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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC.

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4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. We have four quick social media wins that you can easily start doing today. Incorporate UGC.

New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag. The post You Down with UGC?

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Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. optimal tone of voice; ideal creative; subtle, yet convincing, brand benefits; etc.)

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. AI Powered UGC. UGC-Powered Email.

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Taking Social Media Content to the Next Level

Ignite Social Media

Don’t get me wrong, it’s a definite weight off the shoulders when clients provide you with assets to optimize for their social media channels, but after creating the same kind of visuals, you start to lose that drive to be innovative. UGC is there for a reason.

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Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Social Media Case Study Results.

Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We created social personas, built by visitor data.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Brand Marketin

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores. eCommerce Marketing

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q6: All brands want more sales.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry.

How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

When it comes to marketing, a lot of companies throw these terms around to create allure, but for many, it’s mostly smoke and mirrors. At Pixlee, we employ advanced real-world applications of AI and machine learning, with the goal of providing the highest-performing visual shopping and ecommerce tools for brands. With the ubiquity of smartphones, brands have vast quantities of user-generated visual content at their disposal. Brand Marketing

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. Avoid earning followers for brand vanity purposes.

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

User-generated content is possibly one of the greatest hallmarks of social media platforms. Instagram is a great social media platform for harvesting the best UGC. This is especially true for brands trying to reach millennials and Gen Z.

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Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. What is it about them that makes the brand stand out among the others? It’s that connection that draws me to the brand.

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Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. My advice to brands: Sponsored influencer content is hands down the way to go. Weddings. You either love them or you hate them.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Is your social media team empathetic and skilled in listening?

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q6: All brands want more sales.

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2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. With that in mind, here are the 2019 social media trends to watch.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy.

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC.

Why Your Brand Should Create Less Content

Convince & Convert

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? Make Rules for Your Social Media Sharing. Quick!

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. In those years, nearly all social media content was written (with a side order of UGC photography).

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Budgets are growing fast, and marketers are seeing strong returns. UGC Drives Purchase Decisions . UGC is Credible.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Encourage social sharing.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

If you’ve never dabbled in influencer marketing, it can be tricky to get started. And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. Image via BigStockPhoto.com.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Also, the platform will continue to be the leading one for brand-influencer collaborations. Trend#3: UGC Will be King Across all Marketing Channels.

3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program.