Pam Moore
JANUARY 14, 2019
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions.
Pam Moore
JUNE 8, 2017
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity SMM
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Here’s a preview of five social media advertising strategies to look forward to in 2023. social listening”).
Social Media Today
JANUARY 16, 2019
What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!
Social Media Strategies Summit
OCTOBER 14, 2021
If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. Interviews Social Media Strategies
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .
Pam Moore
SEPTEMBER 23, 2016
Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Brand Humanization in a Nutshell.
Pam Moore
JUNE 12, 2019
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona. How to learn what your audience thinks of you and your brand with Twitter lists. Humanizing your brand using Twitter.
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.
Blog2Social
FEBRUARY 11, 2020
Social Media is the perfect place to show off your brands authenticity. It is, after all, the place to be social. Be more authentic on social media to boost sales!
Sprout Social
AUGUST 16, 2022
For years, social media has been dominated by aesthetic. Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon.
Pam Moore
MAY 30, 2018
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is made of perceptions, not just your fancy words and colors you over paid your creative agency or consultant to create for you. Your brand is what others think and say about you.
Pam Moore
AUGUST 7, 2018
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”
Later
OCTOBER 22, 2020
Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. Why Authenticity on Instagram Matters. Why do you follow certain brands or people?
Blog2Social
OCTOBER 30, 2020
Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”.
Pam Moore
JUNE 10, 2017
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
Webbiquity SMM
APRIL 12, 2022
A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Create a social media policy.
Pam Moore
SEPTEMBER 14, 2018
However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content.
Pam Moore
SEPTEMBER 26, 2020
SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about.
Ignite Social Media
NOVEMBER 2, 2021
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. 10 Questions to Ask Your Social Media Manager. So many brands focus on the channel (Facebook?
Social Media Today
FEBRUARY 24, 2019
What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches
Mindjumpers
MAY 26, 2016
Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.
Pam Moore
MAY 30, 2018
Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Buyers are tired of brands taking advantage of them. They want to be in control and be able to trust the brands they invest their dollars in. How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics?
Pam Moore
MARCH 8, 2018
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. It’s everything from your privacy policy, social media policy to the amount of spam email you send. Human brands are humble.
Ignite Social Media
JUNE 24, 2021
Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Subscribe to Social You Should Know.
Social Media Strategies Summit
NOVEMBER 30, 2022
hours on social media. In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Influencers are a great fit for telling a brand story because they’re real people.
Waxing UnLyrical
JUNE 21, 2018
Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. The combination of these two developments has resulted in what is know as “authentic advocacy.” This is the point of inbound marketing, social PR and (yes) authentic advocacy. Having engaged employees is at the heart of social public relations.
Pam Moore
MAY 12, 2019
Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. In reality, the logo is the easy part and only one small yet very important component of your brand. To survive in business today marketers must know how to build a brand architecture and strategy.
Pam Moore
JUNE 30, 2017
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Your brand is not your logo!
Pam Moore
AUGUST 7, 2018
Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING? You are still looking for the social media easy button.
Pam Moore
OCTOBER 25, 2020
SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.
Pam Moore
MARCH 4, 2018
The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Social Profit Factor Training Academy and Marketing Nutz Can Help! .
Pam Moore
MAY 27, 2019
Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.
Ignite Social Media
FEBRUARY 1, 2022
In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Social Media Strategy
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. What B2B brands do you follow on social media?
Ignite Social Media
AUGUST 26, 2021
In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media has both its pros and cons, both for private users and brands. Pros of Social Media.
Pam Moore
JULY 11, 2018
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. There is a way you can build a compelling brand without a million dollar budget. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Be your brand.
Social Media with Romona
DECEMBER 2, 2020
Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. The post Know Authentic Lottery Secrets appeared first on Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona.
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” It's natural for us to want to do business with people and brands we trust and who make us feel good. Your brand is who you are.
Pam Moore
OCTOBER 6, 2016
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. Decades ago it would take brands years to establish thought leadership.
Buffer Marketing
JANUARY 12, 2023
Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Share them with us on our social media @buffer !
Pam Moore
NOVEMBER 29, 2016
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Yet, why do people still hide behind social media logos and contact forms? It seems they either don’t understand or are afraid to come out from behind the social media corporate wall and show their true human side. Have you thought about your personal branding strategy?
Expert insights. Personalized for you.
86 
Let's personalize your content