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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

UGC 88
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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands

UGC 171
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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want? How are you gathering UGC?

UGC 85
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How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . Brand Marketing

UGC 79
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6 Ways Brands Can Leverage UGC for Black Friday Promotions

Social Media Today

Incorporating user-generated content can be a great way to maximize your Black Friday sales

UGC 171
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TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

Social Media Today

The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content

UGC 153
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Social Media

Strategy 213
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How UGC Improves Ecommerce Website Accessibility 

Pixlee

Yet many users still feel sidelined on some websites – whether due to unfriendly brands, inauthentic marketing, and/or inaccessible content. Luckily, user-generated content (UGC) has turned the tables and allowed for real customer voices to be elevated online. UGC shapes accessible SEO.

UGC 67
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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. So, let’s explore how to collect and repurpose the good stuff your brand’s fans are already out there creating. The post You Down with UGC?

UGC 95
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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. A key part of our social strategy is the curation of UGC.

Travel 85
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.

Strategy 198
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Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

Brands 108
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Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

UGC 76
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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

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20 UGC Advertising Stats & Trends You Need to Know in 2022 [Infographic]

Social Media Today

UGC is becoming a much more significant consideration, for all brands

UGC 128
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How BOPIS and UGC Go Hand in Hand

Pixlee

BOPIS cannot happen in the first place if a brand cannot convince potential customers to shop online. To build social proof in these customers and promote BOPIS, top brands opt to feature both user-generated content (UGC) across their marketing channels.

UGC 62
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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

UGC 56
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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Social Media Strategy

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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

Social Media Today

Instagram has provided some tips on how brands can make best use of user-generated content on the platform

UGC 170
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. What is a UGC creator? Replying to @ROY KANYI What is UGC? What is UGC?

UGC 74
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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Generate Brand Awareness .

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Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.

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Social Media of Christmas Past

Ignite Social Media

Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes.

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Social media posts.

Strategy 219
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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. So, it makes sense that when consumers are planning a milestone, like getting married, having a baby, big financial investments like cars and homes, even taking a vacation, they look to social media for recommendations. Why do people include a brand name in their social posts? Did you mention the brand?

UGC 82
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Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Insights such as: A brand Facebook post, on average, reaches about 2.2%

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority.

UGC 217
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

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How Big Brands Get Permission to Use UGC

Convince & Convert

They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. In fact, they specifically don’t try to make sales when they answer questions on social media because they work very hard to avoid appearing biased. Scaling User-Generate Content for a Big Brand.

UGC 100
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Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. What is it about them that makes the brand stand out among the others? We all have that one brand that we follow where we are excited to see new content from, the one that never (or hardly) seems to fail in getting us to tap the like button (or heart). Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright.

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No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. I know it’s obvious that you need visual content to make an impact on social. Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines.

Cost 117
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Become a Brand Influencer on TikTok, Instagram, or YouTube.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. UGC is especially effective in higher education.

Strategy 130
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Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

UGC 112
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Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products.

UGC 52
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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. UGC is a great way to humanize your brand.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? The best social media teams routinely review and analyze their work.

Skills 124
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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. My advice to brands: Sponsored influencer content is hands down the way to go. Weddings. You either love them or you hate them.

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Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Discover Boating came to Ignite looking for a partner to increase boating participation and manufacturer referrals from their social channels. Our paid media approach related to the stages of the funnel we were driving.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ?

Examples 190
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Social Media Week 2022: Trends & Recap

Pixlee

Adweek’s Social Media Week 2022 brought the industry’s sharpest minds together in NYC to share knowledge on the trends shaping social media. Creators Are Essential to the Future of Brand Social . Personalization is Key to Brand Content In the Metaverse.

Trends 71
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2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. With that in mind, here are the 2019 social media trends to watch. Social Media Strategy

Trends 115
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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?