How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. Social MediaFrom live broadcasts of the runway shows at New York Fashion Week on… Read More >>>.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand?

Brands 262

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Social Commerce Psychology [Infographic].

Brands 281

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Brands 171

The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources – we’ve seen a tangible and measurable benefit to consulting with brands on their social media execution and strategy.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! The post Social Media Updates appeared first on yMarketingMatters.

8 Social Media Tools to Monitor Brand Mentions

Kikolani

Because we all could use a bit of help making The post 8 Social Media Tools to Monitor Brand Mentions appeared first on Kikolani. Social MediaYour content strategy needs an update. How do I know?

Tools 132

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing.

October 2018 Social Media Updates

Ignite Social Media

Brands and content creators are in full swing developing their holiday plans ! S ocial media networks take this Q4 push to provide updates and release new products, while also provid ing tips and tricks on how to boost traffic, drive sales, and increase video views.

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. ” — Social Media Today.

Tools 274

What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Getting such basics wrong could impair the impact of an image and could reflect poorly on a brand.

Skills 359

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?

B2B 271

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.” Social media is not free.

How to Develop Your Social Media Brand Strategy

Rebekah Radice

While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement.

Brands 143

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. Need help taking your brand to the next level?

4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Brands Using Bae. Brands are coming off as try-hard as they attempt to use words like bae, on fleek, lit, basic, GOAT, etc.

Trends 141

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 171

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING?

21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around.

Sites 91

How Brands Land On The Social Media Naughty List

Firebelly

Not feeling the love from your customers or followers on social media? Need help getting your brand back on the nice list ? The post How Brands Land On The Social Media Naughty List appeared first on Firebelly | Social Media Marketing & Management Company.

List 235

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

Tools 189

Social Media Updates: July

yMarketingMatters

Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.

2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. With that in mind, here are the 2019 social media trends to watch.

Trends 101

How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Featured Headline Social Media consultant PESO model

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 170

5 fitness brands winning social media

Sprout Social

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. Their Instagram account is by far the most popular of their social media accounts.

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. optimal tone of voice; ideal creative; subtle, yet convincing, brand benefits; etc.)

Why Brands Need to Take More Risks on Social Media

Likeable

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. With the rise of social media and many more people telling stories, why don’t brands have the same capability?”

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Buyers are tired of brands taking advantage of them.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? However, it's not just about throwing more money at paid media to get more eyeballs, viewers and listeners. We are all the media.

Brands 137

How Millennials (And Others) Use Social Media For Brand Accountability

Meltwater

Brand accountability is a growing trend with how consumers are using social media today.This means… Read More.

Trends 167

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media.

August Social Media Roundup

Ignite Social Media

As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean for them. Check out below for our list of the top August social media updates!

How to Establish Your Brand Voice on Social Media

Ignite Social Media

Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social.

Brands 118