4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. They are loyal to brands that make them feel appreciated.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. Sometimes we forget that social platforms are just another way to communicate with customers, potential customers, partners, vendors and brand advocates. Be Authentic. Your brand has an identity.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. Flashy marketing and celebrity endorsements alone don’t cut it anymore—younger generations look for brands that are both creating great products and doing good for the world. Brand Marketing

How Social Media Can Advance Brand Purpose

Likeable

In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit.

How To Make Customers Your Brand Ambassadors

Mindjumpers

Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. Brands are for customers and customers make a brand. And people love to hear it and relate to it better and find it more authentic.

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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Here are 13 Characteristics of Human Brands.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Brand Marketing

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. It also creates an aura of authenticity by showing a real person doing the suggested experience. Brands can gather UGC in a number of ways.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Help you create loyal brand evangelists.

The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Help you create loyal brand evangelists.

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Ultimately, stories have the capability to shape the way that customers see your brand.

Four Elements of a Wildly Successful Digital Brand

Pixlee

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Brand Marketing

Four Benefits of Social Media Marketing

Webbiquity SMM

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Build Brand Awareness. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Guest post by Brad Richardson.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

28 Qualities of Amazing Content Marketing

Pam Moore

Yet, content is at the core of everything brands and people do online. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Real – Should have a healthy balance of transparency, authenticity and professionalism.

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. We know that consumers will buy or boycott brands based on a social or political issue,” Mike explained. “So 3 steps to finding a purpose that aligns with your brand.

The Rise of “Open Business”

Convince & Convert

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Welcome to the new world of customer service, brand management, and social marketing. The brand-consumer relationship is no different. Authenticity.

Four Elements of a Wildly Successful Digital Brand

Pixlee

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Brand Marketing

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. These examples show how three brands boosted e-commerce sales with user-generated content. The brand owes 90% of its revenue to Instagram fans, according to the CEO.

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How to Build a Brand Lifestyle 101

Pixlee

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example.

6 Ingredients to a Strong Visual Brand on Social Media

Rebekah Radice

So how can you create a strong visual brand on social media ? 6 Ingredients to a Strong Visual Brand on Social Media. Think about that as it relates to your brand, your website, your entire online presence. But to do it, you need to start with a powerful brand image.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . Incorporating UGC into your content strategy builds your community by involving your customers in your brand.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to use Twitter effectively & grow your brand

Sprout Social

These people visit the channel from all over the world, looking for the latest news and updates from their favorite brands. Unfortunately, while there are many brands tweeting today, many of them don’t know how to use Twitter effectively, to help them grow their business. Improve customer loyalty. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more.

2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

We have helped teams in organizations ranging from small business up to Fortune 10 brands win the needed support, budgets and even outside investments they need. We have also developed a brand new Calendar Quick Start kit you can purchase after you are download the template if interested.

13 Amazing Facts About Digitally Native Vertical Brands

Pixlee

These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online. Vertical commerce brands produce some of the best content around when it comes to attracting customers and building communities.

How to Create Social Media Awareness for Your Brand

Pixlee

The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media. Countless businesses and brands are all competing for that individual’s attention. What Is Brand Awareness?

#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator

SocialFish

Cheat Sheet about some of the trends we discussed: Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. Brand Marketing

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