Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Choose a brand over the competition (77%).

Engagement 136

Engagement Brands Review Influencer 136

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . Brands aren’t on social media to keep up with old friends.

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Engagement UGC How To Metrics 183

Social Media Today

SEPTEMBER 14, 2021

LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts?

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LinkedIn Engagement Brands Platform 218

The Social Media Hat

APRIL 10, 2024

How to humanize your brand and create deeper connections with your audience. The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat.

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B2B Conversation Engagement Marketing 98

Social Media Today

FEBRUARY 13, 2024

X says that Super Bowl engagement far exceeded last year's levels.

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Engagement Brands 108

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Choosing Trends That Align With Your Brand Goals The key to successfully using trends for your brand is relevance.

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Trends Social Media Brands Meme 167

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

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Brands How To Sentiment Metrics 110

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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Influencer Brands Policies Privacy 288

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

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Social Media Engagement Brands Template 92

The Social Media Hat

JUNE 27, 2022

Keep the buzz around your virtual event, and your brand, going! The post How to Maintain Audience Engagement after a Successful Virtual Event appeared first on The Social Media Hat.

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Eventful Engagement How To Social Media 186

Social Media Today

SEPTEMBER 28, 2022

The data shows that brands that embrace Instagram Reels are seeing significant benefits.

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Instagram Brands Engagement Data 177

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Their post got a high level of engagement, including tons of reposts. That might sound hard to do, but don’t worry.

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Social Media Brands Content UGC 161

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. What is YouTube engagement? What is YouTube engagement?

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YouTube Engagement Metrics Analytics 99

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. For example, this video from creator @angelinina.pj

Influencer 100

Influencer Brands Fashion Review 100

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

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Small Business Engagement Strategy Facebook 100

Social Media Today

SEPTEMBER 27, 2022

The report looks at how redditors engage, and the value they get from Reddit communities.

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Reddit Engagement Trends Brands 150

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective. Emoji Commenting.

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Class Engagement Social Media Travel 180

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you.

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Engagement Hashtag Influencer Trends 119

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.

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Report Social Media Brands Social Media Management 87

Social Media Today

OCTOBER 24, 2022

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using.

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Engagement Social Media Metrics Platform 143

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

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Influencer Engagement Instagram Survey 91

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

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Report Brands Library Sentiment 110

Social Media Today

JULY 22, 2020

TikTok has added a new option for brand promotions with 'Gamified Brand Effects', which enable brands to build more interactive promotions.

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Template Templates Brands Engagement 188

Quintly

JUNE 26, 2023

It's the ultimate destination for B2B brands and individual contributors to engage with their target audience, deliver impactful content, and create a stellar brand that attracts leads. You can't sleep on LinkedIn if you've made ambitious plans to market your business.

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LinkedIn Brands B2B Engagement 101

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 128

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

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B2B Influencer Brands Marketing 118

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

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Engagement Apple How To Startup 118

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. As a brand, this hashtag allows you to show followers the emotional side of your business. People like to engage with other people, not typically with brands.

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Hashtag Engagement Instagram HootSuite 145

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

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Brands Marketing Real Estate Collaboration 148

Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.

Brands 101

Brands Content Embedding Meeting 101

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

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Brands Content UGC How To 110

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 102

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

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ROI Engagement Metrics How To 62

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. And the more you know about your audience, the easier it is to determine what you should be doing for your brand. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.

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Engagement Twitter HootSuite Survey 145

Janet Fouts

NOVEMBER 4, 2020

How do we get re-engaged in the workplace ourselves and enjoy better relationships and a happier team? Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement. My guest this week is Carson Tate, Coach and speaker.

Engagement 161

Engagement Airlines Consultant LinkedIn 161

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. What is a Facebook engagement post?

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Engagement UGC Facebook HootSuite 110