Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity.

Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency.

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. If you’ve ever had this experience, I’ve got good news: You can make this happen by developing your own brand voice.

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. The combination of these two developments has resulted in what is know as “authentic advocacy.”

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?

How to Create Authentic Instagram Content

Ignite Social Media

People go to Instagram to be inspired by others, including brands, that they care about. As marketers, it’s easy to get caught up in the cycle of pushing your brand’s message with the same content that you’re using for other marketing channels, but that doesn’t always work on Instagram.

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. Your brand promise is the most important reason why customers want to buy your product and why employees want to work for you. PR and Marketing can only do so much can turn around a corrosive work culture. We will explore: Why authenticity matters.

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. PR and Marketing can only do so much can turn around a corrosive work culture.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. Need help taking your brand to the next level?

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. Communities create markets, but only after you make the first investment in the human beings within.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Be authentically you. Don’t pretend you are someone or a brand you are not.

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

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Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

“Your brand is what other people say about you when you’re not in the room.” For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Personally, I've had the great pleasure of being able to grow my business from a small startup in 2000 to being acquired by WPP (the world's largest marketing and communications network in the world) to turning that business into a now-global brand called Mirum. In short: I get to watch some of the world's best brands and leaders present their ideas. Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. brand.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. Brand Humanization in a Nutshell.

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How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. Every brand touch matters.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community.