Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you.

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. The Performance of 100 Icon Brands on Facebook [report].

Six Examples of Great Community Management

Ignite Social Media

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Happy Monday!

4 Community Management Hacks for Instagram

Likeable

Anyone familiar with the role of a community manager knows that your day can go from calm to busy in a blink of an eye. The four Instagram updates below not only help streamline a community manager’s day but can also help build a better relationship between your brand and your followers.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook states : “Generate support for your favorite cause or topic by creating a Community Page.

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge.

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be?

Community Managers Need To Be Community Focused

Firebelly

As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent. Personally my belief is community managers should focus on interactions and not the number of fans.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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Calling all online community managers!

SocialFish

Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Marketing, community, support or all of the above?

Dave Fleet

This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right?

The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). 2: Be one with your brand.

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Not every community and following is the same.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary.

Seth Godin, Tribes and Brand Communities

Social Media Citizens

Even though neo-tribes and brand communities are two different concepts they share very similar features and often are very related to each other. Mairinger (2008) suggests that: The brand community is not just formed around a brand; it creates the brand.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. People are already inundated with posts from brands; why would they want to see yours? The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. Instead, brands are defined by the people. The change makes it essential for brands to build trust by creating a. community. Brand Marketing

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

Are you strangling your community?

SocialFish

Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. We dictate the operations of the community.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling requires both art and science.

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What do you think about your community platform?

SocialFish

But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software? Let’s flex our community manager muscles to solve this problem.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? .

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.

#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. the organization brand when both are being used for promotion.

Key Findings from the State of Community Management Report 2018

SocialFish

The Community Roundtable’s seminal State of Community Management Report 2018 is out!! “Communities impact every facet of organizational life, from empowering individual contributors to generating strategic value.

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4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Social media is a constantly changing force to be reckoned with.

Seth Godin, Tribes and Brand Communities

Social Media Citizens

Was watching this new inspiring TED talk by Seth Godin and remembered my earlier research about tribes and brand communities which are so important in analysing the post-modern consumer behaviour. Even though neo-tribes and brand communities are two different concepts they share very similar features and often are very related to each other. Mairinger (2008) suggests that: The brand community is not just formed around a brand; it creates the brand.

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management?

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

Brands 171

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Brands 170

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members?

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there.

Brands 262

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours.

Brands 164

Do’s and Don’ts for Community Management [Infographic]

Mindjumpers

Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. How Can Brands Manage Facebook Comment Overload.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

Brands 284

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD

SocialFish

Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all?