US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. sports grew 417%.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

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Trending Sources

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

With its invention, people could listen to music, news and sports wherever and whenever they wanted. In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Guest Post by Fay Shapiro.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Sports 38%.

A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

SocialTimes Facebook

Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. In the fragmented world of video consumption, sports viewership seems to be the only steady programming for the cable industry, as most entertainment and news content is available elsewhere.

Facebook to Debut Canvas Organic Page Posts June 22

SocialTimes Facebook

Please note that as a page administrator , you will be able to see Canvas posts on desktop so you know they were published, but to everyone else, these posts will only display on mobile, because Canvas is only available on mobile. Ad creators can go from opening Canvas builder to previewing their ads on mobile in less than one minute. Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22.

If Blogging Were a Sport, Here are Three Things I Learned While Playing the Game


When I think of blogging, I think of a sports stadium with a game being played on the field. All my life I have played all sports with an adapted rule book. An example of such an adaptation in sport is sledge hockey.

The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. I think we all need to look closer at Mobile instead. Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Mobile ad revenue represented 89 percent of total ad revenue. The company said mobile MAUs represented 82 percent of total MAUs. And then, Adam and Anthony, can you talk about the economics of all these deals that you’ve been signing with the sports leagues of late?

Facebook in Talks for Exclusive Video Content (Report)

SocialTimes Facebook

Peter Kafka of Recode reported that the social network is negotiating with television studios and other video providers to license content including scripted shows, game shows and sports. Our goal is to kick-start an ecosystem of partner content for the tab, so we’re exploring funding some seed video content–including original and licensed scripted, unscripted and sports content–that takes advantage of mobile and the social interaction unique to Facebook.

NBA, Samsung Bring 360-Degree Videos From NBA Finals to Twitter

SocialTimes Twitter

The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account and the Samsung Mobile U.S. Twitter Web Video 360 Videos 360-Degree Videos Adweek Amplify basketball CNET Mike Park National Basketball Association nba NBA Finals Samsung Samsung Gear 360 Samsung Mobile U.S. Sports Twitter Amplify website cards

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Sharing and Collaboration

Geoff Livingston

This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. Businesses think they own their products and experiences.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Experiencing Electronic #Natitude

Geoff Livingston

Last week it was announced the team was moving its player analysis system — a hybrid form of big data mining matched with traditional scouting — to a mobile friendly format. The system will allow staff to access analysis and reports anytime, anywhere from a tablet or mobile phone.

Top 10 Apps for Windows Phones


BBC Sport Mobile. BBC Sport Mobile gives you the latest sport news from the BBC on the go. Get latest full article news on football, tennis, cricket, golf, rubgy, athletics and many other sports. Download BBC Sports Mobile.

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Sports Teams: Times Have Changed, Adapt!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt!

20% Of Apps Are Opened Only Once

The Realtime Report

sports and games apps are the most likely to be abandoned (used only once or twice). Social Media Statistics app publishers app retention Localytics mobile app So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

NASCAR appeals to more than just Sports Fans! Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy conversion rate innovation marketing Mobile social commercePosted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy.

The Power of Mobile

Convince & Convert

With the Internet in your pocket, at almost anytime in darn near any location (subways, wine caves and most airplanes be damned) you can summon information to settle a debate or sports bar argument in a moment’s notice. Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. That’s the power of mobile, and we are just getting started.

Anticipation Builds for 2016 Summer Olympic Games (Infographic)

SocialTimes Facebook

64 percent plan to follow the Games via mobile devices. respondents intend to do so, and 51 percent said they will watch highlights on mobile devices. times more likely to follow them via mobile, and younger millennials are 1.3

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events.

Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. That said, people never go far without their mobile phones. But does it really matter in terms of mobile advertising?

Mobile Trends for 2013


With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use.

[Sponsored] Buffalo Wild Wings Takes Finger Football Mobile And Social

SocMed Sean

The gift card was used to purchase meals for my family while we tried out the new mobile app. Not only do they provide value to their fans and followers in the form of promotional coupons and updates on sporting events, they actually engage with their customers.

Why the Twitter-NFL Deal Is a Hail Mary That Will Work

SocialTimes Twitter

Today, you can access most of your favorite programming any time, on-demand, and you can usually find what you’re looking for on your desktop or mobile device, even for event viewing. Opening up the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile.

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The Advertising vs. PR Debate Won’t Exist in 30 Years

Geoff Livingston

Many focused on how technology was blurring the lines between in home and mobile, between small and large screen, and print and multimedia. The first was that mobility drives convergence.

Explore the World with these 4 iPhone Apps


Their new mobile app gives your smart phone access to all of that clout while on the go. It offers unique hotel values that are exclusive to Mobile users. AAA Trip Tik Mobile. AAA Trip Tik Mobile is the official app of the trusted auto club.

Mobile Social Networking Growing

Freelance Social Media

Search About Jacinta is the owner of LangfordMedia , a digital marketing firm that specializes in social media, web development, and mobile app development.

This Week in Social Media

Social Media Marketing

Red Bull is expanding both its social portfolio and association with the world of extreme sports by introducing Flow, a trick-sharing app designed for skateboarders and BMXers. mobile news Marketing social media trends PR

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30.

Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

Ever hear the phrase “Drive for Show, Putt for Dough?&# It’s time-honored sports cliche that refers to the oohs and ahhs that a huge golf drive off the tee will elicit from the crowd. No mobile support… I guess I’ll check it later tonight.

Protect the Social Shield

Geoff Livingston

Someone caught the incident on their mobile phone and posted it to YouTube. While an extreme situation, the social media gaffe in pro sports are pretty common. Every week some athlete embarrasses themselves on Twitter, permanently damaging their reputation, and negatively impacting their team and their larger sport. Like sports leagues, these types of scenarios highlight a need for pro-active training, conversations, and policies.

The End of the Social PR Revolution

Geoff Livingston

Customer experience design and permission marketing in the mobile area become paramount to PR. Because the customer rejects PR in mobile environments, preferring to be communicated with on a strict permission basis as compelled by their experience. Image by OakleyOriginals.

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The Way Television Should Be

Twist Image

Just two choices: live events (think sporting, cultural, etc.) So,they''re no longer interested in, let''s say, a sports bundle, but rather specific channels. These could be related to teams, sports, whatever. mobile. What if television looked and acted like Netflix ? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here.

Is Facebook Home the Beginning or the End?

Convince & Convert

As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps called Facebook Home that puts the entirety of your Android-powered mobile device through the prism of a photo-centric Facebook experience.

Wondering If Mobile Technology Kills Creativity

Ari Herzog

Over the last decade we have seen a rise in mobile technology and mobile applications like never before. At the same time, mobile apps have moved from apps of convenience ( satellite tv streaming , staying on top of sport scores , etc.)

Ways you can boost sales with a mobile app

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Ways you can boost sales with a mobile app by cinta5 on May 25, 2010 Over at we posted how a mobile app can boost a business’ sales.

6 Tips to Make Your Email Marketing More Effective


In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. Mobile, Tablet or PC: How are people reading my email? . Make sure your email is mobile and tablet friendly.