INDUSTRY INSIGHTS YOUR PEERS ARE READING
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. MORE
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic? MORE
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. MORE
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. MORE
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. MORE
If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. That’s how your audience should feel when interacting with your brand. It’s the same with social media. MORE
However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. MORE
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks. MORE
Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? MORE
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Social Commerce Psychology [Infographic]. MORE
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly. MORE
Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! The post July Social Media Trends appeared first on Ignite Social Media Agency. MORE
If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing? MORE
It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media. MORE
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? . MORE
Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Build Brand Awareness. MORE
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. MORE
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”. MORE
Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More. MORE
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? MORE
Debunking Social Media Marketing Myths. How do you promote your brand? These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. MORE
Here are some examples of brand getting the platform right Looking for inspiration for your LinkedIn company page? MORE
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing. MORE
Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? MORE
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. MORE
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. MORE
It is time to start considering the role groups play for your brand, and whether creating one makes sense. Groups could help to build and foster a community that was once happening on brand pages. If your brand is already creating long form video, go ahead and add it to IGTV. MORE
Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. MORE
With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. We have four quick social media wins that you can easily start doing today. MORE
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. How to Subscribe to Social Zoom Factor Podcast . MORE
It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. MORE
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. What Exactly Is a Brand Voice? Sometimes, these brands are simplified. Developing Your Brand Voice. MORE
We live in one of the most exciting times in ecommerce history—thanks in large part to social media.Over the past decade, thousands of online-first consumer brands have emerged onto the… Read More >>>. Enterprise Marketing Branding Social Media MORE
One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. MORE
Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. Why are brands suddenly partnering with a K-pop band? MORE
I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on? MORE
It’s no secret that social media channels are one of the most powerful promotional tools available to modern marketers. Whether using social media monitoring to pick up on customer service issues or… Read More >>>. Social MORE
Webbiquity SMM
JUNE 26, 2019
Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Build Brand Awareness.
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on?
Ignite Social Media
JULY 31, 2019
Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! The post July Social Media Trends appeared first on Ignite Social Media Agency.
agora pulse
JULY 16, 2019
Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.
Ignite Social Media
FEBRUARY 6, 2019
It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.
Mindjumpers
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand?
Ignite Social Media
FEBRUARY 22, 2019
With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. We have four quick social media wins that you can easily start doing today.
Ignite Social Media
AUGUST 20, 2019
One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts.
Webbiquity SMM
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.
Meltwater
JULY 25, 2019
It’s no secret that social media channels are one of the most powerful promotional tools available to modern marketers. Whether using social media monitoring to pick up on customer service issues or… Read More >>>. Social
Unmetric
MAY 28, 2019
Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use?
Social Media Today
JUNE 28, 2019
Here are some examples of brand getting the platform right Looking for inspiration for your LinkedIn company page?
Pam Moore
JULY 8, 2019
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.
Mindjumpers
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Social Commerce Psychology [Infographic].
agora pulse
MAY 18, 2019
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. What Exactly Is a Brand Voice? Sometimes, these brands are simplified. Developing Your Brand Voice.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.
Meltwater
JUNE 30, 2019
We live in one of the most exciting times in ecommerce history—thanks in large part to social media.Over the past decade, thousands of online-first consumer brands have emerged onto the… Read More >>>. Enterprise Marketing Branding Social Media
Webbiquity SMM
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.
Webbiquity SMM
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.
Meltwater
JUNE 23, 2019
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.
Pam Moore
SEPTEMBER 14, 2018
However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.
Unmetric
APRIL 2, 2019
Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. Why are brands suddenly partnering with a K-pop band?
Sherrilynne Starkie
MARCH 14, 2018
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing.
Webbiquity SMM
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .
Pam Moore
JUNE 10, 2017
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing.
Ignite Social Media
JULY 18, 2019
It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever.
Ignite Social Media
JULY 1, 2019
If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. That’s how your audience should feel when interacting with your brand. It’s the same with social media.
Ignite Social Media
JULY 10, 2019
It is time to start considering the role groups play for your brand, and whether creating one makes sense. Groups could help to build and foster a community that was once happening on brand pages. If your brand is already creating long form video, go ahead and add it to IGTV.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing?
Webbiquity SMM
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?
Webbiquity SMM
MAY 21, 2019
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools.
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. How to Subscribe to Social Zoom Factor Podcast .
Meltwater
JANUARY 14, 2018
Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.
Pam Moore
APRIL 30, 2019
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.
Firebelly
MARCH 5, 2018
If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101.
Pam Moore
NOVEMBER 14, 2017
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.
Pam Moore
SEPTEMBER 11, 2019
Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”?
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