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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels!

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty?

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. A possible explanation is that strong (and prestigious) brands are often followed for self-presentation reasons, rather than for real interest in the brand.”. Avoid earning followers for brand vanity purposes. So, more fans or more UGC?

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. Encourage UGC.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Brand Marketing

This is Why Instagram Hashtags Aren’t Going Anywhere in 2020

Later

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. Why You Need a Strong Instagram Hashtag Strategy in 2020.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Brand Marketing

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No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

Use Hashtags. I’m sure you’ve heard of hashtags and you probably already use them. Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines. However, there are a lot of people using a lot of hashtags out there, and their usage can become over-saturated quickly. You also want to use trending hashtags, and relevant hashtags. Engage Outside of Your Brand Channel.

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How to Get More From Instagram (Without More Work!)

Later

With Later Premium, you get access to your best times to post — they’ll be automatically highlighted in your weekly content calendar, along with other Instagram management perks like suggested hashtags, deeper analytics, and video, stories, and carousel scheduling on Instagram!

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question.

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

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The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around. Brand Marketin

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Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. Brand Marketing Influencer Marketing

The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Improved brand awareness.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Define your brand mission statement.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Posting your own brand content isn’t enough – today’s consumers are more likely to make decisions based on recommendations from peers. Social media is all about sharing content.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Whether they’re called followers, nanoinfluencers , or simply vocal customers, a company’s top customers have always been crucial to expanding brand awareness and driving sales. Brand Loyalty. Here are some steps your brand can take to organically build community.

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How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically?

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Posting your own brand content isn’t enough – today’s consumers are more likely to make decisions based on recommendations from peers. Social media is all about sharing content.

How User-Generated Content Can Reduce Bounce Rate

Pixlee

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Whiskey brand Proper No.

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How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. But even brands that appeal more to baby boomers stand to benefit from building relationships with social media influencers. Here are three tips for using influencer marketing and UGC to reach baby boomers.

5 Savvy Tips to Find the Perfect Influencer for Your Campaign 

Pixlee

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. Likewise, not every influencer will prove to be a good fit for your own brand. Plus, UGC is free!

5 Savvy Tips to Find the Perfect Influencer for Your Campaign 

Pixlee

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. Likewise, not every influencer will prove to be a good fit for your own brand. Plus, UGC is free!

45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Enhance brand awareness. Brand 24, social media analytics tool.

10 Community management tools to engage with your audience

Sprout Social

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Creating a brand community is a way to be accessible for your audience through customer service and engaging online content.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

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