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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

Ever feel like social media used to be somehow better ? In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Why Does Nostalgia Marketing Work?

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The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Fact is, AI works.

Trends 165
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B2B Social Media Marketing Trends for 2025

Convince & Convert

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

B2B 163
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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

Campaign 235
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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Nevertheless, they’re also interacting with more and more brands. Most brands are aware of these consumer behavior trends.

Products 147
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How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)

Sherrilynne Starkie

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. Don’t wing it.