How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing?

Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.

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Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19. If you don’t have all the answers, perhaps crowdsource some of them and share?

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This fits with social media as fans or tribe members get to be part of the final outcome in a participatory or engaging manner.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Crowdsourcing, when done properly, can play a pivotal role with your content marketing.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. Tags: non-profits social media beth kanter hashtagsocialmedia NPO's tweetchats This is the sweet spot for Beth and as a host, I have to say she was beyond amazing.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

Why real social media experts are also great writers

Sherrilynne Starkie

Why is good writing important for social media success? This takes writing skills and talents across the range of media categories. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. “Today consumers want to have their voices heard.

Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. This is not media business as usual. Broadcast time is instant, Social media time is slower.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).

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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Crowdsourcing Logo Design on a Budget

Idaconcpts

Make sure to network with relevant media outlets (both online and offline) that would appeal to your potential contestants. Since content is king, local media providers are always looking for attractive ideas, so if you position your contest just right, you might get their attention.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 The 2008 Edelman Trust Barometer also determined that people tend to trust “a person like me&# more than authority figures from business, government, and media.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

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Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Hurricane Sandy: NYC tweets, Instagrams, and crowdsources an unfolding disaster.

Social Media That Made Us Laugh This Month

Ignite Social Media

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. This month, Old Spice tested out a new engagement tactic by crowdsourcing a promotional video and hosting an open casting call on Twitter.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. You should also gather social information from all registrants.

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Just 4 People doing Social Media?

The Personal vs. Brand Approach To Social Media

Firebelly

The way we approach social media from an individual and brand perspective are two very different things. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life. Blog blogs Facebook Pinterest Social Media Twitter

Lanyrd: Social Media Conferences & More

Jason Yormark

It seems like almost every day more and more cool sites are popping up taking advantage of the social web. Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working. Related posts: 5 Great Social Media & Community Job Resources. Social Media Book Giveaway Contest Follow Up. Dave Barnes & Matt Wertz: Music & Social Media Done Right. Social Media

The social media marketer’s guide to YouTube marketing

Sprout Social

Also, you should cross-promote your videos using other social media platforms to get as many views as possible. In fact, you could use the calendar view option on Sprout Social’s YouTube publishing tool to better plan your video content alongside your social content.

crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. So in this case crowdsourcing might not be the best bet, good thing I am not laying money down.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Interactiv RT @jaybaer: Crowdsourcing: Beyond the Basics [link] [link] I.M.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Throughout all the major social media platforms and channels of course. We obviously sat in a room and agreed with the highest ranked person in the room who happened to love the logo but we failed to perhaps use social media channels to ask those that wear our clothes what they thought.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media.

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How to Use Social Media to Sell More Products

Rebekah Radice

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. But what about the social web? Follow and Tweet the Social Media Team.

10 Ideas for Holiday Campaigns on Social Media

Likeable

Get in on the spirit of the season with custom designed cover photos, profile photos, and bios for all your social channels. People love to tell their stories and share their opinions on social media. ‘Tis the season to be… strategic?

How Social Media is changing brand communication paradigm

Atom Thought

Do let me know what you think of how social media is changing the communication and decision process paradigm! Social Media Marketing & New Age Communication. CrowdSourcing- The New Social Media Mantra to Sell Better!

Social Media 5000 Years Back!

Atom Thought

Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta!

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Any social media updates that we missed?

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Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. CrowdSourcing- The New Social Media Mantra to Sell Better!