10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales.

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Create Omnichannel Marketing Campaigns. Guest post by Ron Stefanski.

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Content Marketing Tips For Building Brand Credibility

Social Media Strategies Summit

Creating and publishing next-level content is one of the best ways to invest in your brand. researched products and brands. Investing in content creation presents one of the best strategies for raising awareness about your brand or products. Content Marketing

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.

LinkedIn Publishes New Report on Marketing Challenges for Tech Brands

Social Media Today

The guide looks at the key marketing challenges faced by tech brands in the B2B space

Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Do Politics and Personal Branding Go Together? . When it comes to politics and personal branding, do the two go together? Do personal branding and politics go together?

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. The Living, Breathing, Human Brand. The human brand is much like a living, breathing organism. Human brands are humble.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. In reality, the logo is the easy part and only one small yet very important component of your brand. Your brand is not your logo!

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means.

The Brand Marketer’s Guide to Podcasting 

Pixlee

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . How Can Podcasts Help Your Brand? Podcast Marketing Best Practices. Brand Marketing

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ?

How Strategic Social Media Marketing Can Protect Your Brand From Defamation

Quintly

Social media marketing has become integral to digital marketing and is used to promote brands through powerful and engaging content. Social media channels are a powerful marketing tool that quickly reaches a targeted audience and converts them into customers.

Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing.

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6 Ways to Give Your Brand Personality [podcast]

Pam Moore

SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? What is a brand personality? Your brand personality is the living essence of who you are.

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. The colors, language and visuals are supporting elements, not “the” brand. Every brand touch counts.

TikTok Launches Updated ‘Marketing Partners’ Platform to Help Connect Brands with Promotional Assistance

Social Media Today

The updated platform will make it easier to find the right partner support for your business

Social issues and marketing: why brands want to cause controversy

Awario

However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with An ad campaign taking a position on social issues often causes backlash.

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7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy? Regardless if you have taken time to plan your personal brand or not, you have a personal brand. 7 Top Personal Branding Goals.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us.

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

Digital marketing: Best practices and strategies for your brand

Sprout Social

Digital marketing strategies sit at the foundation of every memorable brand campaign of the past few years. But what is digital marketing? Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”.

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Marketers Turn to Facebook and Instagram to Build Brand Awareness

Social Media Today

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies

Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Viral Marketing: The Guide You Need to Rapid Brand Growth

Sociallyin Insider Blog

Viral marketing is one of the best marketing strategies. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is. Marketing Viral MarketingThat is because it engages people's attention to the fullest.

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Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers

Social Media Today

The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. Every brand touch is an impression of your brand. Building your team to succeed with influence marketing.

How To Use YouTube Influencer Marketing To Boost Brand Awareness

Quintly

YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. With over 2 billion active users each year, YouTube is the second most popular website in the world and a great marketing opportunity. YouTube Influencer Marketing

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application.

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How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. getting your branding in line should be your first step.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. Good marketers know how to do these things with their eyes closed. There is a way you can build a compelling brand without a million dollar budget. A logo does not equal a brand.

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Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. What is your brand story?

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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.”

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When is the last time a branded logo or corporate branded sign spoke back to you? When was the last time that branded Twitter avatar called you back?

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TikTok Shares New Insights into the Importance of Audio in Brand Marketing

Social Media Today

Sound plays a key role in your branding efforts on TikTok

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.

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