Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

UGC 101

UGC Brands Authentication Banking 101

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want?

UGC 97

UGC Campaign Bazaarvoice Social Media 97

Social Media Today

APRIL 24, 2021

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands

UGC 217

UGC Platform Brands Social Media 217

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Social Media

Trends 290

Trends Strategy Social Media UGC 290

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

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Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. Is it fair game to use on your brand’s social channels? Love the UGC you’re already seeing and want even more to work into your content mix? Interested in even more ways to create killer social content for your brand? The post You Down with UGC?

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UGC Library Content Authentication 112

Social Media Today

JANUARY 20, 2021

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy

UGC 214

UGC Communities Strategy Social Media 214

Social Media Today

NOVEMBER 23, 2020

Incorporating user-generated content can be a great way to maximize your Black Friday sales

UGC 216

UGC Brands Social Media Content 216

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.

Strategy 233

Strategy Social Media UGC Influencer 233

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. So, it makes sense that when consumers are planning a milestone, like getting married, having a baby, big financial investments like cars and homes, even taking a vacation, they look to social media for recommendations. Why do people include a brand name in their social posts? User Generated Content (UGC).

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UGC Report Nielsen Social Media 125

Pixlee

APRIL 25, 2022

Luckily, user-generated content (UGC) has turned the tables and allowed for real customer voices to be elevated online. Having an inclusive UGC strategy in place can do a lot for your brand, from building a welcoming brand community to better website accessibility.

UGC 75

UGC SEO Forums Communities 75

Convince & Convert

AUGUST 1, 2014

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution.

UGC 129

UGC Social Media Training Team 129

Pixlee

AUGUST 9, 2021

User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience.

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UGC Brands Apparel Influencer 92

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about.

Social Media 199

Social Media UGC Brands Organization 199

Social Media Today

MAY 18, 2022

The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content

UGC 187

UGC Process Organization Social Media 187

Quintly

AUGUST 6, 2021

Social media is as chaotic as ever and businesses continue to rise above the noise by capturing users' attention in new, creative, and original ways. How do you stop your audience dead in its tracks on social media? Insights Integration Best Practice Visual Content UGC

Content 111

Content UGC Social Media Engagement 111

Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them

UGC 214

UGC Loyalty Survey Authentication 214

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.

Communities 180

Communities Social Media Tips Repository 180

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Steps for Planning a Social Media Sweepstakes . Channel Guidelines for Social Media Sweepstakes . Social Media Sweepstake

Social Media 189

Social Media Guidelines How To UGC 189

Ignite Social Media

DECEMBER 18, 2018

Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. The promotion is running again this year and it looks as if they might have taken a page out of Nordstrom’s social book. Utilizing UGC is a great way to provide holiday content.

Social Media 129

Social Media Examples UGC Hosting 129

Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. What is a UGC creator? Replying to @ROY KANYI What is UGC? What is UGC?

UGC 90

UGC HootSuite Film CPA 90

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This can lead to huge efficiencies in your paid media spend.

Organization 190

Organization Social Media Content Analysis 190

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Social media posts.

Strategy 264

Strategy Content Social Media UGC 264

Ignite Social Media

NOVEMBER 15, 2019

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. I know it’s obvious that you need visual content to make an impact on social. Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines.

Cost 146

Cost Social Media UGC Hashtag 146

Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

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UGC Curation Posterous Hashtag 88

Social Media Today

APRIL 8, 2022

UGC is becoming a much more significant consideration, for all brands

UGC 157

UGC Advertising Trends Brands 157

Ignite Social Media

SEPTEMBER 13, 2016

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? The best social media teams routinely review and analyze their work.

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Skills Team Social Media UGC 157

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. A key part of our social strategy is the curation of UGC.

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Travel UGC Brands Tourism 97

Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

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UGC Features Tumblr Brands 64

Pixlee

MAY 16, 2022

To build social proof in these customers and promote BOPIS, top brands opt to feature both user-generated content (UGC) across their marketing channels. BOPIS + UGC for Improved Customer Acquisition and Conversion.

UGC 67

UGC Retail Products Review 67

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. With that in mind, here are the 2019 social media trends to watch. Social Media Strategy

Trends 143

Trends Social Media UGC Authentication 143

Ignite Social Media

AUGUST 8, 2016

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. Okay, so, you’ve compiled a library of UGC. A dog is known, not only as man’s best friend, but for its enduring loyalty.

Loyalty 106

Loyalty Influencer Brands Social Media 106

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises.

UGC 271

UGC comScore Marketing Review 271

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

Analytics 179

Analytics Tools Social Media Price 179

Ignite Social Media

FEBRUARY 6, 2019

Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media. Stop motion, pictures, UGC and videos fill their channel with bright, simple, and creative content. LaCroix: Can you say UGC?! Need help creating the right social content for your brand?

Brands 131

Brands Social Media UGC Sports 131

Convince & Convert

APRIL 20, 2015

They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. In fact, they specifically don’t try to make sales when they answer questions on social media because they work very hard to avoid appearing biased. What’s your one tip for becoming a social pro?

UGC 120

UGC Brands Team Metrics 120

Ignite Social Media

JUNE 5, 2019

As a social agency, we have the opportunity to work on some fun projects. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Discover Boating came to Ignite looking for a partner to increase boating participation and manufacturer referrals from their social channels. Our paid media approach related to the stages of the funnel we were driving.

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Case Study Study Social Media UGC 109

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

Strategy 130

Strategy UGC Team Social Media 130

Ignite Social Media

MAY 16, 2018

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help. The post 3 Reasons Why You Should Run Your Photo Contest in the Summer appeared first on Ignite Social Media - The original social media agency.

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UGC Types Brands Campaign 103

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different?

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Content Social Media Authentication UGC 117

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

Social Media 125

Social Media Real Estate Brands Content 125

Social Media Today

APRIL 14, 2021

Instagram has provided some tips on how brands can make best use of user-generated content on the platform

UGC 215

UGC Tips Platform Brands 215

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI.

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ROI Social Media UGC Discount 245