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Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

Social Media Today

The update will expand the range of ways in which brands can utilize UGC.

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Instagram Tests New Process to Help Brands Source UGC in the App

Social Media Today

An easier way to source and utilize UGC on IG.

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How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . Use a UGC and Influencer Marketing Platform .

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5 ways brands can use UGC to boost sales & broaden their customer base

Audiense

Successfully pulling off a user generated content (UGC) campaign with the use of social media is a golden feather in the cap of any retail marketer. UGC campaigns have proved to be 20% more influential on purchasing decisions than other types of media.

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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. What is a UGC creator?

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