25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales.

Tools 138

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

Trending Sources

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.

The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

Knowing why and how consumers use recommendations will help you create more effective marketing programs. They trust their friends and family the most when looking for brand recommendations. What does this mean for brand marketers?

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

4 Brands Getting Content Marketing Right

Meltwater

The majority of marketers have made content marketing a pillar of their marketing strategies, and… Read More.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Even top international brands use social media to its fullest. Today’s marketing is all about creating a personal connection with the audience. Top Brands Are Already on Instagram.

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. Blog Brand MarketingIn fact,… Read More.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Does the influencer have a history of bashing brands online?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? email marketing.

SEO 115

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand .

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

How The Strongest Brands Outperform The Market

Engaging Brand

The strongest brands outperform the rest of the market therefore we must build strong brands to succeed. Is this the right way of looking at branding? The branding is communication of the promise , not the promise itself. What is branding?

9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. Creating good content marketing material can be daunting.

Brands 125

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 Advertisers: What are your thoughts on Twitter’s branded emojis?

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

Brands 103

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility.

Brands 112

3 Cool Pinterest Tools For Brands & Marketers

Firebelly

With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. It tracks trends, helps your brand discover its advocates and fans, and identifies content reach.

5 Components to Online Branding

Small Business Mavericks

While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentioning your website.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them.

120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

How Important Is Influencer Marketing for Brand Awareness?

Simply Measured

When done right, influencer marketing can work wonders for businesses looking to launch new products or raise brand awareness by tapping into an influencer’s already established audience and reach. So, what exactly is influencer marketing? Brand-Specific: It should be clear that the influencer is using your product or associated with your brand. Engaging: This content should increase engagement performance on your brand’s owned content.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. You may already incorporate branded content into your marketing strategy.

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketing

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. Challenge #1: Measuring Influencer Marketing ROI.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.

4 Brand Opportunities for Instagram Stories

Ignite Social Media

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results.

The Role of Color in Marketing [Infographics]

Pamorama

Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them.

Micro Influencers & Marketing: Build Your Brand

Devumi

Using social media influencers is one of the newest marketing strategies available to businesses […]. The post Micro Influencers & Marketing: Build Your Brand appeared first on Devumi. Business Marketing content marketing facebook marketing social media marketing twitter marketingWith the snap of a perfectly planned Instagram selfie, Gigi Hadid directs her 26.7

How to Build a Magnetic Brand

Convince & Convert

Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world?

How to Market on Social Media Like a Global Brand

Peg Fitzpatrick

Want to market like a pro? Curious how the big brands market flawlessly? In this webinar, we’ll cover how to market on social like a global brand. Sharing social content helps boost reach, increase following and establish your brand as a thought-leader.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. This is a guest post by Brad Shorr.