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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. Encourage UGC.

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. And social media is a great way to share that mission with your community.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We were curious how brands that were already winning the social game and still receiving organic traction in the heart of a pay-to-play market were using this format to further extend their reach. We looked, specifically, at pet brands. The takeover of Instagram Stories is impossible to deny.

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The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty. UGC and Millennials.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content boosts social engagement. Visual content builds trust & loyalty. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. Guest Post by Denise Chan.

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness.

Welcome To The Video Generation

The Realtime Report

Content and social networks are the new currency. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question.

How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want? Of course, the opportunities for beauty brands also signal just how competitive and cutthroat the space can be. Highlight a distinct brand voice.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . The world of social media can be so funny to me sometimes. The sharing became in social media. SOCIAL MEDIA.

17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. All social platforms are tools. Are you looking to: Increase brand awareness? Establish your brand as an industry leader? For most brands, your Instagram profile photo should be your logo. Social Strategy

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Social Spotlight: Peloton and how to get your community to speak for itself 

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Considering the brand’s surge in sales and popularity during the pandemic, you’d be hard pressed to find someone who hasn’t heard of Peloton these days.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Brand advocate. Brand Awareness.

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