Expert insights. Personalized for you.
SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? What is a brand personality? Your brand personality is the living essence of who you are. MORE
SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Do Politics and Personal Branding Go Together? . When it comes to politics and personal branding, do the two go together? Do personal branding and politics go together? MORE
Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is: MORE
Every great brand has a compelling story behind it. If you want people to remember your brand and stand behind it, you need to tell better stories. And according to Jessica Gioglio , “you have to be an evangelist for the product” to tell captivating stories about it. MORE
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results MORE
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When is the last time a branded logo or corporate branded sign spoke back to you? When was the last time that branded Twitter avatar called you back? MORE
Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) Brand x Brand Collaborations on Instagram . MORE
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. The Living, Breathing, Human Brand. The human brand is much like a living, breathing organism. Human brands are humble. MORE
New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” MORE
Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us. MORE
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” It's natural for us to want to do business with people and brands we trust and who make us feel good. Your brand is who you are. MORE
Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad. Your Brand is a Promise Delivered. In a nutshell your brand is your promise to all those who come in contact with your brand. MORE
SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are. MORE
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. Good marketers know how to do these things with their eyes closed. There is a way you can build a compelling brand without a million dollar budget. A logo does not equal a brand. MORE
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. Every brand touch is an impression of your brand. Building your team to succeed with influence marketing. MORE
What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human. MORE
SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time? MORE
As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. MORE
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy? Regardless if you have taken time to plan your personal brand or not, you have a personal brand. 7 Top Personal Branding Goals. MORE
TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process. TikTok has something for everyone and every brand. MORE
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. The colors, language and visuals are supporting elements, not “the” brand. Every brand touch counts. MORE
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. getting your branding in line should be your first step. MORE
YouTube presents a huge marketing opportunity for businesses … but only when done right. Avoid these eight common YouTube marketing mistakes. YouTube marketing can be extraordinarily effective. The social platform sees one billion hours of video views per day, and more than 90% of users will discover a new brand and/or product on the platform at some point. You need to immediately flash for review the comments trash-talking about your brand or your video. MORE
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding. MORE
Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing. MORE
Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app MORE
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. What is your brand story? MORE
Instagram's Branded Content ads provide a range of new promotional opportunities MORE
It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e. MORE
Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. It also won four Shorty Awards, so naturally, marketers are intrigued by such success. Brand Unfriendly Terms Of Service. MORE
This Women’s History Month, AMP explored what women today want from brands, advertisers, and marketers. Marketing Insights featuredSince there are approximately 3.9 MORE
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. MORE
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. MORE
Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. In reality, the logo is the easy part and only one small yet very important component of your brand. Your brand is not your logo! MORE
Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies MORE
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? MORE
It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! MORE
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com. MORE
Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! MORE
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Becoming a human brand isn't going to happen overnight. MORE
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. MORE
Pam Moore
OCTOBER 25, 2020
SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.
Pam Moore
SEPTEMBER 26, 2020
SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Do Politics and Personal Branding Go Together? . When it comes to politics and personal branding, do the two go together? Do personal branding and politics go together?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pam Moore
JUNE 30, 2017
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding.
Pam Moore
JANUARY 19, 2020
What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.
Pam Moore
MAY 12, 2019
Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. In reality, the logo is the easy part and only one small yet very important component of your brand. Your brand is not your logo!
Pam Moore
MARCH 8, 2018
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. The Living, Breathing, Human Brand. The human brand is much like a living, breathing organism. Human brands are humble.
Social Media Today
AUGUST 31, 2020
Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies
Audiense
FEBRUARY 10, 2021
Every great brand has a compelling story behind it. If you want people to remember your brand and stand behind it, you need to tell better stories. And according to Jessica Gioglio , “you have to be an evangelist for the product” to tell captivating stories about it.
Janet Fouts
JULY 13, 2020
As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing.
Socialmedia.biz
APRIL 5, 2021
This Women’s History Month, AMP explored what women today want from brands, advertisers, and marketers. Marketing Insights featuredSince there are approximately 3.9
Pixlee
MARCH 24, 2021
Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing.
Ignite Social Media
APRIL 20, 2020
It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.
Pam Moore
JANUARY 28, 2020
Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!
Pam Moore
FEBRUARY 7, 2020
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?
The Realtime Report
MARCH 16, 2020
New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.”
Pam Moore
MAY 15, 2019
Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us.
Pam Moore
MARCH 31, 2017
It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!
Pam Moore
APRIL 1, 2020
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.
Pam Moore
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. The colors, language and visuals are supporting elements, not “the” brand. Every brand touch counts.
Pam Moore
NOVEMBER 29, 2016
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy? Regardless if you have taken time to plan your personal brand or not, you have a personal brand. 7 Top Personal Branding Goals.
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. getting your branding in line should be your first step.
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. Every brand touch is an impression of your brand. Building your team to succeed with influence marketing.
Pam Moore
JANUARY 14, 2020
Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is:
Social Media Today
FEBRUARY 5, 2019
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results
Pam Moore
OCTOBER 9, 2017
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application.
Pam Moore
JULY 11, 2018
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. Good marketers know how to do these things with their eyes closed. There is a way you can build a compelling brand without a million dollar budget. A logo does not equal a brand.
Pam Moore
OCTOBER 18, 2017
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. What is your brand story?
Pam Moore
SEPTEMBER 27, 2017
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When is the last time a branded logo or corporate branded sign spoke back to you? When was the last time that branded Twitter avatar called you back?
Pam Moore
JANUARY 14, 2019
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Becoming a human brand isn't going to happen overnight.
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.
Social Media Today
MARCH 10, 2020
Instagram's Branded Content ads provide a range of new promotional opportunities
Later
JUNE 19, 2020
Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) Brand x Brand Collaborations on Instagram .
Ignite Social Media
JUNE 15, 2020
Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. It also won four Shorty Awards, so naturally, marketers are intrigued by such success. Brand Unfriendly Terms Of Service.
Ignite Social Media
OCTOBER 2, 2020
TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process. TikTok has something for everyone and every brand.
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” It's natural for us to want to do business with people and brands we trust and who make us feel good. Your brand is who you are.
Social Media Today
JANUARY 21, 2020
Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app
Pam Moore
AUGUST 8, 2019
Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad. Your Brand is a Promise Delivered. In a nutshell your brand is your promise to all those who come in contact with your brand.
agora pulse
NOVEMBER 14, 2019
YouTube presents a huge marketing opportunity for businesses … but only when done right. Avoid these eight common YouTube marketing mistakes. YouTube marketing can be extraordinarily effective. The social platform sees one billion hours of video views per day, and more than 90% of users will discover a new brand and/or product on the platform at some point. You need to immediately flash for review the comments trash-talking about your brand or your video.
Pam Moore
DECEMBER 21, 2020
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.
Pam Moore
JULY 20, 2020
SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?
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