All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. What type of UGC do you want?

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. The user used your brand’s hashtag. Is it fair game to use on your brand’s social channels?

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No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Use Hashtags.

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New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever.

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Ignoring a Local or Community Hashtag.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Ryan Goff , SVP, Social Media Marketing Director at MGH, writes, “They matter because they represent potential.

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Share UGC In Stories.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! What is User-Generated Content (UGC)?

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. That said, each tiny mistake in social ads can cost you a lot. Learn from these five common mistakes brands make with social media ads and how to avoid them. Social Media Marketing

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. Social Ads Should Still be Social. Pinterest changed its gender from social to search. Ad Doesn’t Equal UGC.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. And this type of UGC is usually found by checking your tags and mentions. .

How to Repurpose Your Best Social Media Content

agora pulse

Sometimes, instead of grasping at straws, your best bet is to repurpose your best performing social media content. Knowing the best ways to repurpose your best social media content is key to getting consistently good results. social media management Social Media Marketin

New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

User-generated content is possibly one of the greatest hallmarks of social media platforms. Instagram is a great social media platform for harvesting the best UGC. Morphe features high-quality UGC from their Instagram community in product pages.

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Social Media Scheduling with Later: 5 Tips & Tricks

Later

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . Social Media Scheduling Tip #1: Organize & Plan Your Content in Advance.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. Q1: We’re talking today about social aggregation. The bounce rate on this social hub is 3.94%!

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. Everyone’s favorite household name is also pretty good at social media storytelling.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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Use FOMO in Your Social Media Marketing to Keep Audiences Curious

agora pulse

However, social media is a great platform for targeting other generations with FOMO marketing. billion active users, social media provides a huge potential audience. So, here are 10 FOMO social media marketing hacks you won’t want to miss!

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Looking to add a dose of cuteness to your social posts?

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The Best of This Summer’s Social Media

Ignite Social Media

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. Ah, August.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Q1: We’re talking today about social aggregation. The bounce rate on this social hub is 3.94%!

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. 64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. Does and Don’ts of Social Networks. What’s this I hear about the FTC and sweepstakes hashtags?

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How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest.

9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. Social Networks Social Strategy

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. The hashtag campaign “Opt Outside” has been a hit. .

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How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Despite having a number of very loyal customers, many of these same businesses struggle to gain traction on social media. Why Should I Focus on Social with In-Store Customers?

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

For years, marketers have debated the benefits of social media versus email marketing. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. Encourage social sharing.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. We also use our proprietary image recognition technology for visual social listening to understand the nature of user generated content and influencer marketing.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made.

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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. From content ideas to techniques to streamline your social presence, we’ve got you covered.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. This level of engagement is an indicator that taking a stand and being purpose-driven on social media can work for brands when done right.