YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

Social Media Today

YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers

Sports 166

BBC Sport Takes Moderation of Offensive Social Media Comments into its Own Hands

Social Media Today

BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms

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How sports marketers can put fans at the heart of their strategies

Audiense

With its 24/7 real-time global reach, social media has become the go-to platform for sports enthusiasts, old and new.

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

Social Media Today

The option will provide more engagement potential for The Social Network, tapping into the rising popularity of fantasy sports

Sports 161

YouTube Launches 4K Plus and New Features for Sports Fans on YouTube TV

Social Media Today

YouTube Seeks To Elevate the Live Event Streaming Experience for Sports Fans With a New Add-On Plan

Sports 158

Snapchat Shares New Data on Sports Engagement Among Users

Social Media Today

Snapchat has published new research into how users engage with sports content in the app

Sports 139

Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More

Social Media Today

Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more

Sports 169

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry. What’s happening is, we’re collectively realizing at the same moment, it seems, that we have become the media.

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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry. What’s happening is, we’re collectively realizing at the same moment, it seems, that we have become the media.

Sports 100

Facebook Looks to Expand Paid Events Tools to Host Pay-Per-View Sporting Events

Social Media Today

Facebook is looking to expands its paid events tools into minor league and local sports, with a view to creating a new revenue stream

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Adidas Shared Uncensored Topless Photos To Promote New Sports Bra – Edgy Or Exploitative?

Forbes Social Media

Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmediaIt could be questioned whether the sportswear company meant to be shocking.

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. New Media Entities are Born.

Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership

Social Media Today

Clubhouse has announced a new content agreement with the NFL, in the lead-up to the 2021 NFL Draft

Sports 166

Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form.

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Creating Engaging Content For Sports Team's Social Media

Cortex

One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).

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Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]

Social Media Today

Women's sport is on the rise, as exemplified by these tweet discussion stats

Sports 164

Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Social Media Today

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers

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COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ).

Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Social Media Today

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content

Sports 111

The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

breaking up , but to be honest, I can’t remember the last time I got excited about a new release from them, Is there a second act to social media? Kat French , who has one of the coolest names, is helping us put our 120 plus socialmedia tweetchats into a book-I know… Not another social media book, can you feel it? random thoughts books brad pitt hp movies NFL social media

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Twitter Shares New Insights into Rising Tweet Engagement Around Sports [Infographic]

Social Media Today

Twitter has provided some new insights into the rising engagement around sports in the app

Sports 168

Snapchat Shares New Insights into Sports Engagement Among Snap Users [Infographic]

Social Media Today

With the Olympics coming up, and live crowds returning, interest in sports is on the rise

Sports 159

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. What’s a typical day like for you as the EA SPORTS Active Community Manager? As we know, social media isn’t really something that’s closed anymore.

Sports 169

Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

Social Media Today

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences

Sports 171

The Ultimate Startup: Owning Your Own Sporting Goods Business

The Realtime Report

The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball.

Snapchat Outlines Sports Marketing Opportunities with March Madness Push

Social Media Today

Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. Social Media Stat of the Week: NFL hires 32 bloggers. Holy Social.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category.

Fine Art And Sports Worlds Unite Virtually With Arcis Golf, TOROSIETE Museum

Forbes Social Media

Social Media /social-media Innovation /innovation Social Media /social-mediaA top operator of public and private golf clubs in the U.S., Arcis Golf runs 61 properties in 13 states.

4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Going back to the sporting event that is not to be named (unless you have sponsorship permission for promotions like Rite-Aid appears to have) there’s a current contest out there that is drumming up some great content.

Top NFL Social Media Feeds

Meltwater

When you think of top professional sports teams on social media, what do you think of?Loyal Perhaps no sport is more popular on social media in the United States… Read More >>>. Marketing PR & Comms Content Marketing Social MediaLoyal fans? Game highlights?Perhaps

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Who rules social media? Industry benchmarks for 2022

Sprout Social

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. To help, we pulled social metrics to show marketers how different industries performed across all social platforms last year.

Ignite Social Media Named to Chief Marketer Top Marketing Agencies List for 2020

Ignite Social Media

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category.

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Sports Teams: Times Have Changed, Adapt!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media. The Texas Tech football program is the most recent example of the mishandling of social media.

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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement.