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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

Ever feel like social media used to be somehow better ? Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Done right, nostalgia marketing can be a powerful tool for building brand awareness and recall, capturing earned media, and persuading people to buy.

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The Impact of AI on Social Media Marketing

Webbiquity SMM

In social media marketing, AI is not just a buzzword; it’s a game-changer. It has transformed how brands communicate with consumers, allowing for unprecedented levels of personalization and precision. This post explores the different facets of AI’s influence on social media marketing.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Nevertheless, they’re also interacting with more and more brands. Most brands are aware of these consumer behavior trends.

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Jumping on Trends: How Higher Ed Institutions Can Leverage Them Without Straying From Their Brand

Social Media Strategies Summit

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Let’s get into it.

Trends 264
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. What is a social media network? But times have changed.

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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

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