INDUSTRY INSIGHTS YOUR PEERS ARE READING
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding. MORE
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results MORE
Here's an overview of some of the latest video trends, including platform-by-platform stats on video usage MORE
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” MORE
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think. MORE
Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. MORE
Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today. MORE
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Need help taking your brand to the next level? MORE
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. MORE
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good. MORE
You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. The next time you write marketing copy: Use “you” instead of “we”. MORE
Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Content MarketingExperts croon about them at the beginning of a year, and in the middle of the… Read More >>>. MORE
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Does the influencer have a history of bashing brands online? MORE
It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media. MORE
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. MORE
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Every brand touch is an impression of your brand. MORE
With more media choices at your disposal, which channels are best for marketers at driving brand consideration MORE
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. MORE
When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. MORE
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. MORE
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content? MORE
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts. MORE
The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5 MORE
Brand relationships are much like regular relationships with humans - and they need to be built and maintained in similar fashion MORE
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. MORE
In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. Content Marketing. Social Media Marketing. MORE
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? MORE
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. 7 fundamental steps to build your personal brand. MORE
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Definition of brand storytelling. MORE
With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. If you feel like you still need help growing your brand’s social media presence, we’ve got your back. MORE
With more media choices at your disposal, which channels are best for marketers at driving brand consideration MORE
Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro MORE
What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. This makes the company really good at using their brand logo in a strategic way that gives something fun and relevant for their users. MORE
News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. Of course, using audio in branding is nothing new. Remember those old jingles “l’m stuck on Bandaid Brand” or “Libby’s Libby’s Libby’s on the label label label”? MORE
In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. Let’s take a look: Tell an interesting brand story. Ensure that your brand’s the right fit. Latest News Marketin MORE
So the question is – does this popular app hold any possibilities for brands to explore? Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. App Best Practise Cases Brands Social Media Apps Marketing Snapchat MORE
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand. MORE
It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! MORE
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. MORE
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. MORE
Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Here is what you will learn: WHY Visual Marketing Matters in 2018. MORE
Social Media Today
FEBRUARY 5, 2019
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results
Mindjumpers
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.
Sherrilynne Starkie
MARCH 6, 2019
News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. Of course, using audio in branding is nothing new. Remember those old jingles “l’m stuck on Bandaid Brand” or “Libby’s Libby’s Libby’s on the label label label”?
Ignite Social Media
FEBRUARY 6, 2019
It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.
Pam Moore
MARCH 8, 2018
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.
Pam Moore
JUNE 30, 2017
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.
Social Media Today
JUNE 13, 2018
Here's an overview of some of the latest video trends, including platform-by-platform stats on video usage
Pam Moore
MARCH 5, 2019
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Need help taking your brand to the next level?
Pam Moore
MARCH 31, 2017
It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!
Socialmedia.biz
MARCH 19, 2019
In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. Let’s take a look: Tell an interesting brand story. Ensure that your brand’s the right fit. Latest News Marketin
Social Media Today
AUGUST 23, 2018
With more media choices at your disposal, which channels are best for marketers at driving brand consideration
Mindjumpers
MAY 16, 2013
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.
Social Media Today
JULY 1, 2018
Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. Content Marketing. Social Media Marketing.
Pam Moore
NOVEMBER 29, 2016
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.
Sherrilynne Starkie
MARCH 28, 2015
Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand.
Pam Moore
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.
Mindjumpers
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.
Pam Moore
OCTOBER 18, 2017
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?
Pam Moore
OCTOBER 9, 2017
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Definition of brand storytelling.
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Every brand touch is an impression of your brand.
Pam Moore
SEPTEMBER 27, 2017
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”
Waxing UnLyrical
AUGUST 2, 2018
You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. The next time you write marketing copy: Use “you” instead of “we”.
Pam Moore
SEPTEMBER 26, 2018
Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today.
Mindjumpers
AUGUST 7, 2013
So the question is – does this popular app hold any possibilities for brands to explore? Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. App Best Practise Cases Brands Social Media Apps Marketing Snapchat
Mindjumpers
JANUARY 27, 2011
What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. This makes the company really good at using their brand logo in a strategic way that gives something fun and relevant for their users.
Pam Moore
JULY 11, 2018
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Does the influencer have a history of bashing brands online?
Social Media Today
APRIL 17, 2018
Brand relationships are much like regular relationships with humans - and they need to be built and maintained in similar fashion
Social Media Today
AUGUST 23, 2018
With more media choices at your disposal, which channels are best for marketers at driving brand consideration
Meltwater
SEPTEMBER 23, 2018
Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Content MarketingExperts croon about them at the beginning of a year, and in the middle of the… Read More >>>.
Waxing UnLyrical
NOVEMBER 30, 2016
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.
Pam Moore
MAY 14, 2017
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.
Pam Moore
AUGUST 7, 2017
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. 7 fundamental steps to build your personal brand.
Sherrilynne Starkie
AUGUST 7, 2018
The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5
Ignite Social Media
FEBRUARY 22, 2019
With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. If you feel like you still need help growing your brand’s social media presence, we’ve got your back.
Waxing UnLyrical
JULY 12, 2018
When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.
Pam Moore
JULY 18, 2018
Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Here is what you will learn: WHY Visual Marketing Matters in 2018.
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