Content for the Customer Journey – Phase V: Loyalty & Advocacy
Ignite Social Media
APRIL 23, 2019
Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels!