4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. What is brand loyalty and why is it important?

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy.

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. They are loyal to brands that make them feel appreciated.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one.

UGC 40

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. Sometimes we forget that social platforms are just another way to communicate with customers, potential customers, partners, vendors and brand advocates. Be Authentic. Your brand has an identity.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. Here are five things to look for when identifying online influencers for your brand. Authenticity.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

Brands 257

10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Here are 13 Characteristics of Human Brands.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. Flashy marketing and celebrity endorsements alone don’t cut it anymore—younger generations look for brands that are both creating great products and doing good for the world. Brand Marketing

How Social Media Can Advance Brand Purpose

Likeable

In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit.

How To Make Customers Your Brand Ambassadors

Mindjumpers

Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. Brands are for customers and customers make a brand. And people love to hear it and relate to it better and find it more authentic.

Brands 257

How to Find Your Brand Voice Through Design

Later

Finding your brand voice (and instilling it across your social channels) is the best way to grow your business. . With a strong brand voice, you can cut through the social competition and turn your one-time viewers into lifetime customers! . Think About Your Brand’s Color Palette: .

How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. If your company is looking for ways to appeal to these groups, here are some tips: Be Authentic. Brand Marketing

5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies.

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority.

Class 52

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Help you create loyal brand evangelists.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Help you create loyal brand evangelists.

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. It also creates an aura of authenticity by showing a real person doing the suggested experience. Brands can gather UGC in a number of ways.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Brand Marketing

UGC 52

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

Social Spotlight: How Netflix uses social to create a brand experience

Sprout Social

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Not to mention scores of hit original series and a brand name drop in one of the more ubiquitous memes of the 2010s. .

Four Elements of a Wildly Successful Digital Brand

Pixlee

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Brand Marketing

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Ultimately, stories have the capability to shape the way that customers see your brand.

28 Qualities of Amazing Content Marketing

Pam Moore

Yet, content is at the core of everything brands and people do online. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Real – Should have a healthy balance of transparency, authenticity and professionalism.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

UGC 57

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Learn from these five common mistakes brands make with social media ads and how to avoid them.

UGC 52

The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

The Rise of “Open Business”

Convince & Convert

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Welcome to the new world of customer service, brand management, and social marketing. The brand-consumer relationship is no different. Authenticity.

Four Benefits of Social Media Marketing

Webbiquity SMM

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Build Brand Awareness. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Guest post by Brad Richardson.

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. We know that consumers will buy or boycott brands based on a social or political issue,” Mike explained. “So 3 steps to finding a purpose that aligns with your brand.

Four Elements of a Wildly Successful Digital Brand

Pixlee

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Brand Marketing

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. These examples show how three brands boosted e-commerce sales with user-generated content. The brand owes 90% of its revenue to Instagram fans, according to the CEO.

UGC 59

How to Build a Brand Lifestyle 101

Pixlee

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example.