Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? If youre ready to start leveraging these benefits, youre in the right place, because weve collated eight inspiring examples of real-world brands using employee-generated content. Here are some of our favorite examples 1.

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Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Thats a big deal given that 82% of consumers prefer a brands values to align with their own.

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Social Media Today

JULY 2, 2025

TikTok recently launched its new Brand Consideration ads , which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. This builds on TikTok’s Market Scope insights , which can provide audience insight based on whether they’re in the “Awareness,” “Consideration,” or “Conversion” stage.

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Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

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Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

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Oktopost

NOVEMBER 14, 2024

In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire. What is employer branding? Builds brand awareness.

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Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

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Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

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Pam Moore

MARCH 26, 2025

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Im talking about deep brand identity. Who your brand really is today. Your Brand Is Transforming Too Lets be honest: youve changed.

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Social Media Today

JUNE 17, 2025

As you can see in this example screen , via this new initiative, brands will be able to invite creators to submit custom videos that showcase their products and/or business, based on a defined creative brief. As per YouTube : “ Open call gives creators of all sizes the opportunity to pursue new relationships with brands.

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Convince & Convert

OCTOBER 9, 2024

Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content. This fragmentation means you’ll need to invest in stronger branding, positioning, and reputation management.

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Social Media Strategies Summit

MAY 21, 2025

Where e-commerce brands are concerned, virality can often come from unexpected places. Which will hopefully translate to a bunch of extra sales and revenue Lets get into it Example #1: Beardbrand Beard care is big business, with the US mens grooming market expected to surpass $6 billion in 2024. Easy try to go viral.

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Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

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Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

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Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. What is a brand pitch?

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Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. That doesnt mean you need to create a brand presence everywhere. What is the US TikTok ban?

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Social Media Today

JUNE 17, 2025

Pinterest will co-brand a limited edition coffee mix, which will be promoted and sold within the app. And more than just a branding opportunity, Pinterest says that the coffee itself was inspired by Pins: “A long-time fan of Pinterest, Emma imagined the entire campaign and design on the platform. Which is an interesting point of note.

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Social Media Today

JULY 6, 2025

The timing couldn’t be better for brands. purchase licensing rights Filed Under: Social Marketing, TikTok Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

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Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Why does LinkedIn stand out for brand communication?

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Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

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Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? What is Pinterest marketing? The strategy?

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Social Media Today

JULY 7, 2025

As you can see in these examples, Meta’s updated marketing messages enable more integrated DM promotions, with connection through to a specific deal or catalog listing. That could help brands maintain audience engagement, though there are also limits on how many messages a business can send, in order to avoid spam.

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Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

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Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

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Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. 88% of U.S. 88% of U.S.

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Social Media Today

JUNE 25, 2025

Snap also notes that it drives 5x higher active attention than other platforms, and combined with low clutter periods, that provides more opportunity for brands to influence consumers in their journey. Which could also relate to other markets, and broader usage of the app. Sign up A valid email address is required.

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Social Media Strategies Summit

APRIL 9, 2025

Instead, its about focusing on the right opportunities for your brand and audience. That means they always stop to think about what the brands audience wants to see from them on social. Something else? But how do you decide where to focus your energy? Andrea agrees. We often ask ourselves, would they share this with a friend?,

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Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

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Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

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Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

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Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

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Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

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Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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Keyhole.co

MAY 28, 2025

Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. Skincare’s explodingthe market is projected to hit $194 billion market by 2032. While other brands chase whatever single ingredient is trending on TikTok this week, Sephora’s focused on scale and consistency.

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Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Influencers don’t just drive platform choices, they also influence brand engagement. The importance of influencers can’t be overstated.

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Sherrilynne Starkie

MARCH 3, 2025

That’s something that marketing consultants don’t always get from clients. What This Experience Taught Me as a Marketing Consultant A big takeaway from this engagement? Let’s navigate the evolving media landscape together and make smarter, more informed communication decisions for your brand.

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