5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. Branded?

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. It definitely adds some color to the brand. I'll be honest with you.

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? It’s a simple question with a complicated answer: how is Instagram engagement rate calculated?

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer Service vs. Reactive Engagement. Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. It shows the brand is truly listening to and acknowledging what customers have to say.

Is Facebook Engaging for Your Brand?

Ignite Social Media

There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post.

Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. of other fans who have taken time to write to your brand.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

84% of brands plan to integrate influencers into their current marketing strategy. Although most brands have adopted the practice of influencer marketing in some way, shape, or form, the level of maturity within brand’s influencer marketing practices varies greatly.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

How do you spark your social media engagement ? It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. But there is a lot you can do to increase your social media engagement.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

5 Ways Australian Auto Brands Drive Engagement

Unmetric

In a quest to understand why automobile brands get so much engagement on social media, I analyzed the performance of five Australian auto brands. These auto brands are more likely to Post on a Friday than any other day. They also get most engagement on Fridays.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. Don’t let your brand get lost.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. Similar Posts: Easy Ways for Brands to Maximise their Twitter Potential [Report].

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How to use social media personas to boost brand engagement

Sprout Social

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. However, the brand’s Facebook page takes a totally different approach. Consider how many brands quite literally craft narratives for their social media personas. Brands they support.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

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Engagement Is The New Real-Time

Mindjumpers

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

Your channels are the meeting ground of your community, where they can voice both their love for your brand, and rant about what they wish was different. It’s your job to engage with these individuals and build 1:1 relationships with them. Do’s of Engaging on Social: • Do be personable.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Sometimes to get engagement and interaction you have to ask for it.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

I wanted to see if their social media accounts were anything like that, and how much engagement they get. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Engagement.

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

2018 Social Selling Study: How Brands Engage with Leads on Social Media

Social Media Today

Social selling is a buzzword for sure; but how many brands are using it and what is it's ROI? We conducted a study across 6 industries to find out

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Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.

How Do Smartphone Brands in the Philippines Get Engagement on Social Media?

Unmetric

If so, this analysis of the smartphone brands is for you. Here, I investigate the social media habits of top brands in the Philippines. To judge these brands on engagement, let us look a little closer. Here’s some of the most engaging content from the group.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

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IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

IPL has always been a fertile ground for brands to come up with clever, witty copy. And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. Within seconds, I was browsing through brand Posts arranged in the order of engagement they received online. With another click, I was looking at the most engaging Tweets. Each of the following posts had an Engagement Score of 1,000.

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users.

4 Brands Using Instagram Stories to Drive Engagement

Pixlee

But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. Since then, it has become a powerful channel for brand marketers who are looking to expand their businesses’ social marketing presence.

How to Create Engagement Through Facebook Timeline

Mindjumpers

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. Use this feature to create a story of your brand or organization in your timeline.

Why Twitter Engagement Is Essential for Brands Today

Sprout Social

Your brand needs to stay consistently engaged to connect with your audience and drive conversation. Why Twitter Engagement Remains Relevant. From a marketing perspective, the immense user commitment is a great opportunity for brands. Engage With a Targeted Audience. It allows you to target a dedicated niche audience – one that will be more willing to engage with your brand. This can give a major boost to your Twitter engagement rate.

How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Because of how it’s grown, brands should be extremely careful about what they choose to engage with.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. 1: Listen for more than brand and product names. Stay current with any events or happenings that your brand could benefit from.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Their audience is not engaging, clicking, or buying. I am not talking about art as in brand and colors.

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How to Use Social Polls to Boost Audience Engagement and Brand Awareness

Social Media Today

Several social platforms now have in-built poll tools, which can be a great option to help boost your social marketing efforts

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

In this article, we take a look at why engagement on your social media platforms is so important. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins. Guest post by Reno Macri.