Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Do Politics and Personal Branding Go Together? . When it comes to politics and personal branding, do the two go together? Do personal branding and politics go together?

Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Engagement is Key to Success on LinkedIn. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Blurred Lines between Influencers and Brands. Influencers and brand. Your community, your influencers and your customers define your brand.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. Branded?

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement

Social Media Today

Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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TikTok Adds 'Gamified Brand Effect' Templates to Help Businesses Create More Engaging Promotions

Social Media Today

TikTok has added a new option for brand promotions with 'Gamified Brand Effects', which enable brands to build more interactive promotions

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest. Conversations Spark Engagement. Three Elements of a Brand Storyline.

How Brands Use Digital Events to Engage Their Customers

Pixlee

With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Here are some key tips to keeping your audience interested and engaged: Set expectations. Moreover, 90% also feel positively toward the brand after attending. Opportunity: Driving Engagement on Other Platforms. Over 1.8

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media.

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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

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How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Know Your Brand & Your Audience?. First things first is that you’re speaking as the brand and should make sure that your social tone and voice align. Would the brand use emojis, do they use humor, should this be escalated to the client before responding – these are just a couple questions you should consider. Always Engage.

Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Before we can engage with fans, we need to know a few things about them, like: What do they like (other than our brand)? Once you have a better understanding of who your audience is, your chances of garnering meaningful engagement will be much higher.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights. 5 easy ways to use data and social insights to humanize your brand.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? To help you navigate the (very) murky Instagram engagement rate waters, we put together this handy guide that compares the 3 most popular methods for calculating your Instagram engagement rate, and which makes the most sense for you: How is Instagram Engagement Rate Calculated?

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

Social Media Today

LinkedIn has published a new study which looks at engagement rates around B2B ads over the holiday period

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

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New Study Examines How Brand Engagement on Social Influences Purchase Behavior

Social Media Today

interact with brands on social media, and how these interactions influence their buying decisions A new survey by The Manifest, explores how social media users from across the U.S.

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7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy? Regardless if you have taken time to plan your personal brand or not, you have a personal brand. 7 Top Personal Branding Goals.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Becoming a human brand isn't going to happen overnight. Building an authentic brand online.

How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. Don’t let your brand get lost.

Facebook Instant Experience Ads: Increase Engagement NOW

Sociallyin Insider Blog

If you’re looking to rapidly increase your Facebook ad engagement, it might be time to start looking into Facebook Instant Experience Ads for your brand.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. Let’s look at a few of the Brand Content that won a lot of engagement, in each category. It definitely adds some color to the brand.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. More specifically, however…engagement encompasses two strategies. ISMA: You mentioned pro-active and re-active engagement.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

Your channels are the meeting ground of your community, where they can voice both their love for your brand, and rant about what they wish was different. It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable. Do stay on brand voice.

Engagement Is The New Real-Time

Mindjumpers

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement. Real-time marketing vs. real-time engagement.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it looks more like a deserted island. There could be many different reasons why your communities are reluctant to engage with you. I am not talking about art as in brand and colors.

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How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. The good news is that engagement doesn’t have to be a mystery. Engagement

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

84% of brands plan to integrate influencers into their current marketing strategy. Although most brands have adopted the practice of influencer marketing in some way, shape, or form, the level of maturity within brand’s influencer marketing practices varies greatly. Some brands are just beginning to discover who their relevant influencers are and other brands are pioneering ways to tie their influencer marketing efforts to revenue. Guest Post by Jordan Feise.

How to Increase Engagement on Instagram with Later

Later

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Ready to increase your Instagram engagement?

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Most of these metrics can boil down to (1) Reach and (2) Engagement. Engagement metrics indicate interactions beyond just simply views. So what can you do to get more engagement on your posts?

How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. getting your branding in line should be your first step.

How to Level-up Your Visual Branding on Instagram

Later

A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. You can improve your visual branding on Instagram for free with the help of a few online tools. What is a Visual Brand Identity and Why is it Important? Step #1: Define Your Brand’s Unique Values.

An Influencer’s Guide to Working with Brands

Later

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. What to Ask Before Working with a Brand. How to Negotiate with a Brand. How to Work With Brands Part #1: How to Create the Perfect Media Kit .

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos.

How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Simply put, customer engagement is the relationship between your brand and your clients.

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years. Your brand is what others think and say about you. Do you have a personal brand?

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Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Post consistently to stay in front of your audience’s eyes and keep growth and engagement going. Getting in the habit of using hashtags is one of the simplest ways to increase Instagram engagement rates.