Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed.

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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. That said, it’s essential that your brand sets your budget before going into any kind of agency search. So then, what should your brand set aside for social media management?

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KFC vs. Popeyes: Which brand wins on social media?

Awario

While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them KFC and Popeyes have long been the stars of the fast-food scene.

Brands 141

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. What B2B brands do you follow on social media?

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

Top news in social media

Sherrilynne Starkie

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. Announce discounts with branded graphics. The post Top news in social media appeared first on Sherrilynne Starkie.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .

Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. COVID-19 has impacted every industry worldwide and social marketing is no different. Instagram rolls out new stickers to encourage social distancing.

Social Media Live Streaming 101

Ignite Social Media

With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.

Trending Social Media Content of 2020

Ignite Social Media

2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media. Social Commerce will Rise. Subscribe to Social You Should Know.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Brand Humanization in a Nutshell.

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How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web?

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING?

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Guest post.

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How Do You Measure Brand Awareness on Social Media?

Keyhole.co

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness?

How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. Social MediaFrom live broadcasts of the runway shows at New York Fashion Week on… Read More >>>.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

How Brands Can Celebrate Juneteenth on Social Media

Later

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. Plus, many brands are taking steps to celebrate the day.

5 Social Media Predictions for 2020

Ignite Social Media

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. Purely Organic Social Media Strategies Will Continue to Decline.

Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. said only if the brand’s product was “essential.”

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.

Social Media Conferences to Attend in 2020

Ignite Social Media

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. Check out our top picks for social media conferences to attend in 2020!

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? A logo does not equal a brand. Be your brand.

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Driving brand promotion through social media

Meltwater

It’s no secret that social media channels are one of the most powerful promotional tools available to modern marketers. Whether using social media monitoring to pick up on customer service issues or… Read More >>>. Social

Brands 113

July Social Media Trends

Ignite Social Media

Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends. On a quest to become your go-to social network for shopping , Pinterest is adding a new button that says “More from [brand]” under Product Pins.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.

COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ).

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? However, it's not just about throwing more money at paid media to get more eyeballs, viewers and listeners. We are all the media.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. In reality, the logo is the easy part and only one small yet very important component of your brand. To survive in business today marketers must know how to build a brand architecture and strategy.

What Are the Top Social Media Platforms for SMBs?

Later

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur!

Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Far too many business leaders confuse random acts of social media and buzz with social business success.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. 15 Steps to Ignite Employees as Brand Advocates.

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Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling.

February Social Media Trends

Ignite Social Media

Let’s break down the February social media trends. Fan growth is slowing down for brands. We also looked at the top brand pages on Facebook. Most of the brand pages saw stagnant, if not decreasing fan counts. While significant fan loss should raise a red flag, most brands don’t need to be concerned about this type of growth slowing. Instead of fan growth, check out the social media metrics that are more closely tied to business results.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. getting your branding in line should be your first step.