Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are.

Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Do Politics and Personal Branding Go Together? . When it comes to politics and personal branding, do the two go together? Do personal branding and politics go together?

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The Brand Marketer’s Guide to Podcasting 

Pixlee

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . How Can Podcasts Help Your Brand? Podcast Marketing Best Practices. Brand Marketing

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding.

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Viral Marketing: The Guide You Need to Rapid Brand Growth

Sociallyin Insider Blog

Viral marketing is one of the best marketing strategies. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is. Marketing Viral MarketingThat is because it engages people's attention to the fullest.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. The Living, Breathing, Human Brand. The human brand is much like a living, breathing organism. Human brands are humble.

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Social issues and marketing: why brands want to cause controversy

Awario

However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with An ad campaign taking a position on social issues often causes backlash.

Issues 135

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. In reality, the logo is the easy part and only one small yet very important component of your brand. Your brand is not your logo!

Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing.

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6 Ways to Give Your Brand Personality [podcast]

Pam Moore

SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? What is a brand personality? Your brand personality is the living essence of who you are.

NCAA Influencer Marketing and What It Means for Your Brand

Likeable

They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. This move by the NCAA opens up influencer marketing to a whole new audience. Want to work with an awesome team on your influencer marketing strategy?

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means.

Marketers Turn to Facebook and Instagram to Build Brand Awareness

Social Media Today

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies

LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

Social Media Today

LinkedIn has published a new guide to effective branding and brand outreach in the app

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. The colors, language and visuals are supporting elements, not “the” brand. Every brand touch counts.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy? Regardless if you have taken time to plan your personal brand or not, you have a personal brand. 7 Top Personal Branding Goals.

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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.”

How to Use Content Marketing for Brand Storytelling

Audiense

Every great brand has a compelling story behind it. If you want people to remember your brand and stand behind it, you need to tell better stories. And according to Jessica Gioglio , “you have to be an evangelist for the product” to tell captivating stories about it.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

5 Ways Ambassador Marketing Can Benefit Your Brand

Pixlee

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing.

7 Smart Tools to Help Improve Your Social Media Branding

Social Media Today

These tools will help improve your social media marketing efforts, and boost your brand presence

Tools 171

5 Ways to Use LinkedIn for Marketing Your Brand

Later

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand .

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. Every brand touch is an impression of your brand. Building your team to succeed with influence marketing.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application.

Brands 131

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. What is your brand story?

Brands 131

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. Good marketers know how to do these things with their eyes closed. There is a way you can build a compelling brand without a million dollar budget. A logo does not equal a brand.

Brands 112

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When is the last time a branded logo or corporate branded sign spoke back to you? When was the last time that branded Twitter avatar called you back?

Brands 131

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is:

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.

Brands 116

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Becoming a human brand isn't going to happen overnight.

3 Ways Consumer Insights Improve Brand Reputation

Digimind

“People mention a good brand experience to an average of nine people, but will talk about a bad experience to 16 people.”. Digital Marketing Social Listening Consumer Insights social media Social Media Management Marketing Strategies

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

Twitch marketing cases: how brands get settled in Gamer Wonderland

Awario

Some marketers feel that Twitch is about esports and gaming only. It makes Twitch suitable for successful marketing campaigns. In this article, we consider the perks of Twitch for brand promotion by examples of real case studies

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” It's natural for us to want to do business with people and brands we trust and who make us feel good. Your brand is who you are.

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#386: Branding Vs. Marketing (& Why It’s Important To You) with Ryan Holtz

Amy Porterfield

Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag… …you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. Branding felt like a “nice to have” and I […].

Why Brands Need a Conversational Marketing Plan

Social Media Today

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results