased for about $100,000, destroyed (burned on a livestream) and turned into a non-fungible token (NFT) which sold on Sunday for 228.69

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. At present, Pringles is sharing the 30- and 60-second videos from the seven top finalists on its social media channels, with the big winner reveal planned for some time in June.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. This is not media business as usual. Broadcast time is instant, Social media time is slower. But social media works best in the long tail. Media counted for nothing. Public relations people create a social media campaign and then rush to the Press with it.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media! I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.

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Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social MediaSocial media on the Internet are empowering, engaging, and educating consumers and providers in health care. I’m one of the leads for our social media/Government 2.0

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. Some farmers are using social media as a fundraising tool to help small them recoup some of their losses and survive this year’s drought conditions. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

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Social Media That Made Us Laugh This Month

Ignite Social Media

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. This month, Old Spice tested out a new engagement tactic by crowdsourcing a promotional video and hosting an open casting call on Twitter. Hope you enjoyed this month’s round up of social media that made us laugh! The post Social Media That Made Us Laugh This Month appeared first on Ignite Social Media - The original social media agency.

Lanyrd: Social Media Conferences & More

Jason Yormark

It seems like almost every day more and more cool sites are popping up taking advantage of the social web. Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working. Related posts: 5 Great Social Media & Community Job Resources. Social Media Book Giveaway Contest Follow Up. Dave Barnes & Matt Wertz: Music & Social Media Done Right. Social Media

Brands Using Social Media to Take a Stand Against Racism

Likeable

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale.

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. Blog Facebook Social Media Twitter

crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Interactiv RT @jaybaer: Crowdsourcing: Beyond the Basics [link] [link] I.M.

Can A ‘Crowdsourcing’ Approach Make The American Weather Model Best In The World?

Forbes Green Tech

What is EPIC and why do some people think it is a game-changer for weather forecasting

Twitter Launches Birdwatch, A Wikipedia-Style Approach To Fight Misinformation

Forbes Social Media

On Birdwatch, users will see crowdsourced notes from volunteers attached to tweets. Business /business Business /business Innovation /innovation Social Media /social-media Breaking breaking-news

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. You should also gather social information from all registrants.

The Personal vs. Brand Approach To Social Media

Firebelly

The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life.