2021 Social Media Predictions

Ignite Social Media

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook.

Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.

7 Reasons Why Your Brand Needs Video on Social Media

Later

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? And in this new world of social media, video content reigns supreme.

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Which social media channels should your brand be present?

Visually SM

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? How to build a social media strategy? Social Media

Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about.

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. UGC is a great way to humanize your brand.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .

The Brands That Won Social Media During Super Bowl LV

Likeable

While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising.

Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Brand Humanization in a Nutshell.

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Top news in social media

Sherrilynne Starkie

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. Announce discounts with branded graphics. The post Top news in social media appeared first on Sherrilynne Starkie.

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Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions.

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web?

Starbucks vs. Dunkin': Which brand wins on social media?

Awario

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

10 Social Media Tactics Marketers Need to Stop in 2021

Ignite Social Media

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

All You Need Is (Brand) Love: A Guide to Winning Customers with Social Media Listening

Digimind

Marketing Digital Customer journey Social Listening social media Social Intelligence Consumer Behavior Market Research Brand Reputation Brand Love

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed.

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April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. COVID-19 has impacted every industry worldwide and social marketing is no different. Instagram rolls out new stickers to encourage social distancing.

Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.

26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?

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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. That said, it’s essential that your brand sets your budget before going into any kind of agency search. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Now, everyone is going to read step one and think, “ ROI … I want social media to generate sales.”

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Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Ignite Social Media

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. Consumers are requiring more of the brands they support , particularly when they have a plethora of options for where to spend their money.

Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ).

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Guest Post: Successful Brand Reputation Management on Social Media: Guide

Awario

In this article, we are going to discuss why online management is important, how you can do it and how to take the right approach to ensure that your brand is well represented in every area The internet is one of the best marketing tools in the world today.

The Ultimate Guide to Social Media Listening

Socialized

Social listening is an excellent means of understanding. Social media is a breathing body. Thousands of people publish everything every minute, not even just their personal lives, on social media networks. Do you not want to hear what the brand is all about?

4 Social Media Tweaks to Boost Your Clients’ Personal Branding

Quintly

There is no shortage of impressive personalities on social media platforms today. As a marketing agency, how do you help your clients build a strong personal brand, even in a narrow niche?

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.

Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Build Brand Awareness.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.

Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content.

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.